The document discusses how various media technologies were used at different stages of planning, constructing, and evaluating a film project. Technologies used included Google, YouTube, Microsoft Word, iMac, Final Cut Pro, iMovie, cameras, SlideShare, and Survey Monkey. Feedback was gathered from audiences using mobile phones. Logic Pro 8 and a Power Mac were used for music production. The feedback helped determine what type of film would interest the target audience the most. While the rubix cube concept resonated well, more development of the main character and storyline would have improved the film. The film, poster, and radio trailer were effective at catching audience attention through their openings. The film challenged conventions of time and equilibrium to make it stand
'We are the Uninvited': Occupation, Activism, and the Canadian MediaCarolyn Guertin
Abstract
The Canadian media, especially independent media, has played a pivotal role in counterculture insurgency in the last few years. Adbusters, the Canadian magazine, created the hashtag #occupywallstreet in 2011 and called on its network to implement the “Shift in Revolutionary Tactics” that had been seen in Spain with the Indignados and #15M Movement and in Egypt with the Arabian Spring. The call went viral after it was taken up as a cause by Anonymous and other protest groups. The origin of the revolution and the spirit that fired it, of course, was not from the Middle East or from Spain, but from Mexico, from the Zapatistas. The Zapatistas, who initially rose up to protest NAFTA, “envisioned an international activist communications network as an alternative to a corporate-dominated media landscape” (Stringer 5981). The philosophy and practice of Zapatismo has been tremendously admired, imitated and influential in Canada, the United States and elsewhere.
“[T]ransnational Zapatismo has generated new political imaginations and political subjectivities,” and a narrative framework for “radical expressions of political possibility” (Khasnabish 697). These narrative frameworks operate through the use and subversion of memes, easily reproduced ideas that seed the imagination. Memes are an analytical tool and a change agent for creating new narratives as alternative grassroots models come to the fore. The sincerest form of flattery in memetics is imitation and that is what the Zapatista “movement of movements” has generated. It has birthed the self-replication of occupation narratives, “collectives of collectives” (Stringer) and protests all over the world. The #occupy movement invites people to intervene through direct action as a means of telling their own stories. These new locally-situated, global networks are collaborative and leaderless, and put forward indigenous strategies to achieve their ends via media, as with the “Idle No More” movement and “Blue Dot” meme that have recently emerged out of Canada. Focusing on the protest campaigns originating in Canada and Mexico, I will explore how “The Uninvited” are using digital media to tell stories that seek to enable radical change.
From Goya To Google: Traditional Design Principles at Work On The WebCorey Greeneltch
... Or, "Everything I needed to know about Web Design I learned in Art History Class". Corey will show how traditional art utilizes foundational design principles and discuss how we use these ancient techniques for success on the web.
12. What have you learnt from your audiences feedback? This survey was conducted to show which type of conventions would be most suited for out audience. This was taken to help us find out what type of conventions our audience like, and also helped us with communication. Through this survey we find out what our audiences were interested in how to connect with them well. This helped with the decision we had to make in regards with the film. For example, at the planning stages we weren't too which type of film we should make, with the help of this survey we knew what our audience wanted to see and what interest them the most.
13. Audience Feed back From this review I found out that the concept of rubix cube associating with the a persons feeling worked very well and connected with the audience. However, if I had enough time I would go back to the story board and make the story line a bit more in depth with the main character. plus, if I had more time in regards with the film I would make the film more in depth. Make it a bit more physiological and make the scenes a bit more longer.
14. How effective is the combination of your main product and ancillary text? Our main product and ancillary text complimented each other very well, as the final draft were reviewed by a niche group of our targeted audience. The film, the poster and the radio trailer all have eye catching opening. For example, the film starts with a intense music to attract audiences attention. The trailer starts with intense music in order to attract audiences attention. We tried to make the trailer as dramatic and striking as possible. Also, we tried to make the poster as vivid as possible in order to catch the audiences attention. We used all the colour of the rubix cube in our poster, as a group we wanted to include the rubix cube so we decided to make that black and white in order for it to stand out.
15. In what ways does your media product use, develop or challenge forms and combinations of real media product? As a group we had decided that we were going to develop something which was different from what’s already out in the media world. We chose to do something complicated in order to challenge our ability as media student. The main conventions we challenged are the idea of time, we tried to play around the time without having to making it too confusing. In order to make it more challenging and different we decided to back in the past and come back to the present to make more effective and more complex. How ever since we didn't want to make too complex we added narration so it would communicate well with the audience but no giving away the story. We also went against Todorovs idea of equilibrium, my grouped tired to break this concept as much as possible in order to make our film stand out from other and also to make it more interesting. It challenges most of the films made in today. The first scene of the film is in fact the last scene this decision was taken for number of reasons, one of the reason was to make confuse the audience. We also tried to break the typical stereotype of blonds being as “bimbos” and the typical stereotype of teenagers being “rude and angry”. Our main actresses, Helen, breaks all the these stereotype. In fact Helen is a bright young lady who’s managed to achieve so much at such young age.