SlideShare a Scribd company logo
The first link up is that all the 
logos include a circle as a part 
of their logo. 
Another link up can be on how 
they include the BBC Radio 
logo beside the graphics. 
Although these logos are shown to be 
linked. There are a few differences 
between them and the reasons on why the 
test (i.e. Numbers text is different) 
Other differences could include the 
colouring the logos used. 
BBC Radio 1 – This logo appears to be basic than 
the others which follow it. Although the “1” can 
identify that this radio station is about broadcasting 
popular music genres towards the audience. Which 
would preferably be aimed towards teens-adults 
(aged 13-24) 
BBC Radio 2 – This logo is shown to be much similar 
to the BBC Radio 1 logo. Except for the coloring. The 
idea of the 2 can act as an alternative station for 
mature adults. 
BBC Radio 3 – This logo shows it’s number 
(3) in a more sophisticated font. Which 
shows that the station would broadcast 
classical music; which would be much at 
interest towards an older target 
audience. 
BBC Radio 4 – The logo for this station 
includes an apostrophe inside the “4”, 
which shows that this station is 
broadcasting any debates, speeches or 
conferences. This would be primarily 
targeted to any older audience. 
BBC Radio 5 Live – This station’s logo includes “live” as 
part of the logo and the stations name. this can be to 
indicate that it broadcasts any live news, sports or any 
events. This would be aimed towards an adult 
audience 
BBC Radio 6 – This logo is much more unique from the 
others; this logo includes “music” in it’s name which 
can show that unlike the 2 previous stations; it’s gone 
back to focus primarily on music.
Bbc analysis

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Bbc analysis

  • 1. The first link up is that all the logos include a circle as a part of their logo. Another link up can be on how they include the BBC Radio logo beside the graphics. Although these logos are shown to be linked. There are a few differences between them and the reasons on why the test (i.e. Numbers text is different) Other differences could include the colouring the logos used. BBC Radio 1 – This logo appears to be basic than the others which follow it. Although the “1” can identify that this radio station is about broadcasting popular music genres towards the audience. Which would preferably be aimed towards teens-adults (aged 13-24) BBC Radio 2 – This logo is shown to be much similar to the BBC Radio 1 logo. Except for the coloring. The idea of the 2 can act as an alternative station for mature adults. BBC Radio 3 – This logo shows it’s number (3) in a more sophisticated font. Which shows that the station would broadcast classical music; which would be much at interest towards an older target audience. BBC Radio 4 – The logo for this station includes an apostrophe inside the “4”, which shows that this station is broadcasting any debates, speeches or conferences. This would be primarily targeted to any older audience. BBC Radio 5 Live – This station’s logo includes “live” as part of the logo and the stations name. this can be to indicate that it broadcasts any live news, sports or any events. This would be aimed towards an adult audience BBC Radio 6 – This logo is much more unique from the others; this logo includes “music” in it’s name which can show that unlike the 2 previous stations; it’s gone back to focus primarily on music.