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Street View of Real Time Marketing  The Elusion of Small Business Participation
About Closely Our Passion Stimulate demand where & when it’s most valuable Yield management via real-time and social Team from Jabber, MapQuest, Local Matters, … Top pedigree angels: Apple, AOL, Google, Intuit, … Small product team heads down for 15 months 250+ beta customers
We’ve built.                       And learned. Real-time platform for live social promotion One place to design& create Integrated distribution across social, search, LBS Agency + business dashboard Intuitive analytics Mobile Remote Control When consumers are shopping, businesses are busy. Conversational marketing does not resonate.  Yield management does. Small businesses thriveon demand pull, not brand development.
Right time is more important than real time. Yield management breaks out of the advertising box.  We’ve learned
Three Live ExamplesAdaptingReal-time Media toRight-time Marketing

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http://www.demo.com/event/demospring2010/agenda.html

  • 1. Street View of Real Time Marketing The Elusion of Small Business Participation
  • 2. About Closely Our Passion Stimulate demand where & when it’s most valuable Yield management via real-time and social Team from Jabber, MapQuest, Local Matters, … Top pedigree angels: Apple, AOL, Google, Intuit, … Small product team heads down for 15 months 250+ beta customers
  • 3. We’ve built. And learned. Real-time platform for live social promotion One place to design& create Integrated distribution across social, search, LBS Agency + business dashboard Intuitive analytics Mobile Remote Control When consumers are shopping, businesses are busy. Conversational marketing does not resonate. Yield management does. Small businesses thriveon demand pull, not brand development.
  • 4. Right time is more important than real time. Yield management breaks out of the advertising box. We’ve learned
  • 5. Three Live ExamplesAdaptingReal-time Media toRight-time Marketing