Social Media Usage and Banking Habits
•Download as PPTX, PDF•
1 like•146 views
This document contains several charts from Raddon Financial Group summarizing consumer usage and attitudes regarding social media and financial institutions. The charts show that a small percentage (7-8%) of consumers have visited their financial institution's social media page, about 4-12% have seen or clicked on financial institution promotions on social media, and consumers have low confidence in obtaining financial advice from social media.
Recommended
Recommended
More Related Content
What's hot
What's hot (14)
Similar to Social Media Usage and Banking Habits
Similar to Social Media Usage and Banking Habits (20)
More from Raddon Financial Group
More from Raddon Financial Group (20)
Recently uploaded
Recently uploaded (20)
Social Media Usage and Banking Habits
- 1. Raddon Chart of the Day August 13, 2012 Consumer Households That Have Visited Their Financial Institution’s Social Network Website 8% 7% 7% 6% 5% 5% 4% 4% 3% 3% 2% 1% 0% All Households Use Social Netwoking Site Fall '10 Spring '12 Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
- 2. Raddon Chart of the Day August 7, 2012 Only One Out of Ten Consumers Have Seen Any Bank or Credit Union’s Page on a Social Network Site 14% 12% 12% 10% 8% 8% 6% 4% 4% 3% 2% 0% Have Seen a Financial Institution's Page on Presence of Any One of the Consumer's a Social Networking Site Financial Institutions on Social Networking Site All Households Use Any Social Netwoking Site Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
- 3. Raddon Chart of the Day August 2, 2012 One Out of Ten Consumers Have Clicked on Any Company’s Ad/Promotion/Offer on a Social Network Site 16% 15% 14% 12% 10% 10% 8% 6% 4% 3% 2% 2% 0% Have Clicked on Any Company’s Have Clicked on Any FI’s Promotional/Advertising/Special Offer Promotional/Advertising/Special Offer All Households Use Any Social Netwoking Site Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
- 4. Raddon Chart of the Day July 31, 2012 Level of Confidence Consumers Would Have in Obtaining Financial Advice From a Social Network 50% 47% 45% 45% 40% 40% 37% 35% 30% 25% 20% 15% 13% 10% 9% 5% 1% 1% 0% Very Confident Confident Not Very Confident Not at All Confident All Households Use Any Social Netwoking Site Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
- 5. Raddon Chart of the Day July 24, 2012 Only a Small Portion of All Consumer Households Were Influenced by the Advice Found on a Social Network Site to Make a Financial Product Purchase 12% 10% 10% 8% 6% 4% 2% 1% 0% Social Network Information/Advice Influenced Social Network Information/Advice Influenced a Any Product Purchase Financial Product Purchase Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
- 6. Raddon Chart of the Day July 19, 2012 One out of 10 Consumers Were Influenced By the Info/Advice Found on a Social Network Site to Make Any Product Purchase 8% 10% Percent of All Households Social Network Advice Influenced a Product Purchase Social Network Advice Did Not Influence a Product Purchase No Response 82% Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500
- 7. Raddon Chart of the Day July 17, 2012 Social Networking Websites That Consumers Access Within the Course of a Typical Month Access of Any Social Network Site 64% Facebook 52% Google+ 16% LinkedIn 15% Twitter 7% Classmates.com 3% MySpace 3% FourSquare 2% Other 5% 0% 10% 20% 30% 40% 50% 60% 70% Source: Raddon Financial Group, National Consumer Research – Spring 2012 ©2012 Open Solutions Inc. Raddon Financial Group (RFG) is a business unit of Open Solutions Inc. www.raddon.com | 800.827.3500