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ONLINE MARKETING PLAN                        ©2010 REALTOR.com® All rights reserved. rdc_listing_presentation_excerpt_011610
ONLINE MARKETING PLAN OBJECTIVES           90% of consumers use the internet to search for           their home           ...
NEW MOVER SURVEY         94.3% of movers surveyed said the         internet was becoming more         important than print...
36% OF BUYERS FOUND A HOME VIA THE   INTERNET - UP FROM 8% IN 2001   If your home isn’t listed on the internet, buyers can...
NAR 2009 PROFILE OF HOME BUYERS & SELLERSHOW BUYERS FOUND THEIR HOME   2002: Internet          2004: More buyers found the...
BEST OF ALL WORLDS            BUYERS SEARCH OUR LOCAL WEB SITE                                                            ...
TOTAL MONTHLY MINUTES SPENT ONLINE(NATIONWIDE COMPARISON, in millions)                                                    ...
SOCIAL NETWORKING                    The REALTOR.com®                    Facebook® application                    is a non...
Because REALTOR.com® has millions of listings…      I will make yours stand out                                           ...
HOW WILL I SHOWCASE YOUR HOMETO THE MOST BUYERS?MOBILE BUYER MARKETING PLAN       Buyers driving through the neighborhood ...
HOW WILL I SHOWCASE YOUR HOMETO THE MOST BUYERS?• Enable your home to rise to the top of the search  above all other homes...
HOW WILL I SHOWCASE YOUR HOMETO THE MOST BUYERS?• I place my cell phone on multiple points to increase  buyer calls for yo...
HOW WILL I SHOWCASE YOUR HOMETO THE MOST BUYERS?• I will make your home stand out with a video or virtual tour            ...
BUYER ASSIST BY REALTOR.COM®• Thousands of home buyers sign-up for home search  assistance on REALTOR.com® each month     ...
BUYER ASSIST BY REALTOR.COM®• I’m one of only 2 agents positioned on REALTOR.com®  in the zip code where your home is loca...
BUYER ASSIST BY REALTOR.COM®• This exclusive program enables me to guide home  buyers towards the purchase of a home durin...
FEATURED HOMES™ MARKETING SYSTEMSM• Front page positioning for your home                                         16
FEATURED HOMES™ MARKETING SYSTEMSM• Triple the number of buyers who  see your home                                     17
FEATURED HOMES™ MARKETING SYSTEMSM• Exclusive position gets your home  seen before all others                             ...
ONLINE LISTING PERFORMANCE REPORT                              • Weekly tracking report shows                             ...
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Realtor.com listing presentation

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Realtor.com listing presentation

  1. 1. ONLINE MARKETING PLAN ©2010 REALTOR.com® All rights reserved. rdc_listing_presentation_excerpt_011610
  2. 2. ONLINE MARKETING PLAN OBJECTIVES 90% of consumers use the internet to search for their home Reach the widest audience of potential buyers! More buyers = better chance of finding one willing to meet your terms, price and desired closing date. Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009 1
  3. 3. NEW MOVER SURVEY 94.3% of movers surveyed said the internet was becoming more important than print. YES – 94.3% NO – 4.7% Source: Conducted by DME, Inc. for REALTOR.com ® Findings, April 2008 2
  4. 4. 36% OF BUYERS FOUND A HOME VIA THE INTERNET - UP FROM 8% IN 2001 If your home isn’t listed on the internet, buyers can’t find itSource: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009 3
  5. 5. NAR 2009 PROFILE OF HOME BUYERS & SELLERSHOW BUYERS FOUND THEIR HOME 2002: Internet 2004: More buyers found their home 2009: The internet is THREE surpassed print ads on internet than from signs TIMES as powerful as signs Internet 36% Signs 12% Print ads 2% 2001 2003 2004 2005 2006 2007 2008 2009 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2009 4 5
  6. 6. BEST OF ALL WORLDS BUYERS SEARCH OUR LOCAL WEB SITE I market to buyers who are on our site PLUS buyers who have not yet picked a broker. BUYERS WHO ARE JUST ON REALTOR.COM® PRINT ADS BUYERS WHO SEARCH OUR LOCAL SITE AND REALTOR.COM®For illustrative purposes. Varies by broker and region. 5
  7. 7. TOTAL MONTHLY MINUTES SPENT ONLINE(NATIONWIDE COMPARISON, in millions) Your home will be on REALTOR.com® - where more consumers spend the most time Source: comScore Media Metrix, November 2009 6
  8. 8. SOCIAL NETWORKING The REALTOR.com® Facebook® application is a non-intrusive way that I can keep my sphere apprised of your listing 7
  9. 9. Because REALTOR.com® has millions of listings… I will make yours stand out 8
  10. 10. HOW WILL I SHOWCASE YOUR HOMETO THE MOST BUYERS?MOBILE BUYER MARKETING PLAN Buyers driving through the neighborhood can: - Find your home, get directions and a map - Connect with me in one “click” to get details and make an appointment Buyers who already want this location find me through REALTOR.com® iPhone marketing. 9
  11. 11. HOW WILL I SHOWCASE YOUR HOMETO THE MOST BUYERS?• Enable your home to rise to the top of the search above all other homes by adding more photos 10
  12. 12. HOW WILL I SHOWCASE YOUR HOMETO THE MOST BUYERS?• I place my cell phone on multiple points to increase buyer calls for your property 11
  13. 13. HOW WILL I SHOWCASE YOUR HOMETO THE MOST BUYERS?• I will make your home stand out with a video or virtual tour Over 100 million Americans watch videos on the internet every month Source: comScore Media Metrix, Unique Users, November 2009 12
  14. 14. BUYER ASSIST BY REALTOR.COM®• Thousands of home buyers sign-up for home search assistance on REALTOR.com® each month 13
  15. 15. BUYER ASSIST BY REALTOR.COM®• I’m one of only 2 agents positioned on REALTOR.com® in the zip code where your home is located to help buyers search for a home. 14
  16. 16. BUYER ASSIST BY REALTOR.COM®• This exclusive program enables me to guide home buyers towards the purchase of a home during a critical phase of their search 15
  17. 17. FEATURED HOMES™ MARKETING SYSTEMSM• Front page positioning for your home 16
  18. 18. FEATURED HOMES™ MARKETING SYSTEMSM• Triple the number of buyers who see your home 17
  19. 19. FEATURED HOMES™ MARKETING SYSTEMSM• Exclusive position gets your home seen before all others 18
  20. 20. ONLINE LISTING PERFORMANCE REPORT • Weekly tracking report shows how many buyers are looking at your home 19

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