Global business and startup strategy at NUS 20180416

SLOGAN Inc. (Co-Founder&Executive Fellow)
K Consulting Co., Ltd (CEO)
Nagoya University (Visiting Professor )
-Macro Economics, Social Science, Strategy/Management
Institut Teknologi Bandung (Guest Lecturer)
Serial Entrepreneur & Angel Investor
E-mail : oda@slogan.jp
Facebook：www.facebook.com/kazuaki.oda
Facebook：www.facebook.com/kazuaki.oda2
Kazuaki ODA (“Kazu”)

<Work Experience>
Andersen Consulting(ACCENTURE) [1993-1997]
management consultant in Japan and US
Internet Ad Agency (Mailnews Corporation)
[1997-2003]
COO&CFO =>IPO and merged to Dentsu(*) group
(* No.1 Ad agency in Japan)
Internet Ad Agency (Cybercommunications Inc.)
[2003-2005]
CSO(Strategy) & CTO(Technology) of Dentsu Group
2 Mobile service companies [2005-2006]
=>bought out to public company

<Lectures in the Nagoya University>
(1)Overview and outlook of worldwide societies/economies
and how to select excellent companies.
(2)How to create and value up successful personal careers
and skills in this unpredictable future.
(3)The secrets of problem solving method and
logical thinking in global management consulting firms.
(4)Effective communication and presentation skills
(5)How to create new business structures and organizations.

My Dream was ...

Lectures in ITB (2012)
DAY1 Personal Business Career in Uncertain Age
DAY2 Business Development Process
(Case study of Internet Business)

Tokyo University

Kyoto university

Hokkaido University

Kyushu University

ITB（2014）

Univ. of Indonesia
（2014）

Binus University（2014）

Tsinghua University（2013）

Beijing University（2013）

Shanghai Jiao Tong
University（2012）

The University of Hong Kong

Universiti Malaya

National University of Singapore

Chapter
Who can be a winner in business?

Chapter
Business Development Process

Company’s Business Life Cycle
Company
Scale
Time
Scale
（Ⅰ）（Ⅱ）（Ⅲ）（Ⅳ）

What the Market Growth Curve means?
Market
Scale
（Ⅰ）（Ⅱ）（Ⅲ）（Ⅳ）
Time
Scale

What happens during Phase Ⅰ?
Market
Scale
（Ⅰ）（Ⅱ）（Ⅲ）（Ⅳ）
Time
Scale

・Process of creating ”０ to １”
・Can’t figure out what would happen
・Believe your future to survive
・Based on creativity
・Some criticism from your family and friends
・Creating new service or product.
・HARD work during this phase!
Features of Phase Ⅰ

What happens during Phase Ⅱ?
Market
Scale
（Ⅰ）（Ⅱ）（Ⅲ）（Ⅳ）
Time
Scale

・Process of developing “１ to 10”
・Demand ＞ Supply（certain price）
・You can figure out your company’s future
・Others start to realize the attractive market
・In the hard competition for share
・Being well organized and systemized is the key to grow
・Speed and marketing are the keys of success
Features of PhaseⅡ

What happens during Phase Ⅲ?
Market
Scale
（Ⅰ）（Ⅱ）（Ⅲ）（Ⅳ）
Time
Scale

・Process of developing “１０ to 100”
・Demand＝Supply（equilibrium price ）
・Attractiveness of the market is apparent
・Hard competition with competitors for price and quality
・Being well organized is getting more important
・Profit rate is decreasing
・Some companies go bankrupt
Features of PhaseⅢ

What happens during Phase Ⅳ?
Market
Scale
（Ⅰ）（Ⅱ）（Ⅲ）（Ⅳ）
Time
Scale

・Process of declining from 100 to 80
・Matured market
・Supply ＞＞ Demand（Price decreasing）
・Peak for M&A（magic number “3”)
・Profit rate is the lowest
Features of PhaseⅣ

Chapter
Finance(Fundraising)

Finance is most important
to survive for startups.

DO NOT DIE!!!
（死ぬな！）

Only one KPI to survive is
“CASH POSITION”(現預金残高)
≠Current Floating Asset(流動資産)

Time
Cash Position
Cash Flow Management
＜Key!(重要)＞
* Burn Rate(現金の減る速度)
Fundraising

・Issuing New Stocks（新株発行）
(Preferred（優先株） / Normal （普通株）/ Deferred
（劣後株） ) ＊「普通」以外を「種類株」という
・Loan （融資）
(Asset-backed/No Asset-backed)
・Corporate Bonds （社債）
( Subordinated / Convertible/ …)
Various Ways of Fund Raising

Tim
e
Corporate
Value
$50M
$10M
$1B
$300M
Series A
Series C、D、、
IPO (Initial Public Offering )
Secondary Public Offerin
Series B
Fund Raising ( by Issuing Stocks)

facebook :
http://facebook.com/kazuaki.oda
http://facebook.com/kazuaki.oda2
(second account for Friendship Request)
oda@slogan.jp
CONTACT

Global business and startup strategy at NUS 20180416

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