This document provides an outline for pitching a business idea to investors. It includes sections to address: the problem being solved; features of the unique solution; target customer segments and market size; the revenue model; market acceptance of initial product; competitive advantages; marketing strategy; three-year financial projections; and introducing the founding team. The overall purpose is to tell a compelling story, demonstrate market fit for the solution, and give investors confidence in the team's ability to achieve their financial projections. Practicing the pitch extensively is recommended to ensure all important points are conveyed concisely and with confidence.

1. NAME OF IDEA
LOGO etc should be on this slide.

2. PROBLEM/OPPORTUNITY
• Write the problem you have identified
• Use of declarative statements is preferred

3. YOUR SOLUTION
• What makes your solution unique.
• You can write some features, which will
compel the customers to buy your
product/avail your service.

4. Customer Segment
• Who are your target customers
• Outline the total available market(TAM),
Serviceable available market(SAM),
Serviceable obtainable market(SOM).
• Also mention who are you going to target in
the first 1-3 years of operation.
• Write in terms of market size
• Use numbers

5. REVENUE MODEL
• How you are going to generate money.
• Examples are direct product sales, freemium
and premium model, app download and
charging from revenue, service aggregators
and charging commission etc.

6. MARKET ACCEPTANCE
• Write about the response of the potential
customers to your idea/MVP.
• Google MVP.
• Very high acceptance is indicator of the fact
that market is very much ready for your
product.
• Low acceptance means you need to improve
your product. (Do some pivots if necessary.)

7. Competition & Competitive Advantage
• Who are your potential competitors and what
advantage you have over them.
• Saying that there is no competitor in the
market is a bad idea because it gives an
impression that you have not done market
research properly.

8. Marketing Strategy
• How you are going to market your
product/services.
• An investor can invest in a bad idea as well if
he thinks you can market it well.
• As a startup think about innovative, low cost,
disruptive marketing strategies.
• Ex. Organizing marathons,social awareness
events, use of facebook, twitter linkedin etc.

9. Financial Projections
• By year 3, how much money you are going to
make.
• No need to show you will make a hell lot of
money by this time, even if you are able to
become completely sustainable in 3 years that is
good.
• You can also ask for investment in this slide, also
mention where the money of the investor will be
used ex. Product development, hiring, marketing,
infrastructure, scaling up of operations.

10. TEAM
• Introduce your team here.
• Also mention what can make the investor
believe in you and your team.
• Any past achievements may count.
• Don’t disappoint your investors by glorifying
your academic excellence, that doesn’t count
and that may backfire as well.

11. Instructions:
• Use of 26-28 font size.
• Use your mind as well, it is only a standard
model.
• Be confident while pitching, try to tell a story.
• Don’t stop and waste time.
• Practice 50-100 times before mirror and before
friends so that you actually don’t miss a point.
• Be ready to take the questions from
investors/audience.(Good research may help you
here.)