This document provides an overview of marketing principles and concepts related to promotion. It defines marketing and discusses the key elements of the marketing mix - product, price, place, and promotion. It then focuses on the different tools that comprise the promotional mix, including advertising, personal selling, public relations, direct marketing, and sales promotion. Specific examples are provided for each promotional tool. The document concludes with a multiple choice quiz and additional exercises for students to test their understanding of marketing and promotion.
This deck is a look at the information you need to know to make marketing decisions. Marketing is the connection that you have with your customers - you need to understand your customers in order to reach them effectively.
The Garage Entrepreneurs Team
blog.garageentrepreneurs.com
This lecture provides practical tips on how to prepare to enter the marketplace with your product. It is relevant for all start-ups that are still in a development phase and contemplating the various pieces that need to be in place for product launch. Case studies are used to emphasize the importance of taking a customer-centred approach to market entry and illustrate the barriers to scaling and selling your product.
Product Strategy and Go to Market Model_SampleParesh Baghel
This product strategy document outlines elements of a company's product strategy including objectives, where to compete, how to compete, and future go-to-market models. It analyzes market segments, product variants, pricing, performance, differentiation, sales channels, and regional market sizes to guide strategic decisions around the company's portfolio. Key sections evaluate niche segments, product roles, sales and margins to inform strategies for developing and positioning the company's base, key, and pacing products.
Developing an effective B2B marketing strategy requires studying how a firm can exploit its resources to achieve short and long-term success. It involves determining the business strategy, which is based on core competencies, capabilities, and partner resources. The business strategy then forms the foundation for the market strategy. Developing the market strategy requires understanding what is known in the market, goals to accomplish, and how to implement the strategy. An iterative process of planning, implementing, and updating allows the strategy to adapt over time based on learnings.
Entrepreneurial marketing presentation by barry ardley for fill the gap marke...Fill the Gap Marketing Ltd
Do your marketing differently. Thanks to Barry Ardley from the University of Lincoln for this presentation at the Fill the Gap Marketing Academy, March 2014.
This document provides an overview of marketing principles and concepts related to promotion. It defines marketing and discusses the key elements of the marketing mix - product, price, place, and promotion. It then focuses on the different tools that comprise the promotional mix, including advertising, personal selling, public relations, direct marketing, and sales promotion. Specific examples are provided for each promotional tool. The document concludes with a multiple choice quiz and additional exercises for students to test their understanding of marketing and promotion.
This deck is a look at the information you need to know to make marketing decisions. Marketing is the connection that you have with your customers - you need to understand your customers in order to reach them effectively.
The Garage Entrepreneurs Team
blog.garageentrepreneurs.com
This lecture provides practical tips on how to prepare to enter the marketplace with your product. It is relevant for all start-ups that are still in a development phase and contemplating the various pieces that need to be in place for product launch. Case studies are used to emphasize the importance of taking a customer-centred approach to market entry and illustrate the barriers to scaling and selling your product.
Product Strategy and Go to Market Model_SampleParesh Baghel
This product strategy document outlines elements of a company's product strategy including objectives, where to compete, how to compete, and future go-to-market models. It analyzes market segments, product variants, pricing, performance, differentiation, sales channels, and regional market sizes to guide strategic decisions around the company's portfolio. Key sections evaluate niche segments, product roles, sales and margins to inform strategies for developing and positioning the company's base, key, and pacing products.
Developing an effective B2B marketing strategy requires studying how a firm can exploit its resources to achieve short and long-term success. It involves determining the business strategy, which is based on core competencies, capabilities, and partner resources. The business strategy then forms the foundation for the market strategy. Developing the market strategy requires understanding what is known in the market, goals to accomplish, and how to implement the strategy. An iterative process of planning, implementing, and updating allows the strategy to adapt over time based on learnings.
Entrepreneurial marketing presentation by barry ardley for fill the gap marke...Fill the Gap Marketing Ltd
Do your marketing differently. Thanks to Barry Ardley from the University of Lincoln for this presentation at the Fill the Gap Marketing Academy, March 2014.
The Strategic Role of Product Management & Product Marketing in Driving Produ...CompellingPM
Way too often, Product Managers & Product Marketers make the excuse that they cannot take ownership for the success of their product in the market because there are too many factors outside to their control. You can’t own success because sales might not do a good job of selling your product! You can’t own success because engineering might develop a poorly performing product! You can’t own success because you can’t get the support from management to commit the right resources! And the list goes on. While bad Product Managers/Marketers continue to complain about these limitations, Good Product Managers & Marketers become Strategic and take ownership of the success of their products.
In this webinar, Tom Evans shares his insight on specific actions that Product Managers & Product Marketers can take to become more strategic in their role in a way that enables them to take ownership for driving revenue and success for their products.
Key Takeaways from participating in this webinar:
Understand six key indicators that a Product Manager or Product Marketer is being tactical and not strategic.
Identify the key differences between Bad and Good Product Managers & Product Marketers
Learn 5 specific actions that you can take to make your Product Management or Product Marketing role a stronger driver of product success.
Learn the Strategic and Executional Levers of Control that Product Managers and Product Marketers have to drive product revenue and success.
Austin Summer 2019 - Go to Market - Adam WeinrothMartin Martinez
The document discusses go-to-market planning for first bringing a product and company to the intended market. It emphasizes understanding the target audience or segment of the market (SOM) through developing customer personas with demographics, values, goals, use cases. It also stresses analyzing the market environment of competitors, category awareness, and sales channels. The document outlines components of an effective go-to-market plan including activation programs, sales/distribution, and delivery/support. It advises determining, documenting and gaining feedback on personas and presents examples to bridge go-to-market planning into ongoing marketing.
The document discusses the 8Ps of marketing mix, which are tools used by firms to achieve their marketing objectives for a target market. The classical 4Ps of marketing include product, price, place, and promotion. For services marketing, an extended mix of 7Ps adds people, process, and physical evidence. Some also include an 8th P of performance. The 8th P for services focuses on productivity and quality, as variable costs are often higher for services, so improving processes can significantly boost productivity.
This document outlines Dennis Antolin's go-to-market plan for a tech product. It includes identifying the target client and lead channels, mapping out the buyer's journey through awareness, consideration, and decision stages, and developing a sales strategy using a S-P-I-N framework. It also provides a sales battlecard template to position the solution against competitors by highlighting their weaknesses, asking questions, and handling objections.
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
The document outlines a case study of how Sea Ray, a boat manufacturer, sought to enter the high-end yacht market of 50-70 foot boats. It conducted in-depth research to understand the target customers, including ethnographic interviews of owners. It found customers valued responsiveness, quality, and a personalized experience. The company used this customer insights to diagnose pain points in the ownership journey and develop a brand experience strategy to address these. This included envisioning new interactions to turn research into reality.
Sales PowerPoint Slides include topics such as: analyzing your product/service, 6 value added techniques, gaining the competetive advantage, 6 ways for overcoming objections, how to sell features-benefits-solutions, reading your customer's signals, handling indecisive clients, closing the sale, how-to's and more. Slides can easily be tailored to your specific needs (make handouts, create overheads and use them with an LCD projector) and are available for license. 100+ PowerPoint presentation content slides. Each slide includes slide transitions, clipart and animation. System & Software Requirements: IBM or MAC and PowerPoint 97 or higher. Royalty Free - Use Them Over and Over Again. Once purchased, download instructions will be sent to you via email. (PC and MAC Compatible).
Rahul Shrivastava from Cyient Ltd. will tell you: -
• How to know and target the right customer?
• How to put in efforts in the right areas to generate results?
• Knowing which audiences to focus on the most
Promotion involves communicating with customers to inform, influence, and persuade them to buy a product. The promotional mix includes advertising, sales promotions, personal selling, public relations, direct marketing, and merchandising. The optimal promotional mix depends on the product's life cycle, nature, competition, marketing budget, strategy, and target market. Promotion aims to increase awareness, change attitudes, and encourage purchase. Effectiveness is measured by whether objectives are achieved, while efficiency considers objectives achieved relative to costs.
4Ps Of Marketing PowerPoint Presentation Slides SlideTeam
Building a 4p's of marketing PowerPoint show is no easy feat. To set an example of great PPT about marketing mix strategy you need to deliver a stunning visual show. Taking this into account here we have come up with our readymade slide presentation to illustrate the 4 p's of marketing. With help of this PowerPoint presentation you can share insights about new market opportunities, discussion of business strategies, efficient resource use and to combat rivals. Using this PPT sample you can highlight the importance of right marketing mix elements required for the success of a product. Not only this, this PowerPoint slide deck also supports to underline the key challenges as well as purpose of a marketing mix in new product development and improve business. To help you out further exclusive PowerPoint presentation slides like the product life cycle, extension strategies, pricing strategies and tactics, channels of distribution, types of promotion, marketing mix modeling etc. are included. In short, if you really need to do this fast, then just quickly download our 4 p's of marketing PPT. Illustrate the innards of the engine with our 4ps Of Marketing PowerPoint Presentation Slides. Explain how greater horsepower is generated.
Basics of entrepreneurial marketing - what makes it different from traditional marketing? What are the most important challenges entrepreneurs face in marketing their products and services? From a webinar for Evisors.
1. Brand extension is when a company develops a new product as an extension of a well-known product to provide a wider selection for customers and increase business.
2. Positioning is how a target market defines a business in relation to competitors and involves standing out with unique benefits.
3. The marketing mix, including product, price, place, and promotion, can impact how a target market perceives a business and its positioning. Customers may view products differently depending on attributes like where they are purchased.
This slide shows the 4P's of marketing with reference to Cadbury. The marketing mix has been explained with the animation of product, price, place and promotion.
The document discusses product positioning, including defining the relevant market and attributes, collecting customer perceptions, and determining a product's position relative to competitors and customers' preferred attributes. There are two main types of positioning: competition-based, which distinguishes a product from category members; and image-based/goal-based, which associates a brand with satisfying goals/needs. Tips for positioning include having a unique selling proposition, using bold guarantees to differentiate, bundling complimentary products to offer value, and clearly educating customers.
The document discusses how businesses can better connect with customers by shifting their focus from the traditional 4 P's of marketing (product, price, placement, promotion) to the 4 C's of marketing (consumer wants, convenience, cost, communication). It emphasizes understanding customers and focusing on providing value through convenience, effective communication, and ensuring the costs customers see meet their needs. The key is developing a marketing plan to improve the customer experience by learning about customer wants and benchmarking against high-quality competitors.
Product marketers focus on attracting customers through marketing activities like blogging and social media. They work to convert leads through optimization of landing pages, calls to action, and workflows. Product marketers also focus on closing deals by providing product expertise, training, and messaging to help the sales team. Overall, product marketers are focused on marketing directly to customers rather than just prospects, with the goal of understanding customers and driving demand and usage of products.
1. The document discusses the new product development process and product life cycle strategies. It outlines the typical causes of new product failures and the steps companies should take to develop successful new products.
2. The new product development process involves idea generation and screening, concept development and testing, developing a marketing strategy, business analysis, test marketing, and commercialization.
3. The product life cycle typically involves an introduction stage with low sales and profits, a growth stage with rapidly rising sales and profits, a maturity stage with peak sales and profits, and a decline stage with falling sales and profits. The marketing objectives and strategies differ depending on the life cycle stage.
Build a Winning Solution Marketing StrategySteve Robins
1. Communicate the value proposition in terms of benefits to the customer, not features. Focus on how the solution solves business problems and drives outcomes like higher profits, lower costs, better customer service, and ensuring compliance.
2. Develop tools to quantify and demonstrate the return on investment (ROI) the customer will achieve by implementing the solution. Provide ROI models and value calculators to help customers understand the financial benefits.
3. Consider both the direct costs like purchase price as well as total cost of ownership including implementation, customization, integration, training, and support services when discussing the overall cost to the customer.
Ten learnings from Wolff Olins on setting up a marketing department for successWolff Olins
1. The document provides 10 recommendations for setting up a successful marketing department. The first is to clarify the marketing mandate by agreeing on objectives, tools, and responsibilities with senior management.
2. It also recommends that marketing monitor the entire customer experience and be integrated across the business, not just focused on sales and acquisition.
3. Establishing a clear marketing mantra or north star that the whole team can work towards is also suggested to help focus and integrate marketing efforts.
Elizabeth Yin - Start it Up: Cheap and free tools to build your companyRamenCamp
This document provides an overview of 10 free or freemium online tools that can help build a web business on a budget. The tools allow entrepreneurs to conduct customer interviews via Skype, test landing pages with Unbounce, tweak messaging with FiveSecondTest, streamline visitor interactions with ClickTest, create forms with Google Forms, understand customer wants with Google Custom Search, set up smoke tests with Fake Buttons, track web analytics with Google Analytics, watch visitor interactions with ClickTale, and poll customers with KISSinsights. The presentation also provides contact information for the company LaunchBit, which helps new entrepreneurs launch their ideas.
Seth Lieberman - Customer Development: Targeting the right verticalRamenCamp
This document provides tips for selecting a market and ensuring success. It recommends starting with defined, growing markets that have money and real problems. Rules include not forcing entry into a market and conducting customer interviews to understand problems, goals, and satisfaction. Tools like Salesforce, LinkedIn and Twitter can help with organization, information and social aspects. Measurement is also important for testing initial market hypotheses.
The Strategic Role of Product Management & Product Marketing in Driving Produ...CompellingPM
Way too often, Product Managers & Product Marketers make the excuse that they cannot take ownership for the success of their product in the market because there are too many factors outside to their control. You can’t own success because sales might not do a good job of selling your product! You can’t own success because engineering might develop a poorly performing product! You can’t own success because you can’t get the support from management to commit the right resources! And the list goes on. While bad Product Managers/Marketers continue to complain about these limitations, Good Product Managers & Marketers become Strategic and take ownership of the success of their products.
In this webinar, Tom Evans shares his insight on specific actions that Product Managers & Product Marketers can take to become more strategic in their role in a way that enables them to take ownership for driving revenue and success for their products.
Key Takeaways from participating in this webinar:
Understand six key indicators that a Product Manager or Product Marketer is being tactical and not strategic.
Identify the key differences between Bad and Good Product Managers & Product Marketers
Learn 5 specific actions that you can take to make your Product Management or Product Marketing role a stronger driver of product success.
Learn the Strategic and Executional Levers of Control that Product Managers and Product Marketers have to drive product revenue and success.
Austin Summer 2019 - Go to Market - Adam WeinrothMartin Martinez
The document discusses go-to-market planning for first bringing a product and company to the intended market. It emphasizes understanding the target audience or segment of the market (SOM) through developing customer personas with demographics, values, goals, use cases. It also stresses analyzing the market environment of competitors, category awareness, and sales channels. The document outlines components of an effective go-to-market plan including activation programs, sales/distribution, and delivery/support. It advises determining, documenting and gaining feedback on personas and presents examples to bridge go-to-market planning into ongoing marketing.
The document discusses the 8Ps of marketing mix, which are tools used by firms to achieve their marketing objectives for a target market. The classical 4Ps of marketing include product, price, place, and promotion. For services marketing, an extended mix of 7Ps adds people, process, and physical evidence. Some also include an 8th P of performance. The 8th P for services focuses on productivity and quality, as variable costs are often higher for services, so improving processes can significantly boost productivity.
This document outlines Dennis Antolin's go-to-market plan for a tech product. It includes identifying the target client and lead channels, mapping out the buyer's journey through awareness, consideration, and decision stages, and developing a sales strategy using a S-P-I-N framework. It also provides a sales battlecard template to position the solution against competitors by highlighting their weaknesses, asking questions, and handling objections.
Slides David Shoenberger recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
The document outlines a case study of how Sea Ray, a boat manufacturer, sought to enter the high-end yacht market of 50-70 foot boats. It conducted in-depth research to understand the target customers, including ethnographic interviews of owners. It found customers valued responsiveness, quality, and a personalized experience. The company used this customer insights to diagnose pain points in the ownership journey and develop a brand experience strategy to address these. This included envisioning new interactions to turn research into reality.
Sales PowerPoint Slides include topics such as: analyzing your product/service, 6 value added techniques, gaining the competetive advantage, 6 ways for overcoming objections, how to sell features-benefits-solutions, reading your customer's signals, handling indecisive clients, closing the sale, how-to's and more. Slides can easily be tailored to your specific needs (make handouts, create overheads and use them with an LCD projector) and are available for license. 100+ PowerPoint presentation content slides. Each slide includes slide transitions, clipart and animation. System & Software Requirements: IBM or MAC and PowerPoint 97 or higher. Royalty Free - Use Them Over and Over Again. Once purchased, download instructions will be sent to you via email. (PC and MAC Compatible).
Rahul Shrivastava from Cyient Ltd. will tell you: -
• How to know and target the right customer?
• How to put in efforts in the right areas to generate results?
• Knowing which audiences to focus on the most
Promotion involves communicating with customers to inform, influence, and persuade them to buy a product. The promotional mix includes advertising, sales promotions, personal selling, public relations, direct marketing, and merchandising. The optimal promotional mix depends on the product's life cycle, nature, competition, marketing budget, strategy, and target market. Promotion aims to increase awareness, change attitudes, and encourage purchase. Effectiveness is measured by whether objectives are achieved, while efficiency considers objectives achieved relative to costs.
4Ps Of Marketing PowerPoint Presentation Slides SlideTeam
Building a 4p's of marketing PowerPoint show is no easy feat. To set an example of great PPT about marketing mix strategy you need to deliver a stunning visual show. Taking this into account here we have come up with our readymade slide presentation to illustrate the 4 p's of marketing. With help of this PowerPoint presentation you can share insights about new market opportunities, discussion of business strategies, efficient resource use and to combat rivals. Using this PPT sample you can highlight the importance of right marketing mix elements required for the success of a product. Not only this, this PowerPoint slide deck also supports to underline the key challenges as well as purpose of a marketing mix in new product development and improve business. To help you out further exclusive PowerPoint presentation slides like the product life cycle, extension strategies, pricing strategies and tactics, channels of distribution, types of promotion, marketing mix modeling etc. are included. In short, if you really need to do this fast, then just quickly download our 4 p's of marketing PPT. Illustrate the innards of the engine with our 4ps Of Marketing PowerPoint Presentation Slides. Explain how greater horsepower is generated.
Basics of entrepreneurial marketing - what makes it different from traditional marketing? What are the most important challenges entrepreneurs face in marketing their products and services? From a webinar for Evisors.
1. Brand extension is when a company develops a new product as an extension of a well-known product to provide a wider selection for customers and increase business.
2. Positioning is how a target market defines a business in relation to competitors and involves standing out with unique benefits.
3. The marketing mix, including product, price, place, and promotion, can impact how a target market perceives a business and its positioning. Customers may view products differently depending on attributes like where they are purchased.
This slide shows the 4P's of marketing with reference to Cadbury. The marketing mix has been explained with the animation of product, price, place and promotion.
The document discusses product positioning, including defining the relevant market and attributes, collecting customer perceptions, and determining a product's position relative to competitors and customers' preferred attributes. There are two main types of positioning: competition-based, which distinguishes a product from category members; and image-based/goal-based, which associates a brand with satisfying goals/needs. Tips for positioning include having a unique selling proposition, using bold guarantees to differentiate, bundling complimentary products to offer value, and clearly educating customers.
The document discusses how businesses can better connect with customers by shifting their focus from the traditional 4 P's of marketing (product, price, placement, promotion) to the 4 C's of marketing (consumer wants, convenience, cost, communication). It emphasizes understanding customers and focusing on providing value through convenience, effective communication, and ensuring the costs customers see meet their needs. The key is developing a marketing plan to improve the customer experience by learning about customer wants and benchmarking against high-quality competitors.
Product marketers focus on attracting customers through marketing activities like blogging and social media. They work to convert leads through optimization of landing pages, calls to action, and workflows. Product marketers also focus on closing deals by providing product expertise, training, and messaging to help the sales team. Overall, product marketers are focused on marketing directly to customers rather than just prospects, with the goal of understanding customers and driving demand and usage of products.
1. The document discusses the new product development process and product life cycle strategies. It outlines the typical causes of new product failures and the steps companies should take to develop successful new products.
2. The new product development process involves idea generation and screening, concept development and testing, developing a marketing strategy, business analysis, test marketing, and commercialization.
3. The product life cycle typically involves an introduction stage with low sales and profits, a growth stage with rapidly rising sales and profits, a maturity stage with peak sales and profits, and a decline stage with falling sales and profits. The marketing objectives and strategies differ depending on the life cycle stage.
Build a Winning Solution Marketing StrategySteve Robins
1. Communicate the value proposition in terms of benefits to the customer, not features. Focus on how the solution solves business problems and drives outcomes like higher profits, lower costs, better customer service, and ensuring compliance.
2. Develop tools to quantify and demonstrate the return on investment (ROI) the customer will achieve by implementing the solution. Provide ROI models and value calculators to help customers understand the financial benefits.
3. Consider both the direct costs like purchase price as well as total cost of ownership including implementation, customization, integration, training, and support services when discussing the overall cost to the customer.
Ten learnings from Wolff Olins on setting up a marketing department for successWolff Olins
1. The document provides 10 recommendations for setting up a successful marketing department. The first is to clarify the marketing mandate by agreeing on objectives, tools, and responsibilities with senior management.
2. It also recommends that marketing monitor the entire customer experience and be integrated across the business, not just focused on sales and acquisition.
3. Establishing a clear marketing mantra or north star that the whole team can work towards is also suggested to help focus and integrate marketing efforts.
Elizabeth Yin - Start it Up: Cheap and free tools to build your companyRamenCamp
This document provides an overview of 10 free or freemium online tools that can help build a web business on a budget. The tools allow entrepreneurs to conduct customer interviews via Skype, test landing pages with Unbounce, tweak messaging with FiveSecondTest, streamline visitor interactions with ClickTest, create forms with Google Forms, understand customer wants with Google Custom Search, set up smoke tests with Fake Buttons, track web analytics with Google Analytics, watch visitor interactions with ClickTale, and poll customers with KISSinsights. The presentation also provides contact information for the company LaunchBit, which helps new entrepreneurs launch their ideas.
Seth Lieberman - Customer Development: Targeting the right verticalRamenCamp
This document provides tips for selecting a market and ensuring success. It recommends starting with defined, growing markets that have money and real problems. Rules include not forcing entry into a market and conducting customer interviews to understand problems, goals, and satisfaction. Tools like Salesforce, LinkedIn and Twitter can help with organization, information and social aspects. Measurement is also important for testing initial market hypotheses.
This document provides steps for early sales for a new product or startup:
1. The founder needs to sell their own product as nobody knows it better. Early sales provide validation, market fit, pricing information and revenue.
2. Set up tools like Salesforce, Google Apps, and Grasshopper to track customers and sales. Build credibility on your website by featuring your team and validation.
3. Seed the market by building an email list during pre-availability and using a beta program to generate buzz. Offer free or discounted early access.
4. Exhibit at events to network, refine your pitch with practice, and set up meetings. Do research beforehand to engage effectively.
5
This document discusses branding, marketing, and public relations. It emphasizes that branding comes from both what you say as well as what you do, and is influenced by what you believe and how you are perceived. Marketing involves determining your audience, message, and method of communication. Public relations helps with marketing efforts.
David Hauser - Entrepreneurs Can Change The WorldRamenCamp
The document discusses the importance of culture and core values for entrepreneurs. It notes that the entrepreneur has started 5+ ventures, has been in their current business for 8 years, and has 50 employees. The entrepreneur believes that culture is the building block of a great company and that core values, which are never changing guiding principles that transcend products or services, are more important than aspirations or rules. Authenticity is more important than selling and entrepreneurs stand out from the crowd by not joining it.
Patrick Campbell, CEO of Price Intelligently shares techniques and tactics for pricing your product as you start your business out. He includes a variety of methods you can use.
The document discusses presales engagement and how it is changing from traditional to more digital approaches. It provides examples of different ways presales consultants can engage prospects online, including through resource centers, customer communities, support centers, self-service demos, and videos. The key takeaways are that presales efforts are important for complex B2B sales, they affect the early stages of the buying process before sales involvement, digital engagement shortens sales cycles and reduces costs, presales should engage prospects across multiple channels, and content marketing and segmentation are foundational for presales.
Small business workshop to getting found online via content marketing. We discuss how changing consumer behavior online affects how small business owners/marketers market themselves; what content is, why it is important. The presentation outlines goal setting, content mission, and how to optimize the content to get found.
From there we explore the four steps to content marketing: Attract, engage, nurture, and measure/refine.
R&D today: Addressing and enhancing Research & Development’s effectivenessKenny Ong
ABF Research & Development 2009, Singapore
*Applying theory to practice
*Matching R&D to Business Strategy and Organization’s Goals
*Enhancing R&D efficiency by selecting a key component criteria
*Keeping R&D close to where strategic decisions are made
The document discusses how B2B marketing is changing and becoming more inbound focused. It notes that today's buyers will find companies on their own when they are ready to purchase. The buyer journey is non-linear and influenced early on by awareness building content. The challenges for companies are to have relevant content to be part of conversations with buyers and influence how buyers define their needs. Content marketing is presented as a solution, but companies need a content strategy and to repurpose existing materials from subject matter experts. Measurement of content effectiveness and distribution channels is also important. An example case study is provided of a company that successfully grew its audience and leads through a video-based content marketing experiment.
The document provides an overview of a marketing power workshop held on September 30, 2010 at St. Edward's University. It discusses various topics related to marketing including defining marketing, developing a marketing system, finding a core difference to communicate to customers, packaging a business, creating educational content, establishing lead generation strategies, harnessing social media and the internet, and living by a marketing calendar. The workshop also covered narrowing a business focus, product and service strategies, referral marketing, public relations, social media marketing, and marketing automation. Additional training sessions were announced on related topics like social media, referral marketing, and design.
How to put your biz on auto corey thomasInfusionsoft
The document provides an overview of a presentation by Corey Thomas and Travis Campbell about putting a business on autopilot using Infusionsoft. It introduces the presenters and their experience with Infusionsoft and online marketing. The presentation covers setting up acquisition and retention workflows in Infusionsoft, including capturing leads, educating leads, converting leads to customers, fulfilling expectations, advocating for repeat purchases, and maximizing customer lifetime value through automation.
Necessary Elements of Digital Marketing to Grow Your BusinessDigital Vidya
Care about how to leverage 'Necessary Elements of Digital Marketing to Grow Your Business'. You will find this deck presented by the industry expert Srihari Palangala, Director and Head of Marketing at EMC during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
How to Find, Influence & Convert More Prospects Into CustomersPARESH PATEL
This document provides tips on how to find, influence, and convert more prospects into customers. It discusses engaging prospects early before they are active buyers, understanding customers and objectives, publishing content to attract prospects, practicing customer-centric selling daily, and how sales and marketing should not be left solely to sales and marketing teams. The document also includes sections on prospect engagement funnels, calculating marketing needs, customer profiling, content planning, pipeline execution, and overcoming challenges in sales.
It covers the concept of customer development, product/market fit, and the phases of marketing for a startup. I gave this presentation on March 29, 2010 as the keynote presenter at DemoCamp Toronto.
Growth hacking - Talk at KTN Entrepreneurs Forum Sheffield on 26 May 2016Jamie Shuker
A quick-n-dirty 20 minute talk on Growth Hacking. After some debate the group arrived at the consensus that perhaps "marketing innovation" is a better term.
The document provides an overview of best practices for sales and marketing alignment. It discusses using a funnel/bowtie approach to prospect engagement with different channels at each stage. It also recommends calculating lead needs based on assumptions of conversion rates and costs. Additional best practices covered include developing customer profiles and personas, diagnostic selling, content strategy, trade show tactics, and ensuring sales and marketing are aligned with shared goals.
Learn how to apply the lean marketing techniques that are rapidly building the best emerging companies in the world. Learn how to apply Pirate Metrics, Growth Hacking and lead generation tactics to your startup or small business.
The document outlines 8 steps companies can take to engage candidates online without large investments. It discusses establishing metrics to measure brand success, understanding the target audience by interviewing top performers, developing a content plan, enlisting employees as brand ambassadors, optimizing the company careers page, utilizing free design tools, elevating the candidate experience, and providing a question and answer session. The speaker is Ed Nathanson, founder of Red Pill Talent, who has over 20 years of experience in talent acquisition, HR, and employer branding.
Sales Win Loss Analysis & Competitive Intelligence Tips Webinar With Andela a...Ben Holland
In this informative webinar about voice of customer (VoC) feedback strategies, Customer Experience experts Evan Klein and Andela's Akua Sencherey share their best practices and tips for Sales Win-Loss Analysis and Competitive Intelligence Market Research.
https://www.satrixsolutions.com
How to Ace Your Product Management Interview by League Senior PMProduct School
Main takeaways:
- How to succeed even without any prior Product experience
- Mastering phone interviews and drilling into specifics of your past role
- Structuring your take home interview and clearly articulating the Product problems & solutions
Robert Sherry : Digital Media Sales Fundamentals 2-27-18Robert Sherry
A Media Sales tutorial focused on influencer marketing, digital, and social media sales fundamental, yet relevant for all media salespeople and marketers.
10 Action Items to Become Successful in MarketingRandy Everett
Training deck presented to UCSD Undergraduate Marketing Association in 2013. The goal was to provide advice for students considering a marketing career. The format included an introduction, explanation of a marketing agency's role, examples from Anderson Direct Marketing at http://www.andersondm.com and my personal top 10 recommended action items to become successful in Marketing. The trivia questions were opportunities to win gift cards during the presentation and keep it interactive.
Should you turn that idea into a business? How do you turn that idea into a business?
This webinar walks you through day by day how to start your business or startup.
Similar to Joanne Lang - The 8 P's of Marketing (20)
Jonathan Kay - How to launch your product and build buzz for your businessRamenCamp
Jonathan Kay, Cofounder of mobile app marketplace, Apptopia, shares his learnings from building Apptopia including getting TechCrunch coverage *before* he launched a website.
This document provides guidance on starting a food-related startup business. It discusses validating business ideas, translating ideas into business and sales models, and targeting needs rather than wants. It emphasizes solving problems in large, established markets and finding scalable models, especially those leveraging technology. Customer interviews, team culture, and making timely decisions are also addressed. The overall message is to focus on feasibility and growth potential over competition.
Noah Kagan started AppSumo in 2011 as a way to promote and sell discounted digital products and services to entrepreneurs on a limited-time basis. It has grown significantly over the years from initially operating out of Kagan's one-bedroom apartment to now employing over 30 people and generating millions in annual revenue. AppSumo focuses on curating quality deals for entrepreneurs and small business owners while maintaining an informal culture that values learning and growth.
The document contains the agenda for a bootstrapping conference including sessions on building a company for less than the cost of ramen noodles, validating ideas and business models, bootstrapping sales, marketing, legal issues, customer development, and a fireside chat with the CEO of FitnessKeeper. Speakers include Noah Kagan, Seth Lieberman, Glenn Gaudet, Caroline Beaulieu, Nick Warren, Paul Sweeney, Hiten Shah, and Jason Jacobs.
This document provides a summary of common legal pitfalls for startups presented by Paul Sweeney, a corporate lawyer. It warns against waiting too long to form a business entity, failing to establish clear relationships among co-founders regarding control, equity, and succession, and casually distributing equity without proper documentation. It also notes the importance of protecting intellectual property, avoiding violations of agreements with former employers, and using reverse vesting for founders' shares.
David Hauser - Culture: Entrepreneurs Can Change the WorldRamenCamp
The document discusses the importance of culture and core values for building a great company as an entrepreneur. It notes that the entrepreneur has started 5+ ventures over 8 years in business, currently employs 50 people, and has served over 100,000 other entrepreneurs. The entrepreneur emphasizes that an organization's culture and core values that transcend products or services are most important, and that authenticity is more valuable than "selling".
Fan Bi - No Budget for PR? How we got half a million visitors with no marketi...RamenCamp
The document discusses strategies for gaining website traffic and press coverage with no marketing budget. It recommends focusing on launch traffic, researching influential publications and blogs, analyzing site analytics, regularly releasing new content, targeting niche publications, and leveraging influencers. The key is gaining early traction through launch traffic, then maintaining momentum by continuously optimizing efforts.
Chris Savage: Bootstrapping Sales: Getting those first customersRamenCamp
Chris Savage provides advice for bootstrapping sales at early stage startups. He recommends talking to potential customers to build real relationships, finding the right audience segment to target, and testing different pricing strategies. Savage also stresses the importance of focusing marketing efforts and targeting customers that understand the value of buying from startups.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Part 2 Deep Dive: Navigating the 2024 Slowdownjeffkluth1
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...my Pandit
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Training my puppy and implementation in this story
Joanne Lang - The 8 P's of Marketing
1. Bring Your Product to Market
Bootstrapped Style
…and keep it there
presented by
Joanne Lang – AboutOne Founder & CEO
2.
3. About Me – Bootstrapped First
- Forbes Top 10 Women Entrepreneurs to Watch
- Raised $3M+ in Seed & Series A
- Dell Founders Club Entrepreneur & Microsoft One Company
- Selected as a START 2012 & 2013 company (top 100 in the world)
- Start Up Nation Winner, AWE Fellowship Winner
- Philly Founded Company
- Published: The Wall Street Journal & The Huffington Post
4. Enters household records for you
Provides intelligent reports, alerts, and
private sharing of video, photos and
paperwork
Provides structure
Educates and motivates
Award-Winning Family Organization App
Currently Managing > 1.8M records
5. ① Product
② Pricing
③ Place
④ Promotion
⑤ Physical Proof
⑥ Process
⑦ People
⑧ Post-Launch Customer Interaction
My 8 P’s of Product Marketing
TIP: TEAM
COMPOSITION
6. Research…Research…Research
• Include question ‘why not?’
• Competitive analysis ($$$)
Build iteratively (MVP - alpha & beta)
Customer Advisory Boards
Control rate of market release
Measure…Measure…Measure
• Every iteration
7. Learn From My Mistakes
If you have developers you need a
product/program manager.
Do not let the dev team tell product
marketing they are wrong…user
experience is critical.
Estimate launch dates…x6(months!)
8. Pricing model validation
• Pricing Page A/B Testing
• Surveys
Cash is King
• Factor discounts into pricing
model to ensure profitability.
9. Learn From My Mistakes
Credit card processing experience is
critical.
FirstData, Authorize.net, Chargify
PayPal native
PCI Compliance
Check credit card processing FEES!
10. Know your customers / channels
A/B test messaging by buying persona
Partner Strategy
Customer Strategy
TIP: KNOW YOUR CUSTOMER
12. Learn From My Mistakes
Where do customers buy?
• Responsive website
• Mobile friendly emails
13. Prioritize marketing plan
PR
• Press email outreach & road trip
• eReleases & other discount services
• Present at events
• Blog & guest blogs
Organic
• SEO
• Landing page tests to determine triggers
Partners
TIP: KNOW WHERE YOUR CUSTOMERS ARE
14. Learn From My Mistakes
Responsive design
Marketing launch plan x6 & delay
Double opt-in from day 1
PR generates buzz, not signups
Comeback Moms instead of PR firm
No need to give things away
Your blog - be prepared
One Pager (see example)
15.
16.
17. Support forum
• Voting for features
• Video demos
Website Evidence
• Referrals – by channel
• Peer case studies
• A/B testing of messaging
TIP: PEER REFERENCES
18. Learn From My Mistakes
Set early adopters’ expectations
about how much time it will take /
competing priorities
19. Customer support process
• 7 days/week
• Run by peers
Customer support system
• Zendesk & Olark
Point of contact for beta customers
Partner Sales – consistent branding /
certification
• NAPO
TIP: GOOD SERVICE IS CRITICAL
20. Web to ‘Help’ in your application
Response times of your apps
Message, Live Chat, phone, emails
from the beginning
Timing of BETA customers, too early
leads to attrition
Learn From My Mistakes
21. Closed loop feedback
Proof that you listen
TIP: CONTINUAL VALIDATION