Instron's annual R-Day event allows employees to work on innovative projects for 24 hours. Originally a two-day event where employees collaborated in conference rooms, R-Day has evolved into a company-wide activity where people in different departments work on projects relevant to their roles. An example project from engineering was light-weighting low-capacity grips to reduce weight and costs. Moving forward, challenges include developing processes to bring projects from concept to market and obtaining senior management buy-in for R-Day initiatives.