Radio Fact or Fiction

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What you think you know about radio advertising may not be so. Let us help you separate the facts from fiction. More at www.PortlandRadioGroup.com

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Radio Fact or Fiction

  1. 1. Radio Fact or Fiction? What You Know About Radio Advertising May Not Be So www.PortlandRadioGroup.com
  2. 2. Radio Fact or Fiction? Fact or Fiction? Morning Drive Time Is When Most People Listen To Radio www.PortlandRadioGroup.com
  3. 3. Radio Fact or Fiction? FICTION! More people listen to radio between 10am and 3pm than at any other time of the day. Morning drive time ranks third. www.PortlandRadioGroup.com
  4. 4. Radio Fact or Fiction? Fact or Fiction? Radio listening levels are highest during the summer www.PortlandRadioGroup.com
  5. 5. Radio Fact or Fiction? FICTION! Radio listening levels remain constant during every season of the year www.PortlandRadioGroup.com
  6. 6. Radio Fact or Fiction? Fact or Fiction? Radio listening has not changed since the invention of the iPod, iPhone, and iPad www.PortlandRadioGroup.com
  7. 7. Radio Fact or Fiction? FACT! Radio Reach 2002 Every year since 2002, the year the first iPod went on sale, radio has consistently reached 93% of Americans. Radio Reach 2013 www.PortlandRadioGroup.com
  8. 8. Radio Fact or Fiction? Fact or Fiction? 50% of radio listeners change stations when the commercials come on www.PortlandRadioGroup.com
  9. 9. Radio Fact or Fiction? FICTION! More than 9-out-of-10 listeners stay tuned to a radio station during an entire commercial break. www.PortlandRadioGroup.com
  10. 10. Radio Fact or Fiction? Fact or Fiction? Seniors are more likely to be radio listeners than millennials. www.PortlandRadioGroup.com
  11. 11. Radio Fact or Fiction? Millennials FICTION! By far, more millennials are reached by radio than seniors. Generation X 92% Age 12-34 Baby Boomers 95% Age 35-49 Seniors 94% Age 50-64 86% Age 65+ www.PortlandRadioGroup.com
  12. 12. Radio Fact or Fiction? Fact or Fiction? More than 1/2 of all Americans listen to radio between 7pm and midnight. www.PortlandRadioGroup.com
  13. 13. Radio Fact or Fiction? FACT! During TV’s primetime, more than ½ of all Americans listen to the radio. www.PortlandRadioGroup.com
  14. 14. Radio Fact or Fiction? Fact or Fiction? At work audio listening is dominated by online audio www.PortlandRadioGroup.com
  15. 15. Radio Fact or Fiction? FICTION! Traditional AM/FM radio still dominates in-office listening. % of Office Workers Who Use Audio 40% 35% 30% 25% 20% 15% 10% 5% 0% AM/FM Radio Digital Audio Internet Radio AM/FM Stream CDs Piped-In Satellite Radio Other www.PortlandRadioGroup.com
  16. 16. Radio Fact or Fiction? Where the Information Comes From Slide 2/3: Source: RADAR ® 118, September 2013 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio) Slide 4/5: Source: RADAR ® 114, 115, 116, 117, 118 - September 2012, December 2012, March 2013, June 2013, September 2013 (C)Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio) Slide 6/7: Source RADAR 2002-2012 Slide 8/9: Source: What Happens When The Spots Come On? 2011 Edition; Arbitron, Mediad Monitors, and Coleman Media Research Slide 10/11: Source: Radio By The Numbers, Fall 2013; Nielsen. Slide 12/13: Source: RADAR ® 118, September 2013 © Copyright Nielsen Audio (Monday-Sunday 24-Hour Weekly Cume Estimates, All Radio) Slide 14/15: Source: What’s Working At Work, September, 2013; Edison Research. www.PortlandRadioGroup.com
  17. 17. Radio Fact or Fiction? What You Know About Radio Advertising May Not Be So www.PortlandRadioGroup.com

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