A bad ranking occurs when a site has a low position in search engine results and does not appear on the first page. Reasons for a bad ranking include having too many outgoing links, duplicate content on the same site, infrequent updates, spammy links and content, selling PageRank, excessive use of Flash, errors in source code, competitors, multiple sites and domains, and too many links. Keywords should not be written in all caps, use excessive punctuation, be repeated too many times, have spaces between words, or have numbers added. Sites can be blacklisted for using invisible text, keyword stuffing comments, excessive meta keywords, high keyword density, or copying content without permission.

1. Maxime Guyot Licence ATII

2. What a site with a bad ranking?
 It is the site which has a bad position in the
classification in Google
 He is not in the first page

3. What are the reasons of a bad
ranking?
 The outgoing links
 Some link on the same site
 Update
 The satellite pages

4. What are the reasons of a bad
ranking?
 The light spam
 The sending of spam
 The sale of Page Rank
 Animation Flash

5. What are the reasons of a bad
ranking?
 Erroneous source code
 The competitors
 The multiple sites
 The multiple domains
 The excessive links

6. Keywords toxin
 Write only in CAPITAL LETTER
 Use excessively certain punctuation marks!!! ????? !!!!!!!
 Repeat several times the same word in the object of the message
 Interrupt the words with points: “H.e.l.l.o“
 Put too much space between the words: " Hello world!!!!! "
 Insert a number at the beginning or at the end of subject: "30€"

7. Be banished by search engines
 Blacklist: it is the list from all the deceitful sites which
are excluded by the results of Google.
 Invisible text: The webmasters write simply their text
of the same color as make it.
 Comment: To increase the presence of keyword
without these is visible Internet users webmasters
write HTML comments containing the keywords.

8. Be banished by search engines
 Mark out meta and alt: It is from now on very
disadvised to register too many keywords (hundred) in
your beacons meta, such as the beacon(tag) keywords
meta or the beacon(tag) meta description. Also, when
you put an image to avoid registering hundred of
keywords in the beacon(tag) alt = "keywords".

9. Be banished by search engines
 Occurrence of the keywords: to Avoid having a
occurrence of keywords upper to 10 % or 15 % on your
web pages. Example: if you write 10 times the word
"computer" on a text of 100 words, then you will have a
10 % occurrence.

10. Be banished by search engines
 Stolen from the contents: if to copy you to stick a
contents the author of which you are not, you can not
only being BlackLister, but you also risk troubles with
the justice.