ITB Lecture 20180418 "Global Business and Career"

1. Global Business Careers
and Business Creation
Institut Teknologi Bandung
Special Lecture (April, 2018)
Kazuaki ODA

2. SLOGAN Inc. (Co-Founder&Executive Fellow)
K Consulting Co., Ltd (CEO)
Nagoya University (Visiting Professor )
-Macro Economics, Social Science, Strategy/Management
Institut Teknologi Bandung (Guest Lecturer)
Serial Entrepreneur & Angel Investor
E-mail : oda@slogan.jp
Facebook：www.facebook.com/kazuaki.oda
Facebook：www.facebook.com/kazuaki.oda2
Kazuaki ODA (“Kazu”)

3. Agenda
Perspective of The Global World
How to Create A New Business

4. <Work Experience>
Andersen Consulting(ACCENTURE) [1993-1997]
management consultant in Japan and US
Internet Ad Agency (Mailnews Corporation)
[1997-2003]
COO&CFO =>IPO and merged to Dentsu(*) group
(* No.1 Ad agency in Japan)
Internet Ad Agency (Cybercommunications Inc.)
[2003-2005]
CSO(Strategy) & CTO(Technology) of Dentsu Group
2 Mobile service companies [2005-2006]
=>bought out to public company

5. <Lectures in the Nagoya University>
(1)Overview and outlook of worldwide societies/economies
and how to select excellent companies.
(2)How to create and value up successful personal careers
and skills in this unpredictable future.
(3)The secrets of problem solving method and
logical thinking in global management consulting firms.
(4)Effective communication and presentation skills
(5)How to create new business structures and organizations.

6. My Dream was ...

7. Da Nang (Vietnam)

8. National University of Singapore

9. Accenture(Chicago)

10. Lectures in ITB (2012)
DAY1 Personal Business Career in Uncertain Age
DAY2 Business Development Process
(Case study of Internet Business)

11. Tokyo University

12. Kyoto university

13. Hokkaido University

14. Kyushu University

15. ITB（2014）

16. Selection at ITB（2014）

17. Univ. of Indonesia
（2014）

18. Univ. of Indonesia
（2014）

19. Binus University（2014）

20. National University of Singapore

21. Tsinghua University（2013）

22. Beijing University（2013）

23. Shanghai Jiao Tong
University（2012）

24. The University of Hong Kong

25. Shenzhen (China)

26. Universiti Malaya

27. 26
GROUP WORK
Make groups of 5-7 people and
pick up some questions asking Mr. ODA.
(* Not only about today’s topics)

28. Perspective of The World

29. 28
Copyright©SLOGAN Inc. All Rights Reserved.

30. Source: IMF
(Billions of $)
0%
1%
2%
3%
4%
5%
6%
7%
0
200
400
600
800
1000
1200
1400
1600
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
GDP
Gowth Rate
GDP of Indonesia

31. -10%
-5%
0%
5%
10%
15%
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
Indonesia
Japan
China
USA
Source: IMF *IMF estimates 2012-2015
GDP Growth Rate - Indonesia, China, Japan and USA

32. GDP(PPP) per capita(USD)（IMF, 2017）
1 Qatar 124,927
11 United States 59,495
18 Australia 49,882
28 Japan 42,659
3 Singapore 90,531
30 Korea, South 39,387
79 China 16,624
97 Indonesia 12,378
122 India 7,174
17 Germany 50,206

33. 32
Starbucks Latte index by “Economist”Resources: “Wall Street Journal” (www.wsj.com)

34. 33

35. Market Cap Ranking(2016 August, bil USD)
571.71
542.84
447.76
364.64
362.17
①
②
③
④
⑤

36. Market Cap Ranking (2018 March, bil USD)
851.32
719.25
702.76
700.67
464.19
①
②
③
④
⑧
⑥
⑦
491.98
467.11

37. What are happening now in the World?
・Rising Population
・Too Much Money Flow
・Globalization and Borderless
・Conflicts Between Counties or Religions
-War for Talent

38. Population World Ranking (WHO, 2011)
1 China 1,347M
２ India 1,210M
4 Indonesia 237M
6 Pakistan 181M
3 US 314M
7 Nigeria 166M
8 Bangladesh 152M
9 Russia 143M
10 Japan 127M
5 Brasil 193M

39. 0%
1%
2%
3%
4%
5%
0
10
20
30
40
50
60
70
80
90
100
1990 1995 2000 2005 2010 2015 2020 2025 2030 2035 2040 2045 2050
World
Indonesia
Japan
(Billions of People)
Source: United Nations
Population Forecast of the World

40. 0%
2%
4%
6%
8%
10%
12%
0
50
100
150
200
250
300
350
1990 1995 2000 2005 2010 2015 2020 2025 2030 2035 2040 2045 2050
Population
Growth Rate
(Millions of People)
Source: United Nations
Population and GDP of Indonesia

41. (Thousands of People)
Source: U.S. Department of Commerce
Japanese Population Structure

42. (Thousands of People)
Source: U.S. Department of Commerce
Indonesian Population Structure

43. (Thousands of People)
Source: U.S. Department of Commerce
Comparison of Population Structures

44. Advanced Country
Developing Country
• Declining birthrate and aging population
• Domestic consumption is shrinking
• GDP is growing at LOW rate
• Infrastructure improvement needed
• Capital shortage (= depending on foreign capital )
• Technology and education are keys
• Potential growth is really BIG
Advanced Countries and Developing Countries

45. Small Company
Scale
Large
Growing Company
（including Startups）
Domestic Consumption
Established Interest
Foreign Demand
Global Company
Growth
Rate
Low/Minus High
Small
Classification of Companies in “ADVANCED” Country
GLOBALIZATION
ENTREPRENEUR

46. Scale
Large
Growing Company
（including Startups）
Foreign Demand
Global Company
Growth
Rate
Low/Minus High
Small
Classification of Companies in “DEVELOPING” Country
Domestic Consumption
Established Interest
Small Company

47. How to Create A New Business

48. Keypoint
To Understand
“Business Development Process”

49. Company’s Business Life Cycle
Company
Scale
Time
Scale
（Ⅰ） （Ⅱ） （Ⅲ） （Ⅳ）

50. What the Market Growth Curve means?
Market
Scale
（Ⅰ） （Ⅱ） （Ⅲ） （Ⅳ）
Time
Scale

51. What happens during Phase Ⅰ?
Market
Scale
（Ⅰ） （Ⅱ） （Ⅲ） （Ⅳ）
Time
Scale

52. ・Process of creating ”0 to 1”
・Can’t figure out what would happen
・Believe your future to survive
・Based on creativity
・Some criticism from your family and friends
・Creating new service or product.
・HARD work during this phase!
Features of Phase Ⅰ

53. What happens during Phase Ⅱ?
Market
Scale
（Ⅰ） （Ⅱ） （Ⅲ） （Ⅳ）
Time
Scale

54. ・Process of developing “1 to 10”
・Demand ＞ Supply（certain price）
・You can figure out your company’s future
・Others start to realize the attractive market
・In the hard competition for share
・Being well organized and systemized is the key to grow
・Speed and marketing are the keys of success
Features of PhaseⅡ

55. What happens during Phase Ⅲ?
Market
Scale
（Ⅰ） （Ⅱ） （Ⅲ） （Ⅳ）
Time
Scale

56. ・Process of developing “10 to 100”
・Demand＝Supply（equilibrium price ）
・Attractiveness of the market is apparent
・Hard competition with competitors for price and quality
・Being well organized is getting more important
・Profit rate is decreasing
・Some companies go bankrupt
Features of PhaseⅢ

57. What happens during Phase Ⅳ?
Market
Scale
（Ⅰ） （Ⅱ） （Ⅲ） （Ⅳ）
Time
Scale

58. ・Process of declining from 100 to 80
・Matured market
・Supply ＞＞ Demand（Price decreasing）
・Peak for M&A（magic number “3”)
・Profit rate is the lowest
Features of PhaseⅣ

59. Keypoint
To Manage risks
Finance(Fundraising) is critical

60. Finance is most important
to survive for startups.

61. DO NOT DIE!!!
（死ぬな！）

62. Only one KPI to survive is
“CASH POSITION”(現預金残高)
≠Current Floating Asset(流動資産)

63. Time
Cash Position
Cash Flow Management
＜Key!(重要)＞
* Burn Rate(現金の減る速度)
Fundraising

64. ・Issuing New Stocks（新株発行）
(Preferred（優先株） / Normal （普通株）/ Deferred
（劣後株） ) ＊「普通」以外を「種類株」という
・Loan （融資）
(Asset-backed/No Asset-backed)
・Corporate Bonds （社債）
( Subordinated / Convertible/ …)
Various Ways of Fund Raising

65. Time
Corporate
Value
$50M
$10M
$1B
$300M
Series A
Series C、D、、
IPO (Initial Public Offering )
Secondary Public Offerin
Series B
Fund Raising ( by Issuing Stocks)

66. Please create
“e-learning business in Indonesia”
in a group
<Case Study>

67. BE THE FIRST PENGUIN.

68. BE THE FIRST PENGUIN.

69. BE THE FIRST PENGUIN.

71. ！！Terima kasih！！
（！！ありがとう！！）

72. facebook :
http://facebook.com/kazuaki.oda
http://facebook.com/kazuaki.oda2
(second account for Friendship Request)
oda@slogan.jp
CONTACT