This document is a curriculum vitae for Rashaad Jeffrey that provides his personal and contact details, academic background, work experience, skills, and references. Some key details include: - Rashaad Jeffrey has over 20 years of experience in management roles in various industries including cranes, logistics, and furniture retail. - He holds an MBA and has extensive experience developing sales and training programs, implementing cost-cutting initiatives, and managing teams. - His most recent role was as General Manager of Pro Crane Services from 2012 to 2014 where he oversaw operations, business development, and multi-million rand contracts.

1. Curriculum
Vitae
Rashaad Jeffrey
072 385 3754

2. 1. PERSONAL DETAILS
1.1 Surname: Jeffrey
1.2 Full Names: Rashaad Ron
1.3 Gender: Male
1.4 Identity Number: 7803305164089 (36)
1.5 Date of Birth: 30th
March 1978
1.6 Citizenship: South African
1.7 Physical Address: 9 Pierneef Street
Birchleigh
Kempton Park
1619
1.8 Contact Details: 072 385 3754
rashaadjeffrey@gmail.com
1.9 Driver’s License: Code AB (no endorsements)
1.10 Health: Excellent
1.11 Language: English – read, write, speak
Afrikaans – read, write, speak

3. 2. ACADEMIC DETAILS
2.1 School: Newlands East Secondary School (N.E.S.S.)
2.2 Address: 2 Garfish Crescent
Newlands East
Durban
4052
2.3 Highest Grade Passed: Grade 12 (1995)
2.4 Subjects: English
Afrikaans
Mathematics
Physical Science
History
Biology
3. ACADEMIC ACHIEVEMENTS
3.1 Self Management (SAIM)
Business Communication (SAIM)
Management Strategies (SAIM)
Business Accounting (SAIM)
(Currently studying towards MBA qualification)
3.2 Certificate for leadership Course : 1994 (representing Natal Province)
3.3 Was issued a full Bursary to study Civil Engineering with Group 5
Civils in 1996
3.4 Gold Club Member : December 2003
3.5 Gold Club Member : September 2004
3.6 Top 3 Branch Manager : November 2005
3.7 Top 3 Branch Manager : December 2005
3.8 Top 3 Branch Manager : June 2006
3.9 Top Branch Manager for the year : F2005/06
(September 05 – August 06)
3.10 Top Branch Manager : Peak Trader F2005/06
(Oct. 05 – Jan. 06)
3.11 Development of a sales training program for the entire Company countrywide

4. 3.12 Research & Development of sales training Manuals
(in-store and telephonically)
3.13 Development of CPS Manuals (Customer Prospecting Script)
3.14 Accredited Safety officer (Phola Coal – Minopex)
3.15 First Aid level One (achieved June 2012)
4. WORK EXPERIENCE
4.1 PRO CRANE SERVICES
 General Manager (2012 – 2014 October)
Management and implementation of procedures and systems
Key Account Management
Budget formulation and implementation of targets
HR & IR
Signing of Multi Million Rand Contracts & SLA’s
Development of Sales Team in South Africa & Abroad
Sales Training
Development & Implementation Cost cutting initiatives and expense control
Management of the Service Division & Maintenance Division
(grew divisions at 204% year on year to date)
4.2 DIAL A BED
 Training Facilitator (2009 – 2012)
Research of competitors as well as international case study on retail with
regards to the specifics of DAB.
Write, compile and distribute two new Sales Manuals and a CPS Manual.
Develop a Group Training schedule and MIS Manual nationally (64 stores).
Facilitate the opening of new stores countrywide.
Facilitation of all manuals.
Head Office presentations and reviews on a monthly basis with regards to
performance and report back on results for each branch manager (64 stores).
This position involved teaching Branch Managers how to achieve 100% of
targeted budget and internal/external audits.
How to train sales consultants, new and old.
How to manage based on an Income statement
How to make decisions based on calculated information.

5. 4.3LASCH CRANES
 General Manager (2008 – 2009)
Management and implementation of procedures and systems
Key Account Management
Budget formulation and implementation of targets
Development of Sales Team in South Africa
Sales Training
Development & Implementation Cost cutting initiatives and expense control
Management of the Service Division, Maintenance Division, Sales Division,
Production, Estimating Department & Accounts Department
4.4MORRIS MATERIAL HANDLING
 Technical Engineering Sales Consultant (2007 – 2008)
Overhead Crane Sales
Technical drawings
Dealing with project managers
Completion of “full” tenders
Boardroom presentations (Executive)
Mining Industry Presentations
4.5DIAL A BED
 Full Function Branch Manager (2003 – 2007)
Employing, Interviewing, Training of new staff
IR & HR, Counseling & Target setting
Running the entire business from a P & L and Income Statement
Expanding and increasing turnover
Marketing & Formulation of an induction process
4.6DIAL A BED
 Sales Consultant (1998 – 2003)
Sales – Telephonic & Indoor
Customer service
Training of new staff
Opening and Closing of store
2 IC
4.7DEBONAIR’S PIZZA
 Branch Manager (1997 – 1998)
Training of new staff members
Banking & Cashing-up – Administration
Opening & Closing of store
Controlling shrinkage
Ordering & Receiving of stock

6. 4.8NATAL UNIVERSITY (1996 – 1997)
 Studying Civil Engineering through GROUP 5 CIVILS on a full bursary
5. SKILLS
 Development of Yearly Budgets
 Design & Development of Sales Training Initiatives
 Implementing Cost Cutting Solutions
 Legal compliance of Occupational Health & Safety Act 85/1993
 Motivational Speaker
 Business Communication (all levels)
 Quantative research skills
 Handling of Labour Relations
 Understanding of Technical Drawings
 Compilation of Contractor’s Packs
 Project Management
 Identifying strengths and weaknesses with regards to team members and
growing these
 Written Presentations
 Time Management
 Reporting
 Induction of new staff members
 Target Setting as well as Target Achievement
 Licensed Financial Advisor
6. COMPUTER SKILLS
 Microsoft Office (Extremely efficient in all programs)
 Adobe Photoshop
 Ostendo
 Goldmine
 UCS
 ULTISALES
7. CHARACTER REFERENCES
 Class Captain : 1994 – 1995
 Played Natal Rugby : 1994
 Usher at St. Michael’s Parish : 1987 – 1998
 Prefect at N.E.S.S. : 1995
 Certificate of Leadership Course : 1994
 Youth Leader at St. Michael’s Parish : 1996 - 1998

7. 8. REFERENCES
8.1 JD Henderson (2003 – 2006) : 011 652 6531
(Ex)Commercial Director - Dial-A-Bed : 082 564 0330
(Letter attached)
8.2 Bryn Jones (2007 – 2008) : 011 748 1000
Projects Director Morris Cranes : 083 251 5736
8.3 Ken Watridge (2007 – 2008) : 0828994428
Sales Manager Morris Cranes : 011 394 5550
(Pro Crane Services Director – currently)
8.4 Themba Nkabinde (2008 – 2009) : 011 848 2300
Managing Director Lasch cranes : 082 946 0730
8.5 Ashwin Ramsundhar (2009 – 2012) : 012 991 4825
Regional Manager Dial-A-Bed : 073 451 0728
8.6 Dustin Scholtz (2009 – 2012) : 010 201 2000
Operations Executive Dial-A-Bed : 082 646 1800
8.7 Rob Williams (2012 – 2014) : 031 700 1334
Chief Operating Officer – Pro Crane Services : 083 272 9159
All certificates, recommendation letters, results, competencies & qualifications
available on request