There are perceptions associated with a color that go much deeper than the common things we know about them. Learn more about the positive and negative effects of the colors: black, white, red, yellow, blue, and green in designs here: http://blog.visme.co/color-meanings/

1. There are perceptions associated with color that go much deeper than
color psychology and the common things we know about them. The
context and the product or service they are associated with also have a
lot to do with the effect they have on the beholder. Here are some
positive and negative effects of colors.
Black
Positive effects Negative effects
Wearing black business attire makes
people feel confident and also look
confident and successful
Black clothing can sometimes feel
brooding or depressed
Black products look expensive,
fancy and sophisticated
Black packaging looks sophisticated
Black packaging can feel heavy
Black sports uniforms seem more
violent and malevolent
White
Confidentand
succesful
Broodingand
angsty
Positive effects Negative effects
White is generally a good and
calm color
Too much white in minimalistic
design can be overwhelming
White color in design gives a sense
of freshness and cleanliness
Pureandclean Toomuchwhitespace
The White Lab Coat Effect
Med students who wear white lab coats
during exams do better. Patients prefer
to be attended by doctors wearing them.
Red
Positive effects Negative effects
Red is the color of passion and power We have an ingrained perception
that red means danger, alertness
and awarenessRed uniforms give a sense of power to
players without the violent
connotations associated with black
Powerandpassion Dangerandalertness
The Red Dress Effect
Red clothing makes women feel and
appear more attractive and sexual.
Red is good for detail-oriented tasks
The color red does not help in
situations where creative
solutions are needed.
Yellow
Positive effects Negative effects
Yellow is the most visible color for
the human eye
A dull yellow can have a saddening
and depressing effect
Yellow is color-blind safe, so even
color-blind people will see yellow
Color-blindsafe Depressionandmelancholy
The Yellow Fire Truck Effect
Fire trucks were painted yellow so
that they would be more visible on
the roads. The idea was to prevent
accidents. Most fire trucks were
painted red again because the
general perception is that a fire
truck is red and everyone will
recognize it that way.
A slight yellow tint in skin tone can
give a sense of health
Too much yellow can be visually
overwhelming
When skin is too yellow it can
seem jaundiced
Blue
Positive effects Negative effects
Blue is associated with the sky and
water, and has a calming effect
Blue has a cultural meaning of
sadness and depression
Blue is approachable in uniforms
Approachableandcalming
Blue Light Effect
The blue light from phones
that keep people up at night
can also be used in offices
during the day for greater
alertness.
Blue is good for creative thinking
Green
Positive effects Negative effects
Green is the color of nature, plants,
trees and leaves
Green is so much associated with
nature that if the product or service
doesn’t have those values, using
green could be confusing to the
consumer
Green is a color often associated with
ecological products and services
Natureandecology Confusinginunnaturalproducts
SOURCES
http://blog.visme.co/color-meanings/
https://www.ncbi.nlm.nih.gov/pmc/articles/PMC3776508/
https://www.psychologytoday.com/blog/attitude-check/201610/do-
uniform-colors-matter-in-sports
http://universalprinciplesofdesign.com/
https://www.sciencedaily.com/releases/2009/02/090205142143.htm Made With Visme
Also associated with coldness,
aloofness and the lack of emotion
Can be perceived as unfriendly
Hello.
Sadnessanddepression
Can signify barrenness, ignorance,
coldness and sterility