The what, why and how of managing innovation in a business context

1. MANAGING 4 I N N O V A T I O N Greg Fisher

2. W H A T ? W H Y ? H O W ?

3. W H A T ?

5. What is innovation? Opportunity Idea Exploitation = Innovation + +

9. W H Y ?

32. H O W ?

33. 4 businesses 4 case studies 4 management philosophies 4 innovation models

36. Methodical Innovation Observe Brainstorm Implement Prototype

37. Observe IDEO’s cognitive psychologists, anthropologists, and sociologists team up with corporate clients to understand the consumer experience

38. Ideo

39. Brainstorm An intense, idea-generating session analyzing data gathered by observing people. Each lasts no more than an hour. Rules of brainstorming are strict and are stenciled on the walls.

40. Ideo

41. Prototype Mocking up working models helps everyone visualize possible solutions and speeds up decision-making and innovation .

42. Ideo

43. Implement Bring IDEO’s strong engineering, design, and social-science capabilities to bear when actually creating a product or service .

47. P&G History of Innovations How do they keep this going?

49. Open Innovation R&D C&D [Connect & Develop] [Research & Development]

50. Source: P&G Connect and Develop Booklet: http://pg.t2h.yet2.com/t2h/page/homepage

51. Connection network Source: P&G Connect and Develop Booklet: http://pg.t2h.yet2.com/t2h/page/homepage

53. Our vision is simple. We want P&G to be known as the company that collaborates - inside and out - better than any other company in the world. I want us to be the absolute best at spotting, developing and leveraging relationships with best-in-class partners in every part of our business. In fact, I want P&G to be a magnet for the best-in-class. I have a ready-to-go product or technology to offer P&G I want to acquire a technology from P&G.

54. Ready-To-Go Products By acquiring the newly introduced SpinBrush, P&G was able to bring a superior oral care brand to market quickly, without undertaking the time and expense of developing an entirely new product. Ready-To-Go Packaging Consumer-preferred pump dispensers were originally developed by a European packaging products company. P&G led a collaborative improvement process to make the original pumps more effective prior to their launch in Olay’s North American markets. Open Innovation

55. Ready-To-Go Technologies P&G introduced Bounce, the world’s first dryer-added softener, after acquiring the product technology from the independent inventor who developed the innovative fabric-care solution. Open Innovation Commercial Partnerships P&G found the perfect complement to the Swiffer brand in a hand-held duster developed by a Japanese competitor. After purchasing the product, P&G leveraged elements of existing manufacturing processes and advertising components to launch Swiffer Duster within 18 months.

58. MSA Vitality Discovery Life Discovery Card Destiny Health Discovery World 1994 2006 Innovation History

61. Pet Project Innovation “ We call all of these projects Googlettes. Basically, they're baby Googles, startups within the startups. We really like the concept because it helps us keep that innovative startup feel and launch projects quickly.” Marissa Mayer - Director Consumer Web products at Google

63. Where will Google go next?

64. Open Innovation Driven Innovation Pet Project Innovation Methodical Innovation

65. Consistent Themes?

67. Open Innovation Driven Innovation Pet Project Innovation Methodical Innovation

68. MANAGING 4 I N N O V A T I O N Greg Fisher www.fisherg.blogspot.com [email_address]