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4. When sensex was 21K, ad spend on radio was 5%,
When sensex was at 8K, it was 25%
Powerful pillar of media and a cost
effective solution to advertisers
26. Phase 1
March 2000 : Govt invites Private sector into FM radio…
Initial plan : 108 FM radio frequencies across 40 Tier I & Tier II cities…
101 bids received but only 21 stations operational.
High license fee, yearly escalations of 15% hampers FM growth
27. Phase 2
November 2005: Announcement of Phase II
Part 1: Frequencies offered in Phase I and not operational
Part 2: Frequencies in new towns already not covered
Initial plan: 337 channels, under 5 categories, based on city
population
245 channels issued; 136 channels operational
Fee Structure better than phase I
Only one channel per city
No news or current affairs
28. Phase 3
Expected to add 780 Radio Channels in 275 more cities
TRAI recommends that FM stations be allowed to:
Air News and current affairs
Have multiple licenses in a city
Change of broadcasting license unit from city to district.
Licenses in Tier III and Tier IV cities
