Peggy Jones McCollum has coordinated the annual 'Rally at the River' charity event for St. Jude's Children's Research Hospital since its inception, inspired by the support her family received during her son's medical crisis. The 15th annual event was hugely successful, raising over $21,000, contributing to a total of over $200,000 raised since the event began. Peggy expressed gratitude for the community support and aims to raise $50,000 next year.