9-out-of-10 millennials are reached by radio every week in Maine despite a huge number of audio options. Here are 6 facts every marketer needs to know.

1. Radio: Tuning Into The Maine Millennial Market
www.PortlandRadioGroup.com
Source: Nielsen Audio National Regional Database, Spring 2013
6Facts Every Maine
Marketer Needs To
Know About Advertising
To Millennials

2. Radio: Tuning Into The Maine Millennial Market
www.PortlandRadioGroup.com
Source: Nielsen Audio National Regional Database, Spring 2013
305,510Adults 18-34
Listen To Radio
In Maine Each Week

3. Radio: Tuning Into The Maine Millennial Market
www.PortlandRadioGroup.com
Source: Nielsen Audio National Regional Database, Spring 2013
90.3%
9-Out-Of-10
Listen To Radio Each Week
18-34 Year Olds

4. Radio: Tuning Into The Maine Millennial Market
www.PortlandRadioGroup.com
Source: Nielsen Audio National Regional Database, Spring 2013
11.5 HoursThe number of hours 18-34 year olds
spend listening to radio every week

5. Radio: Tuning Into The Maine Millennial Market
www.PortlandRadioGroup.com
Source: Nielsen Audio National Regional Database, Spring 2013
3pm-7pm
The time 18-34 year olds are
most likely to listen to the radio

6. Radio: Tuning Into The Maine Millennial Market
www.PortlandRadioGroup.com
Source: Nielsen Audio National Regional Database, Spring 2013
Country Music
The favorite radio format of
18-34 year olds

7. Radio: Tuning Into The Maine Millennial Market
www.PortlandRadioGroup.com
Source: Nielsen Audio National Regional Database, Spring 2013
72%Listen to radio away from home
of 18-34 year olds

8. Radio: Tuning Into The Maine Millennial Market
www.PortlandRadioGroup.com
Source: Nielsen Audio National Regional Database, Spring 2013
6Facts Every Maine
Marketer Needs To
Know About Advertising
To Millennials