The concept of Vendor Managed Inventory has its inception from the concept of Lean and JIT. The idea is to reduce the inventory carried by the Manufacturers and consume it only when the need be, this helps the companies to reduce their inventory levels.
In VMI the vendors maintain the inventory under their ownership at the premises of the customer while the customers provide their production or consumption plans to the vendors well in advance to ensure that the Suppliers maintain stock appropriately and ensures the service levels.
It may look like VMI is only customer/manufacturer friendly, but on a deeper thought it can be seen that vendors also benefit from VMI as they can plan there production, procurement, inventory effectively in and become lean.
Also in the question you have referred to VMI for Distributors, I would like to clarify that there isn’t any concept of VMI with respect to Distributors, Manufacturers replenish the stock at the Distributors as per the orders placed by the Distributors. This is different from VMI.
In online Marketplace businesses (Amazon, Flipkart, Snapdeal etc.) the stock of the sellers is stored at the Warehouse of these Online marketplaces who ship the goods to the customers when they place the order, here the stock in the warehouse is under the ownership of sellers only (pure market places scenarios), this is similar to VMI but not referred as VMI.
Grocery Insight have developed a 6 P model to best describe discount retailing in food, how it works, why it works and how both Aldi and Lidl drive their organisation to deliver high quality, low cost products.
Grocery Insight have developed a 6 P model to best describe discount retailing in food, how it works, why it works and how both Aldi and Lidl drive their organisation to deliver high quality, low cost products.
Grocery Insight have developed a 6 P model to best describe discount retailing in food, how it works, why it works and how both Aldi and Lidl drive their organisation to deliver high quality, low cost products.
At ROAR, we believe that PR is not just about making noise, it is about delivering an important message, in a distinct voice to those who most need to hear it.
Grocery Insight have developed a 6 P model to best describe discount retailing in food, how it works, why it works and how both Aldi and Lidl drive their organisation to deliver high quality, low cost products.
Grocery Insight have developed a 6 P model to best describe discount retailing in food, how it works, why it works and how both Aldi and Lidl drive their organisation to deliver high quality, low cost products.
Grocery Insight have developed a 6 P model to best describe discount retailing in food, how it works, why it works and how both Aldi and Lidl drive their organisation to deliver high quality, low cost products.
At ROAR, we believe that PR is not just about making noise, it is about delivering an important message, in a distinct voice to those who most need to hear it.
This is the Simba Global's vision of textiles. We service markets in Hospitality, Health and Aged Care, Facility Management, Commercial Laundries, Apparel, Retail and Promotional. We at Simba are constantly investing in the newest technologies in textile performance evolution, led by the best textile thinkers who energise our exceptional Simba team.
Gavin Jackson, Managing Director UK and Ireland, AWS, delivers our keynote presentation at Transformation Day London 2018.
This keynote includes presentations from;
- Miriam McLemore, Director Enterprise Strategy, AWS.
- Chris Regan, Head of Business Development & Karim Alnakkash, Programme Lead - Powershift, EDF Energy
- Phil Wood, IT Service Delivery Director, EasyJet
- James Smith, Head of Nationwide Digital, Nationwide
RAF N TAF style the Independent manufacture of Raf N Taf style's Jeans,Shirts,Trousers,T-shirts,Suits and accessories providing products including designer jeans. For more detail call us on 9718292233
How retail business - small, large and online - can benefit from private label brands and products. From developing a niche to the legal requirement of partnerships, discover how to make private label work for your retail business. A great piece of content I made for ASD Market Week as part of our lead generation efforts.
Zara, the leading clothing and accessories brand based in Spain, is ruling the fashion market for more than 40 years now. Zara now has become synonymous to fast and affordable fashion items.In this slide, we have explained in details the strengths of Zara, weakness of Zara, opportunities of Zara, threat of Zara. SWOT Analysis of Zara that can help you ace marketing assignments on Zara. The Zara Pestle analysis and the Zara Swot analysis dealt in the presentation provides a detailed picture of why Zara is a successful firm.
The Zara Swot Analysis also helps to understand further possibilities of increasing market share and penetration by Zara.
Zara, the leading clothing and accessories brand based in Spain, is ruling the fashion market for more than 40 years now. Zara now has become synonymous to fast and affordable fashion items.
introduction,objective,Pricing Strategy, Channel Network, Distribution Chain, Market Product,STP, Marketing Communication Mix, Swot Analysis, Company Green Marketing Initiative, Questionaire
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
This is the Simba Global's vision of textiles. We service markets in Hospitality, Health and Aged Care, Facility Management, Commercial Laundries, Apparel, Retail and Promotional. We at Simba are constantly investing in the newest technologies in textile performance evolution, led by the best textile thinkers who energise our exceptional Simba team.
Gavin Jackson, Managing Director UK and Ireland, AWS, delivers our keynote presentation at Transformation Day London 2018.
This keynote includes presentations from;
- Miriam McLemore, Director Enterprise Strategy, AWS.
- Chris Regan, Head of Business Development & Karim Alnakkash, Programme Lead - Powershift, EDF Energy
- Phil Wood, IT Service Delivery Director, EasyJet
- James Smith, Head of Nationwide Digital, Nationwide
RAF N TAF style the Independent manufacture of Raf N Taf style's Jeans,Shirts,Trousers,T-shirts,Suits and accessories providing products including designer jeans. For more detail call us on 9718292233
How retail business - small, large and online - can benefit from private label brands and products. From developing a niche to the legal requirement of partnerships, discover how to make private label work for your retail business. A great piece of content I made for ASD Market Week as part of our lead generation efforts.
Zara, the leading clothing and accessories brand based in Spain, is ruling the fashion market for more than 40 years now. Zara now has become synonymous to fast and affordable fashion items.In this slide, we have explained in details the strengths of Zara, weakness of Zara, opportunities of Zara, threat of Zara. SWOT Analysis of Zara that can help you ace marketing assignments on Zara. The Zara Pestle analysis and the Zara Swot analysis dealt in the presentation provides a detailed picture of why Zara is a successful firm.
The Zara Swot Analysis also helps to understand further possibilities of increasing market share and penetration by Zara.
Zara, the leading clothing and accessories brand based in Spain, is ruling the fashion market for more than 40 years now. Zara now has become synonymous to fast and affordable fashion items.
introduction,objective,Pricing Strategy, Channel Network, Distribution Chain, Market Product,STP, Marketing Communication Mix, Swot Analysis, Company Green Marketing Initiative, Questionaire
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Elevate your trade show game with our comprehensive guide on creating an interactive booth that captures attention and drives engagement! In this presentation, Blue Atlas Marketing shares practical tips and creative strategies to transform your trade show presence. Learn how to use digital displays, interactive demos, and engaging activities to attract visitors and make lasting impressions. Whether you're a trade show veteran or a newcomer, these insights will help you stand out from the crowd and maximize your event success. Dive into our slides to discover how to turn your booth into a dynamic and interactive experience!
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
2. Agenda
• About Raymond's
• Marketing strategy of Raymond's
• Product, Price, Place & Promotion Mix
• Competitors
• SWOT Analysis
• BCG Matrix
2
3. About Raymonds
Raymond Group is an Indian branded fabric and fashion retailer,
incorporated in 1925. It produces suiting fabric, with a capacity of
producing 31 million meters of wool and wool-blended fabrics.
The group owns apparel brands like Raymond, Raymond Premium
Apparel, Raymond Made to Measure, Ethnix, Park Avenue Woman,
Color Plus, Parx & Kamasutra. All the brands are retailed through 'The
Raymond Shop' (TRS), with a network of over 700 retail shops spread
across India and overseas, in over 200 cities.
In addition, the group also has business interests in readymade
garments, designer wear, cosmetics & toiletries, engineering files and
tools, prophylactics and air charter operations.
In 2019, Raymond's announced its venture into real estate business
under Raymond Realty. The new venture is poised to start with an
investment of ₹250 crore (approx. $36 million) in developing mid -
income and premium housing units on 20 acres of land in the growing
suburb of Thane. Raymond group holds over 125 acres of land in this
region.
Presentation Title 3
4. Services
Raymond's wide range of products and services are as
follows :
•Total textile solutions.
•Fabrics (Worsted, Denim and Shirting).
•Apparels (Tailored Clothing, Jeanswear and Dress
Shirts).
•Brands (Raymond's, Manzoni, Park Avenue, Color
Plus, Parx, Be:,Zapp, Notting Hill and The Raymond
Shop)
•Furnishings.
•Retail (The Raymond Shop and Brand Store).
•Engineering (Files, Cutting Wools, Hand Tools and Agri
tools and Auto Components).
•Personal Care (Park Avenue and Kamasutra).
•Prophylactic (Kamasutra and Surgical Gloves).
•International Business.
5. Product Mix of Raymond's
Presentation Title
5
FMCG Garments &
Apparels
Retail Engineering Real Estate
Personal Care (Park
Avenue, Kamasutra)
Total textile solutions The Raymond shop Furnishings Raymond Realty
Prophylactic (Kamasutra
and Surgical Gloves).
Fabrics (Denims,
Shirting's)
Brand store Files, Cutting tools, Hand
tools
Apparels Park Avenue, Colorplus,
Parx, Notting Hill, Zapp,
GAS
Agricultural tools
Auto components
6. Product Strategy
The product strategy and mix in Raymond marketing strategy can be
explained as follows:
Raymond is one of the leading Indian fashion retail company. Under its
various brands Raymond retails a number of clothes classified into
trousers, shirting, jackets, suits, jeans and others. Raymond has a
production capacity of 1.5 million garments per year. Its product line
also includes celebratory shirts, dress shirts, formal shirts in its
marketing mix. The sizes include small, large, extra large as well as
plus sizes. Raymond’s has brands like Colorplus, Park Avenue, Parx
etc.
Under the Raymond brand, Park Avenue also manufactures and sells
fragrances, shaving systems, body care solutions and hair care
products. These are suave and meet the current expectations of
modern men. They are also into the retail of body sprays and
deodorizers as well as deodorants. Raymond’s home furnishings
include curtains and designer upholstery as well as luxury fabrics for
home décor.
Presentation Title 6
7. Price Strategy
Below is the pricing strategy in Raymond marketing strategy:
Raymond through its separate brands caters to the needs of all
kinds of markets and clearly positions its products to a substantial
Indian market. The pricing strategy of its offerings in its marketing
mix is as follows.
Consumers opting for budget or entry level shirting's and other
apparels are retailed through Parx and Colour Plus. In India,
shirting’s and trousers begin from Rs 1,000 going all the way up to
Rs 10,000 depending on the type of fabric, stitching and
workmanship involved, retail outlet location, colour and size.
Besides these, Raymond through its flagship ‘Raymond’ and ‘Park
Avenue’ cater to the higher spending customers who do not mind
paying the extra premium for a product offering superior quality,
stitching, wrinkle free or other feature laden characteristics.
These command a premium over the budget clothing that Raymond
offers but are still competitively priced compared to other market
players.
Presentation Title 7
8. Place Strategy
Raymond has got a significant presence not only in India, but
also a global imprint. Being the world’s largest manufacturer of
suiting fabrics and commanding a whopping 60% market share,
Raymond has made its presence felt in over 55 countries.
It has a production capacity of 38 million meters and is one of
the only companies to produce fabrics which are worsted and
wool blended. Countries to which Raymond exports it’s
products include the European Union, Canada, USA, Japan and
Australia. Its manufacturing plants are state of the art and
include fully integrated plants in Chindwara, Central India,
Jalgaon in Maharashtra and Vapi in Gujarat.
These also deploy modern technological and quality control
systems such as ISO 9001 and (ISO 14001) Environment
Control Systems.
Presentation Title 8
9. Promotion & Advertising Strategy
The promotional and advertising strategy in the Raymond
marketing strategy is as follows:
Raymond promotional marketing efforts follow a well -structured
approach to clearly relay product information based on several
parameters to a clearly defined and segregated market. The
“Complete Man” tagline & slogan of Raymond is extremely popular.
The technical parameters underlying some of Raymond’s
advertisements range from basic protection from various weather
conditions to functional parameters to another set of target market
with a parameter including wrinkle free, easy to wash, comfort
lining and with thermos buttons.
Yet another category of consumers are influenced and attracted by
emotions style and a sense of fashion embedded in advertising
campaigns run by Raymond for its premium offerings. Campaigns
include such mediums as ATL and BTL advertising such as
newspapers, fashion magazines, fashion channels on television,
Radio, TVCs. Hence, this completes the entire marketing mix of
Raymond brand.
Presentation Title 9
11. SWOT Analysis
11
Raymond’s Strengths
•Strong R&D for product and innovations
•Brand loyalty
•The loyalty of consumers due to decentralization
•550 stores in more than 200 cities across India and overseas
•High product quality & MNC so can attract more consumers
•Good advertisements and popular branding
Raymond’s Weaknesses
•Low global penetration
•Possibility for brand switching
•Over-dependence on Indian Market
Raymond’s Opportunities
•Growing middle class
•Global expansion
•Increasing Disposable income
Raymond’s Threats
•Intense competition
•The abundance of counterfeit products
•Players competing not only on low prices but also better quality
•Regional trade alliances
•Increased social and ecological awareness will put pressure on companies to follow international labor laws and environmental
laws.
13. BCG Matrix
Cash Cows
• I n e v e r y c o m p a n y ’ s p r o d u c t p o r t f o l i o ,
t h e r e a r e f e w c a t e g o r i e s , w h i c h
g e n e r a t e e n o u g h r e v e n u e f o r t h e
c o m p a n y i n o r d e r t o r e g u l a t e t h e
o p e r a t i o n s a n d m a n a g e m e n t . S u c h
p r o d u c t s a r e c a s h c o w s f o r t h e
c o m p a n y t h a t h a s h i g h m a r k e t s h a r e
a n d l o w m a r k e t g r o w t h . T h e e h i g h
d e m a n d s o f t h e c o n s u m e r s h e l p s i n
f a c i l i t a t i n g t h e p r o d u c t s a s t h e c a s h
c o w . R a y m o n d H o m e a n d M a n z o n i a r e
t h e c a s h c o w s o f R a y m o n d Group.
M o s t o f t h e r e v e n u e c o m e s f r o m t h e m ,
a n d r e i n v e s t i n o t h e r b u s i n e s s e s o r i n
i t . C o n s u m e r s p r e f e r t h e m b e c a u s e o f
i t e x c e l l e n t q u a l i t y a n d r e a s o n a b l e
p r i c e s , w h i c h n o o t h e r c o m p e t i t o r i s
o f f e r i n g
Question Marks
• These are the products, which have
reached to the maturity stage, and
have high market share along with high
market growth rate. These items do not
bring such revenue as cash cows bring,
but possess the good future prospects
for the business. This encourage the
companies to be consistent with their
investment. Color Plus, Park Avenue,
and Parx are the stars of the Raymond
Group. These are consider as the most
innovative brands who offers premium,
casual and formal dresses for both men
and women. Further investment can
turn it into cash cows because of its
market position and strong brand
equity
Dogs
• This category has the products
who do not generate high volume of
sales or revenue, neither have they
had high growth rate for
establishing the notable market
share in the industry. Busines s or
the industry is gradually
progressing and has little chances
of development. However,
environmental factors also
influence the industry. Zapp is the
dog item for the Raymond Group. It
is the kid wear because of the high
termination cost. The brand was
under-performing
13
Stars
• T h e s e a r e a l s o k n o w n a s p r o b l e m c h i l d ,
w h i c h m e a n s t h e y h a v e t h e h i g h g r o w t h
r a t e , b u t c a n n o t g e n e r a t e e n o u g h p r o f i t
b e c a u s e o f t h e l o w m a r k e t s h a r e . T h e
p r o d u c t s o r t h e b u s i n e s s i s s t i l l
s t r u g g l i n g i n g r o w t h s t a g e , b u t t h e
g r o w t h p h a s e r e f l e c t s o n t h e c h a n c e s
o f i t t o b e s t a r s o r c a s h c o w s i f t h e
d e c i s i o n s a r e m a d e i n t h e r i g h t
d i r e c t i o n . M a d e t o m e a s u r e a n d M a k e r s
a r e t h e q u e s t i o n m a r k f o r t h e R a y m o n d
G r o u p , b e c a u s e o f t o u g h c o m p e t i t i o n i n
t h e m a r k e t . T h e r e a r e s e v e r a l b r a n d s
o f f e r i n g t h e s a m e s e r v i c e i n l o w p r i c e s ,
w h i c h a r e m o s t l y p r e f e r a b l e b y t h e
c u s t o m e r s . I f t h e i n v e s t m e n t i s m a d e
w i t h e f f e c t i v e s t r a t e g i e s , t h i s c o u l d b e
t h e s t a r i t e m s