Radio stations under the BBC name use similar logos with bright colors and circles to visually connect them and imply they are from the same family. While the logos are quite similar, each station also has distinguishing features like BBC Radio 1 Xtra being related to BBC Radio 1. This shows they are both part of the same brand and family. The variety of stations appeals to different target audiences, with options for news, pop, rock or catching up on favorite songs, ensuring there is a BBC radio for many listener preferences.

1. Radio Stations
All the radio stations all use a bright bold colour as part of their logos. This
may attract people as visually it looks pleasing also it may imply a certain radio
stations target audience . All the radio stations are quite similar as they are
informing their audience that they are from the same family, and have similar
identities as they are all under the BBC name. The circle is also a key feature
as they all have one, whether it’s a filled or outlined circle.
What makes each one different is that you may have BBC Radio 1, but then
you have BBC Radio 1 xtra. Which still embodies the same design concept as
BBC radio 1. This shows that they are related in some a way also representing
them as the same brand, and also as being from the same family.
These radio stations appeal to BBC target audience as there is a wide range of
radio stations, which support different things whether its news, pop or rock. It
appeals to an audience as if you have missed one of your favorite songs due
to your early morning commute, you can catch up and go to BBc 1 xtra for
example.