Raise More Money from Your Business Community

Linda Lysakowski.com: Dedicated to inspiring philanthropy and creativity

If so, can we resurrect it?

o Corporate giving, not including sponsorships,
accounted for just over 6% of all giving in the US
o This amounted to over $18 billion in 2012
o Corporate giving has remained relatively stable
since 1967

It’s not always the banks (and the big corporations) that are where they money is!

o Fortune 100 companies gave 10% of their gross
revenue, all companies gave 13% of their gross
revenue
o Fortune 100 companies gave $559 per employee,
all companies gave $650 per employee

o Cash gifts/grants
o In-kind donations
o Employee Volunteerism/Giving
o Collaborations/partnerships
o Sponsorships

o Direct Mail?
o Corporate/Foundation Relations Office?
o Sponsorship of/Attending Special Events?
o Gifts in Kind?

o Business Advisory Council
o Cultivation Strategies
o Business/Corporate Appeal

Ask for money, and you’ll get advice; ask for advice
and you’ll get money!

Do you want advice, or more?
Finding and involving corporate leaders

1: The “rubber chicken circuit”

2: Knowing your case and being able to present it
to the business community

3: Working with the business community

o The Bottom Line
o Efficiency
o Impact on Community
o Partnership Opportunities
o Recognition

o Assess your current assets.
o What do you need?
o Who do you need to involve?
o Where will you find these leaders?

o Tours
o Individual Meetings
o Involvement with your Organization

o Breakfast Meetings/Lunches/Cocktail Parties
o The Host
o The Invitees
o The Agenda

o Hosting Cultivation Events/Activities
o Opening Doors
o Serving on the Development Committee

Every board member has a sphere of influence!

o Volunteers
o Structure
o The Case
o Choosing the Right Prospects
o Training
o Reporting

Chair Vice Chair
Team
Leader
Team
Member
Team
Member
Team
Member
Team
Member
Team
Member
Team
Leader
Team
Leader
Team
Leader
Team
Leader

o Identify Prospects
o Set Goals
o Develop the Case
o Recruit the Chairs
o Build the Teams
o Train Volunteers
o Report Meetings
o Provide Recognition/Incentives
o Assess Results

When volunteers take ownership of the organization,
they, in a sense, become Evangelists/Cheerleaders for
your cause.

o List 3 steps you will take to “step up” your
business approach.
o List 3 companies you want to involve with your
organization.
o List three key volunteers you need to involve.
o What is the one thing you will do tomorrow to
get started?

15% discount on my books: Raise More Money from Your
Business Community—and Raise More Money from Your
Business Community—The Workbook
Use discount code: linda2014books at
CharityChannel.com or LindaLysakowski.com

Raise More Money from Your Business Community

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