Raj Lal, Regional Manager, totaljobs Understanding ‘What Top Talent Wants’
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Raj Lal, Regional Manager, totaljobs Understanding ‘What Top Talent Wants’
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Raj Lal, Regional Manager, totaljobs Understanding ‘What Top Talent Wants’
- 1. Understanding ‘What Top Talent Wants’ Raj Lal Sales Manager totaljobs
- 2. The market place UK is suffering skills shortageBrexit – UK economy remains strong and buoyant Recruiters state still a constant need to recruit
- 3. What do jobseekers value the most? Seismic shift in job searching via mobile device Advertise salaryHow job seekers search and apply has dramatically changed the recruitment process Location/details of the role/expectations Career development opportunities Flexible benefits
- 4. Recruiting top talent (before the competition) Consider where your job advertisement is placed Easy contact and quick response rate Provide feedback Clarity on the application process in the job advertisement Fast, straightforward application and interview process
- 5. What can recruiters do to meet the challenge? Improve candidate fit • Make sure all important factors that attract candidates are clearly communicated Showcase your employer brand • Use imagery – build a recognized and trusted brand Match candidate expectations Make a good first impression – invest in your onboarding programme
- 6. Where are employers missing an opportunity? Boosting employee motivation and retention • Offer career development opportunities • Clear objectives and expectations ‘Boomerangs’ are welcome to return
- 7. How to attract and retain top talent Use your brand as an attraction tool Tell candidates what they want to know Be clear about the application and interview process Consider exactly what you are looking for Ensure an agile interview process Showcase your benefits Positive Career Development and Retention Meaningful On-Boarding and Induction ?
- 8. Download our ‘Understanding Talent’ series You can download the 4 part series here: http://recruiters.totaljobs.com/page/understanding-talent Any questions?
Editor's Notes
- Hi, I’m Raj Lal, Sales Manager at Totaljobs and have worked in recruitment for 15 years. I would like to start with thanking you for still being here when it’s the last session, but I guess you’re waiting for lunch! I hope I will will provide you with a valuable insight into ‘What Top Talent Wants’… We have undertaken extensive research from over 3,000 UK jobseekers and 100 employers to better understand how jobseekers want to be approached, recruited and hired. Why? Because 75% of UK employers told us that they are struggling to hire the best talent. Now I understand you might already be doing a lot of this, by being here you’re probably exponents of best practise but if you can get one nugget…. The next 10 mins will be the key findings of this research –
- The Market Place The latest ONS figures has the unemployment rate is a very low of 4.6% - (Jan-Mar2017 according to ONS data While unemployment is low we have a backdrop of real uncertainty due to Brexit, although the UK still experienced steady growth in both Q4 & Q1. 56% of employers said a lack of skilled candidates had been a challenge to attracting top talent. The more employers and recruiters understand the needs and habits of jobseekers, the more able they are to adapt their recruitment approach to suit them and boost attraction and retention accordingly.
- What jobseekers value the most: 70% of jobseekers prefer to search for jobs on their smartphone – this is a seismic shift so it is essential that your jobs render perfectly across all devices and there is a seamless process e.g. Save jobs on mobile, to apply via desktop. The top 3 things that would attract a candidate to a job advert are: Detail on the role itself (71%) Salary Details (58%) Specific location (53%) – postcode searching, commuting time Working hours was next @ 44% Career development is also important to jobseekers with 38% stating that they would stayed with their employer if they had career development opportunities Flexible benefits are also important. With two thirds of respondents stating not all benefits appeal to them
- Recruiting Top Talent 57% of jobseekers surveyed said they preferred to use generalist recruitment websites (such as totaljobs, which also renders perfectly across all devices – that’s the 2 second sales pitch done!!!) Followed by recruitment agencies @ 45% And professional networking sites @24% An employers own website was further down @ 15% 77% of respondents expect feedback on their performance following on interview, whether successful or not 27% of jobseekers said they’d expect the process to take no longer than 2 weeks from applying to interview 43% of jobseekers expect no more than 2 interviews
- Tips on what recruiters can do to meet the challenge Improve candidate fit Make sure all important factors that attract candidates are clearly communicated as this will save time and attract a better candidate Showcase employer brand Use imagery, video, real-life stories, promote culture, what do you stand for Match Candidate expectations A streamlined process could net you talent sooner and most importantly ahead of the competition Make a good first impression Invest in on-boarding – intrinsically linked to retention.
- Where employers are missing an opportunity Boost employer motivation & retention Keep employees engaged and enthused, illustrate career paths Provide clarity on where they are and what’s required for the next level Set clear expectations and manage on both sides Weekly/monthly/quarterly catch ups to ensure no surprises! Boomerangs are welcome to return – the grass isn’t always greener
- How to attract & retain top talent Use employer brand to attract and retain Provide prospective employees an understanding of your culture Be clear about the application and interview process Clear and detailed info on the role, the salary, location, benefits Have an agile interview process If they’re good enough perhaps employ them after 1 interview Interview no more than 4 candidates and be sure to give feedback (brand reputation) Employers who insist on a drawn-out interview process will miss out to more agile competitors. Showcase your benefits Offer a wide range of flexible benefits – all candidates are different and are at different stages in their life. Top 3 are: Annual Bonus 42%, Pension 36%, flexible working, 32% Others were Learning and dvlpmt, private healthcare, money for training, extra holiday, car allowance…the final one was unlimited holiday allowance! Positive career development and retention 38% said they would have stayed with their employer if they had career development opportunities. Offer them a structured career path incorporating talent reviews. Meaningful onboarding and induction Invest in this and deliver on promises made in interview process
- Well, thank you for taking the time to listen. What I’ve shown you is just an overview of What Top Talent wants, as that’s what we want to recruit into our business. Personally, I don’t think the fundamental basics of recruitment have changed too significantly , what is clear is that the time to hire is becoming increasing compressed. A faster more responsive process will go a long way to making sure you don’t miss out on in-demand talent who may be seeing other great companies as well as yours. Clearly putting yourself in the jobseekers shoes will help you really understand. Any questions? Download our ‘Understanding Talent’ series at…..