Attract convert

213 views

Published on

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
213
On SlideShare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide
  • http://www.abs.gov.au/websitedbs/censushome.nsf/home/Censusv
  • http://www.abs.gov.au/websitedbs/censushome.nsf/home/Census
  • Create your persona through Phsychographic studies. Your persona should seem like a real person.Create a maximum of 4 but always start with one.
  • Create your persona through Phsychographic studies.Psychographics is the study of personality, values, attitudes, interests, and lifestyles
  • Google Plus – approx 100,000 Australian Users http://www.socialmedianews.com.au/social-media-statistics-australia-august-2013/
  • August Instagram Stats
    1.4 Million active Australian Users http://www.socialmedianews.com.au/social-media-statistics-australia-august-2013/
  • • Consumers are using multiple devices to achieve a single goal
  • • Telstra just released their own whitepaper
    • End of September 2013
    • Showing how mobile oriented Aussies have become
  • Australians are definitely connected!
  • • In fact. Smartphone penetration forecast to hit 75% by end of the year
    • That’s a whopping 17 million smartphones
  • • The 18-39 year olds are owning 80% of the market
  • • 50/50 Apple Vs Android now
    • And 50/50 Male and Female
    • Although females are spending more time on their phones
  • • Tablet penetration also jumped 14% this year
    • 10.5 Million Tablets
  • Attract convert

    1. 1. Attract + Convert Chris Hogan, MeMedia
    2. 2. Attract + Convert • Segregated Marketing, Advertising and Sales Model • Know your customer • Create a Customer Persona • Build a Mobile Friendly Website • Create social channels and connect your site • Create informative, interesting, engaging, sharable content • Share content • Amplify your content via paid advertising
    3. 3. Source: http://www.abs.gov.au/websitedbs/censushome.nsf/home/Census
    4. 4. Source: http://www.abs.gov.au/websitedbs/censushome.nsf/home/Census
    5. 5. Source: http://www.slice-works.com/sliceblog/2012/03/15/the-marketing-persona-building-blocks/
    6. 6. Source: http://www.slice-works.com/sliceblog/2012/03/15/the-marketing-persona-building-blocks/
    7. 7. http://www.socialmedianews.com.au/social-media-statistics-australia-april-2014/
    8. 8. Source: http://www.socialmedianews.com.au/social-media-statistics-australia-august-2013/
    9. 9. Source: http://www.socialmedianews.com.au/social-media-statistics-australia-august-2013/
    10. 10. http://services.google.com/fh/files/misc/multi-screen_infographic.pdf
    11. 11. Source: http://www.telstra.com.au/business- enterprise/resources- insights/whitepapers/index.htm
    12. 12. Source: http://www.telstra.com.au/business-enterprise/resources-insights/whitepapers/index.htm
    13. 13. Source: http://www.telstra.com.au/business-enterprise/resources-insights/whitepapers/index.htm
    14. 14. Source: http://www.telstra.com.au/business-enterprise/resources-insights/whitepapers/index.htm
    15. 15. Source: http://www.telstra.com.au/business-enterprise/resources-insights/whitepapers/index.htm
    16. 16. Source: http://www.telstra.com.au/business-enterprise/resources-insights/whitepapers/index.htm
    17. 17. Social share

    ×