Wake Home Team Listing Presentation

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  • Wake Home Team Listing Presentation

    1. 1. PREPARED FORANY FAMILY RESIDENCE1234 Main StreetAny Town, USA 00000
    2. 2. REALTOR® Profile (agent photo here)
    3. 3. REALTOR® Profile Name Company Information Contact Information Website/email Years in business Education Designations OrganizationsIntroductory paragraph goes here (agent photo here)
    4. 4. Community Involvement
    5. 5. Community InvolvementList your Community Involvement here
    6. 6. My Recent Sales
    7. 7. My Recent SalesRecent Sale Address 1Recent Sale Address 2Recent Sale Address 3Recent Sale Address 4Recent Sale Address 5
    8. 8. Testimonials
    9. 9. Testimonials• List your testimonials here
    10. 10. My Awards & Designations
    11. 11. My Awards & Designations• List Professional Accomplishments
    12. 12. Asking Price vs. Selling Price
    13. 13. Asking Price vs. Selling PriceStrategically pricing your home to get it sold for the mostmoney in the least amount of time Price too low and you lose the value. Price too high and you lose the buyers.
    14. 14. Critical Weeks When Listed
    15. 15. Critical Weeks When ListedPricing correctly helps you strike a deal when there is morecompetition for your home.
    16. 16. Pricing vs. Potential Buyers
    17. 17. Pricing vs. Potential BuyersPricing correctly helps you strike a deal when there is morecompetition for your home.
    18. 18. Importance of Pricing
    19. 19. Importance of PricingI will negotiate on your behalf to help get the best price at thebest terms in the shortest amount of time. Over time a home that has not been sold may attract offers below market value.
    20. 20. Preview of your Home
    21. 21. Preview of your HomeIn addition to my efforts, the associates in my officemay be assisting me in locating buyers, showing andselling your home.
    22. 22. Online MarketingPlan HOME BUYERS AND SELLERS - 2010 1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010
    23. 23. Online Marketing Plan HOME BUYERS AND SELLERS - 2010• Almost 90% of home buyers and sellers used the internet to search for their home1• Reach the widest audience of potential buyers• More buyers = better chance of finding one that is willing to meet your terms, price and desired closing date ALMOST 90% OF HOME BUYERS AND SELLERS USED THE INTERNET TO SEARCH FOR THEIR HOME1 1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010
    24. 24. Where BuyersFound Homes
    25. 25. Where BuyersFound Homes• 37% of buyers found a home via the internet - up from 8% in 20011 1 National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010
    26. 26. How BuyersFound TheirHomes National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010
    27. 27. How Buyers Found Their Homes• 2002: Internet surpassed print ads• 2004: More buyers found their home on the internet than from signs• 2009: The internet is THREE TIMES as powerful as signs National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010
    28. 28. Best of allWorlds For illustrative purposes. Varies by broker and region.
    29. 29. Best of all Worlds BUYERS WHO SEARCH OUR LOCAL WEBSITE BUYERS WHO ARE JUST ON REALTOR.COM®I market to buyers who are on oursite PLUS buyers who have not yetpicked a broker. BUYERS WHO SEARCH OUR LOCAL PRINT ADS SITE AND REALTOR.COM® For illustrative purposes. Varies by broker and region.
    30. 30. REALTOR.com®Facts That Matter
    31. 31. REALTOR.com® Facts That Matter•Visitors on REALTOR.com® stay longer than on other comparable sites. They take another look at a property and really comb through the details• Visitors on REALTOR.com® also come back more than on any other comparable site comScore, Media Metrix, Key Measures Report, February 2011 for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages. REALTOR.com® numbers include MSN® referring numbers
    32. 32. SocialNetworking
    33. 33. Social NetworkingI will use social networkingas a non-intrusive way tokeep my network appraisedof your listing
    34. 34. BecauseREALTOR.com®has millions oflistings . . .
    35. 35. Because REALTOR.com® has millions of listings . . .I will make yoursstand out
    36. 36. REALTOR.com® Apps
    37. 37. REALTOR.com® AppsMobile Marketing Plan• Buyers driving through the neighborhood can: - Find your home, get directions and a map - Connect with me in one “click” to get details and make an appointment Buyers who are searching in this neighborhood can find me through REALTOR.com® mobile marketing.
    38. 38. Showcase ListingEnhancementsHow will I showcase your hometo the most buyers? Screen shots represent site as of publication date. Site subject to change without notice.
    39. 39. Showcase ListingEnhancementsHow will I showcase your hometo the most buyers?• I will help your home rise to the top of the search, above other homes, by adding more photos Screen shots represent site as of publication date. Site subject to change without notice.
    40. 40. Showcase ListingEnhancementsHow will I showcase your hometo the most buyers?• I will help your home rise to the top of the search, above other homes, by adding more photos Screen shots represent site as of publication date. Site subject to change without notice.
    41. 41. Showcase ListingEnhancementsHow will I showcase your hometo the most buyers? Screen shots represent site as of publication date. Site subject to change without notice.
    42. 42. Showcase ListingEnhancementsHow will I showcase your hometo the most buyers?• I will place my cell phone number at multiple points to increase buyer calls for your property Screen shots represent site as of publication date. Site subject to change without notice.
    43. 43. Showcase ListingEnhancementsHow will I showcase your hometo the most buyers? Close to 173 million Americans watch videos on the internet every month1 1 comScore, Media Metrix, Key Measures Report, January 2011 Screen shots represent site as of publication date. Site subject to change without notice.
    44. 44. Showcase ListingEnhancementsHow will I showcase your hometo the most buyers?• I will make your home stand out with a video or virtual tour Close to 173 million Americans watch videos on the internet every month1 1 comScore, Media Metrix, Key Measures Report, January 2011 Screen shots represent site as of publication date. Site subject to change without notice.
    45. 45. Showcase ListingEnhancementsHow will I showcase your hometo the most buyers?• I will make your home stand out with a video or virtual tour Close to 173 million Americans watch videos on the internet every month1 1 comScore, Media Metrix, Key Measures Report, January 2011 Screen shots represent site as of publication date. Site subject to change without notice.
    46. 46. Showcase ListingEnhancementsOpen Houses
    47. 47. Showcase ListingEnhancementsOpen Houses• Local and regional buyers make up half of the market• I will post your Open House on the website where more consumers are doing research• Those who know the neighborhood may refer their friends to your Open House
    48. 48. Online ListingPerformance Report
    49. 49. Online ListingPerformance Report• Weekly tracking report shows how many buyers are looking at your home
    50. 50. Buyer AssistBY REALTOR.COM® Screen shots represent site as of publication date. Site subject to change without notice.
    51. 51. Buyer Assist BY REALTOR.COM®• Thousands of home buyers sign-up for home search assistance on REALTOR.com® each month• To help buyers find your home, I am 1 of only 2 agents positioned on REALTOR.com® in the zip code where your home is located• This exclusive program enables me to guide home buyers towards the purchase of a home during a critical phase of their search Screen shots represent site as of publication date. Site subject to change without notice.
    52. 52. Featured Homes™
    53. 53. Featured Homes™Locally, regionally,nationally andinternationally• Move-up buyers• First time home buyers• Local buyers• Relocation buyers• Investors• Foreign buyers
    54. 54. Featured Homes™ Screen shots represent site as of publication date. Site subject to change without notice.
    55. 55. Featured Homes™• I can make your home the first one buyers see• Triple the number of buyers who see your home• Exclusive position gets your home seen before all others Screen shots represent site as of publication date. Site subject to change without notice.
    56. 56. Top Producer®
    57. 57. Top Producer®Top Producer 8i®helps convert moreinternet buyers
    58. 58. Online MarketingAdvantage 1comScore, Media Metrix, Key Measures Report, February 2011 ©2011 REALTOR.com® All Rights Reserved. RDC_Listing Presentation 042111
    59. 59. Online MarketingAdvantage Showcase Listing Enhancements: I will enhance your listings on the top websites, including REALTOR.com®, with the features buyers want most Featured HomesTM: Your home will have premium positioning on the #1 real estate search site,1 REALTOR.com® Buyer Assist by REALTOR.com®: More people will potentially see your home helping create more demand Mobile Reach: Your property will appear on the REALTOR.com® mobile app so mobile consumers can find your home Facebook® Application: I will display your property on my social media sites such as Facebook® and TwitterTM Top Producer® 8i: My data system helps manage prospective buyers so that I never miss an inquiry, request or referral 1comScore, Media Metrix, Key Measures Report, February 2011 ©2011 REALTOR.com® All Rights Reserved. RDC_Listing Presentation 042111

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