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Company XYZ
Summer Campaign Strategy
Content Strategy
• Content Strategy Process
• Goals for Company XYZ
• Digital Landscape
• Result of Digital Presence
• Som...
What Digital
Content Strategy
Looks Like: The
Process
Ideas to grow
audience
Build brand
with most
effective type
for cont...
Goals for Company XYZ
• Produce new content and share to raise
visibility
• Use new visibility to identify potential
donor...
Digital Landscape: Company XYZ’s Web Presence:
Properties
Created by Danielia Donohue/ ComMEDIA
The Website
LinkedIn
Faceb...
Result of Digital Presence
Created by Danielia Donohue/ ComMEDIA
• XXX Facebook “likes”
• XXX Twitter followers
• XXX Link...
Some Ideas to Increase Audience
Created by Danielia Donohue/ ComMEDIA
• Daily increased engagement on social media
• Ident...
Timeline for Rollout
Created by Danielia Donohue/ ComMEDIA
Goal: Three Months to grow email subscription list
Daily: Resea...
Success Will Look Like…
Created by Danielia Donohue/ ComMEDIA
More Funds Raised
Larger Email List
Interested Audience
Enco...
Beyond the Summer
• Use goodwill built up during campaign to keep
partners informed of later events and promotions.
• Lear...
The End
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Sample of a Digital Content Strategy Proposal

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Sample of a Digital Content Strategy Proposal

  1. 1. Company XYZ Summer Campaign Strategy
  2. 2. Content Strategy • Content Strategy Process • Goals for Company XYZ • Digital Landscape • Result of Digital Presence • Some Ideas to Increase Audience • Timeline for Rollout • Success Will Look Like… • Beyond Summer Campaign Created by Danielia Donohue/ ComMEDIA for University Settlement
  3. 3. What Digital Content Strategy Looks Like: The Process Ideas to grow audience Build brand with most effective type for content Produce posts, push to market and share across channels Measure and Review for effectiveness Analyze and share insights Learn and understand how to improve Created by Danielia Donohue/ ComMEDIA
  4. 4. Goals for Company XYZ • Produce new content and share to raise visibility • Use new visibility to identify potential donors • Strengthen already existing partnerships and identify new opportunities for partnerships • Increase growth and traffic to social media channels in general Created by Danielia Donohue/ ComMEDIA
  5. 5. Digital Landscape: Company XYZ’s Web Presence: Properties Created by Danielia Donohue/ ComMEDIA The Website LinkedIn Facebook Twitter Instagram Google Plus
  6. 6. Result of Digital Presence Created by Danielia Donohue/ ComMEDIA • XXX Facebook “likes” • XXX Twitter followers • XXX LinkedIn followers • XXX Instagram followers • XX Google+, XXX views Grow audience and brand by being more active on social media on a daily basis. Measure impact of reach, and listen to your audience. Result: More invested audience leads to more relationship building
  7. 7. Some Ideas to Increase Audience Created by Danielia Donohue/ ComMEDIA • Daily increased engagement on social media • Identify new digital opportunities (Pinterest, Vimeo, Google hangouts, Wordpress, Yelp) • Incentivize engagement with prizes, exclusive content, access • Build a “minisite” that exists on official page • Consistency in messaging along all platforms regardless of content • Build partnerships early with local organizations such as Greenmarkets, Children’s organizations, etc. • Content from the children and beneficiaries in “guest blog post” • More emphasis on concrete numbers and results, with visuals • Identify “influencers” who are active in community • Outdoor, seasonal and local events, have physical presence there
  8. 8. Timeline for Rollout Created by Danielia Donohue/ ComMEDIA Goal: Three Months to grow email subscription list Daily: Research and produce written or photo content Daily: Engage with audience on social media, updates Weekly: Analytics report Weekly: Brainstorm with Comm team Monthly: Plan for new tactics, contingency plan
  9. 9. Success Will Look Like… Created by Danielia Donohue/ ComMEDIA More Funds Raised Larger Email List Interested Audience Encountering both Digital and Physical Presence More Presence and Understanding of Audience More Quality Content
  10. 10. Beyond the Summer • Use goodwill built up during campaign to keep partners informed of later events and promotions. • Learn from campaign to improve performance. • Re-purpose digital content for later use. • Share your story and ask for feedback from stakeholders and public. • Use analytics in future grant proposals to show measurable results. Created by Danielia Donohue/ ComMEDIA
  11. 11. The End

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