The document discusses challenges facing the arts, culture, management, and policy in the next 20 years. It outlines how the growth of technology and free market ideology will impact stakeholders like artists, cultural managers, and policymakers. The roles of artists and cultural organizations are changing as technology drives new business models and consumption patterns. Cultural policy must balance artistic, cultural, and economic values to ensure financial sustainability while maintaining cultural missions. Research will play a key role in developing frameworks to understand these changes and inform balanced cultural policies.