Listing Presentation

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Listing Presentation

  1. 1. ONLINE MARKETING PLAN For: ©2011 REALTOR.com® All rights reserved. rdc_listing presentation_full_012011
  2. 2. ONLINE MARKETING PLAN Almost 90% of consumers use the internet to search for their home. Reach the widest audience of potential buyers. More buyers = better chance of finding one willing to meet your terms, price and desired closing date. Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010 12
  3. 3. WHERE BUYERS FOUND HOMES 37% of buyers found a home via the internet - Up from 8% in 2001 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010 14
  4. 4. HOW BUYERS FOUND THEIR HOME 2002: Internet 2004: More buyers found their home on internet 2009: The internet is THREE TIMES surpassed print ads than from signs as powerful as signs Internet 37% Signs 11% Print ads 2% 2001 2003 2004 2005 2006 2007 2008 2009 2010 Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010 5 15
  5. 5. ABOUT THE RE/MAX ADVANTAGE Your REALTOR Determines: Your home’s maximum amount of exposure to the greatest number of potential buyers. Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010 5 15
  6. 6. 500-800WebsiteHits perMinute
  7. 7. BEST OF ALL WORLDS BUYERS SEARCH RE/MAX.COM BUYERS SEARCH OUR LOCAL WEB SITE I market to buyers who are on our site PLUS the buyers who have not yet picked a broker. The Re/Max search portal opens another avenue of search opportunity. Re/Max Texas is the largest real estate web portal in Texas (attracts the most views). BUYERS WHO ARE JUST ON REALTOR.COM® BUYERS WHO SEARCH PRINT ADS OUR LOCAL SITE, RE/MAX AND REALTOR.COM®For illustrative purposes. Varies by broker and region. 16
  8. 8. MONTHLY MINUTES SPENT SEARCHING (NATIONWIDE COMPARISON, in millions) That’s 201,000,000 Minutes in December! comScore Media Metrix, based on reporting for December 2010 for REALTOR.com® and other comparable real estate aggregation sites and excluding sites of franchisors/brokerages. REALTOR.com® numbers include MSN® referring numbers 17
  9. 9. Because REALTOR.com® and the Internet have millions of listings… I will make yours stand out HOW WILL I SHOWCASE YOUR HOME TO THE MOST BUYERS? 19
  10. 10. MOBILE BUYER MARKETING PLAN Buyers driving through the neighborhood can: • Find your home, get directions and a map • Connect with me in one “click” to get details and make an appointment • Mobile Platforms available for this: REALTOR.com, HAR.com, & DriveBuyTech Buyers who already want this location find me through REALTOR.com® mobile marketing. 20
  11. 11. SOCIAL NETWORKING I will use social networking as a non-intrusive way to keep my network apprised of your listing 18
  12. 12. ENHANCED VIEWING POTENTIAL • More photos and a virtual tour bring your home to top of search results on REALTOR.com and others. Over 173 million Americans watch videos on the internet everyScreen shots represent site as of print date. month Site subject to change without notice. 21
  13. 13. MULTIPLE CONTACT POINTS • On every site possible I post multiple contact methods including phone, cell, email, online chat forms, showing request forms, etc.Screen shots represent site as of print date. Site subject to change without notice. 22
  14. 14. YOU WILL KNOW WHAT IS HAPPENING WEEKLY ONLINE LISTING PERFORMANCE REPORT •Weekly tracking report shows how many buyers are looking at your home •Weekly showing report will provide you with feedback on showing activity. 33
  15. 15. TOP PRODUCER® MARKETING SYSTEM Top Producer® Helps Convert More Internet Buyers & Puts Your Home In Front of My Actively SearchingDatabase of over 2500 Buyer Leads & Top Area Agents via E-Flyers 32
  16. 16. ONLINE MARKETING ADVANTAGE Showcase Listing Enhancements: Maximum InternetI will enhance your listings on Exposure the top websites, including Your home will have a REALTOR.com®, with the personalized presence on features buyers want most many other sites including Craigslist, Yahoo, Trulia, Zillow and many more. Mobile Reach: Social Media Application:Your property will appear on I will display your property on the REALTOR.com® and my social media sites such as HAR.com mobile apps so Facebook® and TwitterTMmobile consumers can find your home Top Producer® 8i: My data system helps manage perspective buyers so that I never miss an inquiry, request or referral 24
  17. 17. ONLINE MARKETING CONTINUED Web and Social Media have transformed the way we do business. Traditional agents as a rule have not kept pace with technology and how to utilize it to sell homes. 24
  18. 18. ONLINE MARKETING CONTINUED Where Will My Listing Be? 24
  19. 19. PERSONAL SITE WORKS OVERTIME Special Exposure Your home will be included on our website, blog, Re/Max site, and Active Rain. These sites are followed by buyers and REALTORS alike. Live IDX Map Feature Map feature attracts buyers to the site and captures the lead so that I can follow up with visitors interested in your home Google Attraction Site features ongoing Twitter feed, regular blog posts, and live videos keeping it highly rated with Google. Aggressive SEO and PPC campaign keeps new buyers coming daily. 24
  20. 20. POWERFUL MEDIA PACKAGE • Photo virtual tour • Live video segments • Optimized for mobile • Color Flyers in re-printable PDF • Your tour on YouTube and Craigslist, Facebook + Many More • Personal Website Address • NEW! QR Codes • NEW! Text Message Flyers for smart phones • NEW! American Home Shield Home Warranty for you & your buyer. 33
  21. 21. FOR THE LUXURY CLIENT For homes over $500,000. • Specialty online advertising with luxury listing services such as Wall Street Journal, Proxio, World Properties, and others. •Full color, glossy property brochure/flyer • 200 mini brochure cards to distribute • Property binder for home display • 1 hour free staging consultation • Home warranty for seller & buyer • Brokers open for area agents • Digital e-flyer for luxury agents 33
  22. 22. PUBLIC CLIENT EXPERIENCE RATING • Each client is given the option of participating • Future clients can read the testimonials • Accessible on my website and HAR lends accountability 33
  23. 23. WORK WITH JASON GRACEY • Experience  University of Houston Degree  Licensed Broker - 8 years in the Houston market  Continuing Education and Career Designations • Top Producer Over $12M Closed in 2011 H Magazine Top Realtor 2 years Top Listing Agent & Overall Producer • Technologically & Socially Connected  Active in area & online networking groups  Highly connected to online social networks Active Rain, Twitter & Facebook  Member of Business Networking International – PrimeTime Chapter  Keller Williams Agent Leadership Council 4 years  President Neighborhood HOA 3 years 33
  24. 24. WORK WITH JASON GRACEY • List with Jason  Online social media clout for your property  Experienced in the Houston market  Networking online and face to face for your property  Color flyers & Postcards  Yard signs w/Text & QR Listing Exposure  Virtual tour photo and video  Realtor Home Tours/Previews  Personal Home Website & Blog Entry  Photo Listing in Homes & Land Magazine  Docusign contract technology  Showing feedback & marketing exposure VIEW MY CLIENT EXPERIENCE RATING reports Overall Rating  Access to wide array of reputable service 4.92/5.0 providers Based on 52 Completed Surveys 33
  25. 25. DISCOVER JASON GRACEY ONLINE Facebook www.Facebook.com/GreatHoustonProperties Twitter www.twitter.com/jasgrace LinkedIn www.linkedin.com/in/jasongracey WordPress Blog www.jasgrace.wordpress.com See What Some of My Clients www.bayoucity365.wordpress.com are Saying on Camera Jason’s Web Site www.GreatHoustonProperties.com YouTube www.youtube.com/user/jasongracey1 33
  26. 26. THREE CRITICAL VARIABLES 1. Location: You are in charge 2. Condition: You are in charge 3. Price: You are in charge Source: National Association of REALTORS®, Profile of Home Buyers and Sellers, 2010 5 15
  27. 27. IN SUMMARY – I PLEDGE TO YOU • Have superior market knowledge • Create a tangible marketing plan • Provide prepping & staging advice • Keep you informed • Negotiate in your best interest • Provide a Net Proceeds Estimate • Simplify, schedule & attend closing • Manage any post-closing issues • Provide assistance for future needs In other words… BEST PRICE SHORTEST TIME LEAST STRESS 33

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