Monetizing VoLTE, RCS and VideoIMS MRF and Conferencing SolutionsIMS World ForumApril 23, 2013Al BalascoSr. Director – Pro...
2Radisys Corporation ConfidentialRevenues not keeping pacewith Traffic Growth Traffic Doubling every 12 months  Revenues...
IMS MRF Case Study: MavenirVoLTE, RCS, and Video VASMavenir mOne® Platform• IMS architecture for 4G/LTE services.• Selecte...
Video Services Opportunity• Ease of use• Telepresence -immersiveexperience• Community /network /intradomainbased –voice/vi...
MRF Use Cases beyond VoLTE Some VoLTE pt-to-pt calls using same codecmay not need MRF But most VoLTE and RCS services ne...
Increasing $$ ARPUVideo ConferencingVideo AdvertisingVideo StreamingVideo RBTVideomailIVVRVideo VASIMS MRF supports“Videoi...
Radisys is a leader inVoIP audio conferencing solutions Audio conferencing islargest revenuecontributor forConferencing S...
Integrated Conferencing SolutionIMS architecture using SIPware + MRFIP WANCorporateIP VPNWireline BroadbandDSL, CableEnter...
Growth in Video Conferencing Desktop videoconferencing togrow 6X Mobile videoconferencing willgrow faster. What is the ...
Integrated UC Video Services &Video Interoperability GWsOTT and CloudCommunications(Google, Amazon …)Carrier IMS NetworkAT...
Scalability for the Telecom CloudSingle Server250-500SimultaneousCallsMulti-Server25,000-50,000+Simultaneous CallsFully di...
12Radisys Corporation ConfidentialSummary IMS is key to generate revenuesbeyond LTE data plans• VoLTE, RCS, Video VAS• Me...
13Radisys Corporation ConfidentialThank You!Radisys SIPwareEventConferencingReservationlessConferencingMPX-12000Broadband ...
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Monetizing VoLTE, RCS and Video; IMS MRF and Conferencing Solutions

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Presentation given by Al Balasco, Radisys Sr. Director of Product Management at IMS World Summit on April 23:
Title: Monetizing VoLTE and RCS
• Global trends in LTE, VoLTE, RCS, and other services.
• Strategies to grow revenues beyond data plans
• IMS service delivery architectures for generating revenues from VoLTE and RCS

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Monetizing VoLTE, RCS and Video; IMS MRF and Conferencing Solutions

  1. 1. Monetizing VoLTE, RCS and VideoIMS MRF and Conferencing SolutionsIMS World ForumApril 23, 2013Al BalascoSr. Director – Product Managemental.balasco@radisys.com
  2. 2. 2Radisys Corporation ConfidentialRevenues not keeping pacewith Traffic Growth Traffic Doubling every 12 months  Revenues not keeping pace withTraffic GrowthSource: Heavy ReadingRevenuesTrafficRevenues &Traffic GapWideningRevenue vs. Traffic GrowthVoice EraData Era• Improve Revenues by offering VoLTE, RCS, and Video VAS• VoLTE, RCS, and Video VAS require an IMS• IMS media processing delivered byMedia Resource Function (MRF)
  3. 3. IMS MRF Case Study: MavenirVoLTE, RCS, and Video VASMavenir mOne® Platform• IMS architecture for 4G/LTE services.• Selected and exclusively usingRadisys MRFBenefits to Mavenir• Comprehensive MRF feature setfor VoLTE, RCS, and video• Allows Mavenir to focus onmigration path from 3G,IMS applications, andrapid LTE operator rollouts.With 7+ more Mavenir/RadisysLTE trials also underway…World’s first VoLTE deploymentPowered by Mavenir mOne, enabled by Radisys MRF
  4. 4. Video Services Opportunity• Ease of use• Telepresence -immersiveexperience• Community /network /intradomainbased –voice/video/ IM“islands”• Acceptance ofnew UIs in massconsumerdomain• Managed networkservices for QOS• Initial interworkingand standards bodies• New delivery models– cloud, hosted• First cost-effectivebusiness solutions• Limited intradomainsupport• Consumerization ofIT• SIP trunking• Ubiquitous B2B B2C social net connectivity• Web/mobile communications clients(WebRTC)• Low cost services mass adoption w/ QOS• Cloud enabled deployments• Fat pipes: LTE rollouts and enterprise SIPtrunkingBuildDeployScale up and cost reductions2012Carriers, MNOs, andOver-the-Top / cloudSPs planning /readying videoservicesMoving outof EarlyAdopterphase
  5. 5. MRF Use Cases beyond VoLTE Some VoLTE pt-to-pt calls using same codecmay not need MRF But most VoLTE and RCS services need MRF• Basic Network Services– Network Announcements, Collecting Digits– IP-to-IP transcoding(e.g. AMR-WB <-> AMR-NB, H.264 <-> VP8 for WebRTC)• Revenue-Generating VAS services– Video Services with RCS– Video Adverts and Ring-Back Tones– Messaging (record and playback)– Multimedia Conferencing– And many more….Source:Seeing through the Cloud.A survey of mobile operators’ views on the evolution of the mobile core.,Monica Paolini, Senza Fili Consutling, Feb 2013
  6. 6. Increasing $$ ARPUVideo ConferencingVideo AdvertisingVideo StreamingVideo RBTVideomailIVVRVideo VASIMS MRF supports“Videoization” of Mobile VASto Generate New Revenues“Videoization” of Mobile VASAudio ConferencingAudio AdvertisingAudio StreamingAudio RBTVoicemailIVRMPX-12000Audio VAS
  7. 7. Radisys is a leader inVoIP audio conferencing solutions Audio conferencing islargest revenuecontributor forConferencing ServiceProviders (CSPs) Minutes of Usecontinues to grow. Radisys is a leadingsupplier of IMS MRFand conferencingapplication serversfor this market.CSPs who have deployed Radisys MRFfor VoIP audio conferencing services
  8. 8. Integrated Conferencing SolutionIMS architecture using SIPware + MRFIP WANCorporateIP VPNWireline BroadbandDSL, CableEnterpriseUCApplicationServer (AS)MediaResourceFunction (MRF)RadisysSIPwareAudio ConferencingApplication ServerIMS Services CoreMobileBroadband4G/LTE, WiFi,HSPAAudio2G CellGatewayPSTNPhonePSTN, 2G MobileLegacyCircuit AccessVoIPPhoneIP AccessIP VPNVoIPClientVoIPClientUCAudioClientVoIPClientRadisys MRFAudio Mixing with VQESIPSIP +MSMLAudio RTPCSPs usingRadisys SIPwarewith MRFLevel 3 GNET
  9. 9. Growth in Video Conferencing Desktop videoconferencing togrow 6X Mobile videoconferencing willgrow faster. What is the bestway to deliverbusiness videoconferencing todesktop andmobile users?
  10. 10. Integrated UC Video Services &Video Interoperability GWsOTT and CloudCommunications(Google, Amazon …)Carrier IMS NetworkAT&T, VZ, BT, …CSCFSIP (IMS)RTP/RTCPSIP LTEEndpointMRFLTE - EPC / RANMicrosoftLync UCEnterpriseTelepresenceMedia GWInterconnectHD RoomVideoMicrosoftLync ClientsCloud Media- Hosted- Private- PublicIBM LotusSametime UCIntegratedMultimediaTIPProtocolIPVideoGWIPVideoGWIPVideoGWLync-IMSGWMS LyncProtocolsIntegratedVideo MRF
  11. 11. Scalability for the Telecom CloudSingle Server250-500SimultaneousCallsMulti-Server25,000-50,000+Simultaneous CallsFully distributedfault-resilient architecture“Single box”solution1RU LinuxIntel ServerLocationALocationBRadisysMPX-12000Broadband MRFVoIP and VideoConference MixingRadisys SIPwareEvent orReservationlessConferencingRadisysSoftware MRFVoIP and VideoConferenceMixingRadisysSIPwareEvent orReservationlessConferencingVirtualized Blade Serverin Telecom CloudIntel Bladesin ATCAchassisorIntelBladeServerRadisysSoftware MRFVoIP and VideoConferenceMixingRadisysSIPwareEvent orReservationlessConferencingSingle-Server10,000s of calls
  12. 12. 12Radisys Corporation ConfidentialSummary IMS is key to generate revenuesbeyond LTE data plans• VoLTE, RCS, Video VAS• Media processing done in IMS MRF Radisys is the leading supplier of MRF• VoLTE with Radisys MRF deployed atMetroPCS, with 7+ more VoLTE trials in progress Radisys also offers multimedia conferencing solutions• MRF supplier for 8 of top 10 conferencing service providers• Radisys SIPware with MRF offers turnkey conferencing solution Scalable Video and Virtualization - Ready for Telecom Cloud Radisys solutions deliver VoLTE, RCS, and Video revenues
  13. 13. 13Radisys Corporation ConfidentialThank You!Radisys SIPwareEventConferencingReservationlessConferencingMPX-12000Broadband IMS MRFSoftware MRFfor Telecom Cloud

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