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Raddon Chart of the Day September 20, 2012
1.
Raddon Chart of
the Day September 20, 2012 Consumer Perceptions of Their Personal Situation in the Next Six Months in Comparison to Today 70% 60% 57%59%59% 55% 53% 53% 50% 40% 29% 30% 21% 20%20%20% 21% 20% 16% 15% 14%15%15% 10% 10% 0% Better Shape About the Same Worse Shape Spring '07 Spring '08 Spring '09 Spring '10 Spring '11 Spring '12 Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
2.
Raddon Chart of
the Day September 18, 2012 Top Five Reasons Why Consumers Have Closed a Checking Account in the Past 12 Months Fees on Account Changed 38% Minimum Balance Requirements Changed 24% Difficulty Resolving Problems with Account 22% Inst. Eliminated/Stopped Offering Free Checking 21% Poor Service 20% 0% 5% 10% 15% 20% 25% 30% 35% 40% Percent of Households That Closed a Checking Account in the Past 12 Months Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
3.
Raddon Chart of
the Day September 13, 2012 Consumer Households That Closed a Checking Account in the Past 12 Months 10% 9% 8% 5% 0% Fall '11 Spring '12 Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
4.
Raddon Chart of
the Day September 11, 2012 Consumers Preference For How Their Financial Institution Process the Checks That They Write By Check Order Received 40% No Specific Order (Random) 12% By Size of Payment 4% No Preference 39% 0% 5% 10% 15% 20% 25% 30% 35% 40% 45% Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
5.
Raddon Chart of
the Day September 6, 2012 How Consumers Have Overdrawn Their Checking Accounts in the Past Two Years 80% 70% 67% 60% 60% 51% 50% 44% 40% 31% 30% 25% 20% 10% 11% 10% 0% Have Overdrawn Checks Written Debit Card Purchases ATM Withdrawals Account Fall 2010 Spring 2012 Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
6.
Raddon Chart of
the Day August 30, 2012 Consumer Households That Have Overdrawn Their Checking Account in the Past Two Years 80% 71% 70% 66% 60% 50% 40% 31% 30% 25% 26% 22% 20% 10% 5% 3% 0% Have Not Overdrawn Have Overdrawn One to Six Times Seven Times or More Account Account Fall 2010 Spring 2012 Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
7.
Raddon Chart of
the Day August 28, 2012 Current Prepaid Debit Card Use and the Likelihood to Use a Prepaid Debit Card 90% 82% 80% 70% 60% 50% 40% 30% 20% 12% 10% 3% 0% Currently Use Extremely to Somewhat Not Very to Not at All Likely Likely to Use a Prepaid Card to Use a Prepaid Card Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
8.
Raddon Chart of
the Day August 23, 2012 The Availability of Additional Points in a Comprehensive Rewards May Not Prompt Consumers to Consolidate Accounts at One Institution 45% 41% 40% Base: Households that currently 38% participate in a comprehensive rewards 35% program and those that would consider participating in such a program 30% 25% 20% 18% 15% 10% 5% 3% 0% Have Consolidated Would Consolidate Do Not Know If Would Would Not Move Accounts Accounts Accounts for Additional Move Accounts to Get to Get Additional Rewards Rewards Points Additional Rewards Points Points Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
9.
Raddon Chart of
the Day August 21, 2012 Participation and Attitudes About Participating in a Comprehensive Rewards Program That Awards Customers 60% Points For Total Accounts and Debit/Credit Card Use 53% 50% 40% 30% 20% 20% 16% 11% 10% 6% 0% Currently Participate in a If Current Financial Would Consider Switching Would Not Change This Type of Program Comprehensive Rewards Institution Were to Offer Financial Institutions to Institutions to Get This Does Not Interest Me Program Such a Program/Would Get This Program If Program/But Would Look Sign Up for It Current Institution Does to See If One Were Not Offer It Available If Changing Banks Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
10.
Raddon Chart of
the Day August 13, 2012 Consumer Households That Have Visited Their Financial Institution’s Social Network Website 8% 7% 7% 6% 5% 5% 4% 4% 3% 3% 2% 1% 0% All Households Use Social Netwoking Site Fall '10 Spring '12 Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
11.
Raddon Chart of
the Day August 7, 2012 Only One Out of Ten Consumers Have Seen Any Bank or Credit Union’s Page on a Social Network Site 14% 12% 12% 10% 8% 8% 6% 4% 4% 3% 2% 0% Have Seen a Financial Institution's Page on Presence of Any One of the Consumer's a Social Networking Site Financial Institutions on Social Networking Site All Households Use Any Social Netwoking Site Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
12.
Raddon Chart of
the Day August 2, 2012 One Out of Ten Consumers Have Clicked on Any Company’s Ad/Promotion/Offer on a Social Network Site 16% 15% 14% 12% 10% 10% 8% 6% 4% 3% 2% 2% 0% Have Clicked on Any Company’s Have Clicked on Any FI’s Promotional/Advertising/Special Offer Promotional/Advertising/Special Offer All Households Use Any Social Netwoking Site Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
13.
Raddon Chart of
the Day July 31, 2012 Level of Confidence Consumers Would Have in Obtaining Financial Advice From a Social Network 50% 47% 45% 45% 40% 40% 37% 35% 30% 25% 20% 15% 13% 10% 9% 5% 1% 1% 0% Very Confident Confident Not Very Confident Not at All Confident All Households Use Any Social Netwoking Site Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
14.
Raddon Chart of
the Day July 24, 2012 Only a Small Portion of All Consumer Households Were Influenced by the Advice Found on a Social Network Site to Make a Financial Product Purchase 12% 10% 10% 8% 6% 4% 2% 1% 0% Social Network Information/Advice Influenced Social Network Information/Advice Influenced a Any Product Purchase Financial Product Purchase Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
15.
Raddon Chart of
the Day July 19, 2012 One out of 10 Consumers Were Influenced By the Info/Advice Found on a Social Network Site to Make Any Product Purchase 8% 10% Percent of All Households Social Network Advice Influenced a Product Purchase Social Network Advice Did Not Influence a Product Purchase No Response 82% Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
16.
Raddon Chart of
the Day July 17, 2012 Social Networking Websites That Consumers Access Within the Course of a Typical Month Access of Any Social Network Site 64% Facebook 52% Google+ 16% LinkedIn 15% Twitter 7% Classmates.com 3% MySpace 3% FourSquare 2% Other 5% 0% 10% 20% 30% 40% 50% 60% 70% Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
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