In a world where social networking is all the rage, where does radio fit in? How can broadcasters help manufacturers develop new products, and help listeners discover new programmes, new music and new stations?

1. Radio for the
Facebook
generation
In a world where social networking is all the
rage, where does radio fit in? How can
broadcasters help manufacturers develop new
products, and help listeners discover new
programmes, new music and new stations?
Includes a practical demonstration using cutting-
edge technology; and everything you need so
you can take this idea and use it for yourself.
Tristan Ferne
BBC Audio & Music
Interactive

2. Who?
BBC Audio & Music Interactive
http://www.bbc.co.uk/radio/
http://www.bbc.co.uk/music/

3. Three things
Generation C
Radio Pop - social radio
Olinda - a new radio

4. Generation C
Content
Creativity
Control
Communities
Co-creative
Connected
http://www.flickr.com/photos/richard_am/116775447/

5. Communities
http://www.flickr.com/photos/imagezen/35413095/

6. Co-creative
http://www.flickr.com/photos/chrisphin/149804127/

7. Connectedness
http://www.flickr.com/photos/declanjewell/1832798806/

8. Some young
people
Play video...

9. Actual radio for
Facebook
http://www.facebook.com/apps/application.php?id=2357049935

10. radio
Social networking for
POP
radio

11. radio
Why?
POP
Radio is very solitary, we don’t
often sit as a family like we used to

12. radio
Why?
POP
We want to show a sense of
liveness and community, which is
really important to radio, on the
web

13. radio POP
Creation and Communities
1
10
100

14. radio POP
Creation and Communities
Create
Tag
Rate
Like
Listen

15. radio POP
Creation and Communities
Like
Listen

16. radio
Lean back
POP
http://www.flickr.com/photos/karamanis/1767484748/

17. radio
Lean forward
POP
http://www.flickr.com/photos/baboon/35353733/

18. radio
Supermarkets
POP
http://www.flickr.com/photos/54177448@N00/840521675/

19. radio
Loyalty cards
POP
http://www.flickr.com/photos/jvk/4520242/

20. radio
What do we get?
POP
Ownership
Diary
Personal
Community
Visualisation

21. radio POP

22. radio
Home page
POP

23. radio POP

24. radio
Your data
POP

25. radio POP
...then add some friends

26. radio POP
...and everyone else

27. radio
Ways to listen
POP

28. radio
Getting it out there
POP

29. radio
Getting it out there
POP

30. radio
Getting it out there
POP
RSS feeds
Widgets
An API

31. radio
How it works
POP
API API
Radio Player Radio Player
Facebook Radio Pop
radio POP
player pages
Listen
Widget
Widget
Facebook
mini-feed

32. radio
radio POP
POP
“So if you want to tap into your
amigos, let your pulse spread
the good vibrations, and feel the
buzz from the crowd - register
for Radio Pop. The radio service
of tomorrow, today!”

33. Olinda - a new radio
Page 9 of 15

34. Physical prototyping
Page 9 of 15

35. Why?
Page 9 of 15
Think differently
Stimulate the DAB market
People like radios

36. Build a future radio
Page 9 of 15
We commissioned Schulze & Webb
to build a real, working, physical
prototype of a future radio

37. Features
Page 9 of 15
Form and interface
Modularity
Social
Licensing

38. Form and interface
Page 9 of 15
Adaptable behaviour
Two screens

39. Page 9 of 15

40. Form development
Page 9 of 15
Shelf-demonstrable
It’s a radio

41. radio POP

42. radio POP

43. radio POP

44. radio POP

45. radio POP

46. Modularity
Page 9 of 15
Connectedness
Hardware API

47. What modules?
Page 9 of 15

48. The wireless
Page 9 of 15
Wireless module
Social networking on your radio

49. Page 9 of 15

50. Page 9 of 15

51. Page 9 of 15

52. Page 9 of 15

53. Page 9 of 15

54. Page 9 of 15

55. Page 9 of 15

56. Page 9 of 15

57. “Open-source” hardware
Page 9 of 15
An attribution licence
Anyone can use the ideas and
design
All we require is attribution

58. Building it
Page 9 of 15

59. Olinda - a new radio
Page 9 of 15

60. Look! They join up!
Olinda + Radio Pop
=
Radio for the Facebook
generation?
http://www.flickr.com/photos/mscolly/145052885/

61. Olinda + Radio Pop
API API
Radio Player Radio Player
Facebook player Radio Pop pages
S&W
retune, listeners (and “hearers”) are unlikely to mix their programming.
Building a minimal social network into the device opens up discovery once
more, and goes some way to solving a yet older problem: A radio ‘audience’
is not an audience in the sense of a theatre or music audience because they
cannot influence one another or the performers. They do not act as a group.
By introducing small social groups who may guide one another’s listening, we
point at the re-introduction of small audiences (in the traditional sense) as
the logical next step.
radio
Listen widget Widget
POP
S&W
retune, listeners (and “hearers”) are unlikely to mix their programming.
Building a minimal social network into the device opens up discovery once
more, and goes some way to solving a yet older problem: A radio ‘audience’
is not an audience in the sense of a theatre or music audience because they
cannot influence one another or the performers. They do not act as a group.
By introducing small social groups who may guide one another’s listening, we
point at the re-introduction of small audiences (in the traditional sense) as
the logical next step.
Facebook
Olinda
Olinda
Page 9 of 15
Page 9 of 15

62. Next?
Talk about it
Work together...
A working Olinda radio

63. Appendix
http://www.bbc.co.uk/blogs/radiolabs
tristan.ferne@bbc.co.uk
Olinda images courtesy of Schulze &
Webb