2. TRADITIONAL COMMUNICATION
traditionally communication is directed
from the brand to the consumer.
there is no dialogue.
communication uni-directional.
NEW TIMES
we live in an era of excess of offer.
excess of competition and of information.
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3. THE CURRENT CONSUMER
elyts
the current consumer is an unpredicatble dictator.
he is proactive and in control in the search for information.
he worries solely about himself and his individuality.
the new brands and the new trends in traditional brands
reflect this fact, in their name and or attitude.
ue ue
NEW ENVIRONMENT
in this new environment it is ever more
difficult to stand out from the noise.
shouting louder and louder is increasingly
expensive and in turn less effective.
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4. THE PORTUGUESE USE THE INTERNET MASSIVELY!
there are more than 3,9 million internet users in portugal
373 thousand use mobile connections source: Marktest, 2007 e 2008
0
AND WHAT DO THEY DO?
7 out of 10 consumers admit that they search for information
on the web before buying a product!
8 out of 10 have already bought something online
MSN, Google and Hi5 are the most visited websites
source: Nielsen e Alexa, 2008
MOBILE PHONES ARE AN INCONTROVERTIBLE REALITY
more than 12 million subscribers in Portugal, of which
5,7 million send 10 sms per week
1,8 million use mms
and 1,7 million use advanced technologies such as bluetooth.
source: Anacom e Marktest, 2007
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5. Diário de Notícias,
Economia, 02jan2007
Nos meios digitais
o consumo é de 16
horas por semana
e na televisão de 13
horas (dos18 aos
54 anos).
Diário Económico,
05dec2006
Diário de Notícias
Os Portugueses são duas vezes
mais dominados pela Publicidade
online do que os restantes Europeus.
Nielsen, 2008
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6. OUR METHODOLOGY
MARKETING MIX
MISSION
PLACEMENT
TARGET
COMPETITON PERCEPTION
UNDERSTING
THE BRAND
HELP HIM
ATTRACT REWARD HIM
THE CLIENT
GENERATE INVOLVE HIM
PERSONALISE
SALES
RELATE
DEVELOP
CONFORT
THE MARKET
CONTACT
KNOW HOW
NETWORK
CREATE RAPPORT
STRONG TRUST
CONNECTIONS DEEPEN
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7. OUR SERVICES
website
development
database
design optimization
strategic marketing
viral
search engine
games
point of sale r&d
e-mail
mobile
above the line
operational marketing
below the line
media
interactivity events
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8. WHY MONDAY
we love marketing and technology
and believe in their power at the service of the brand.
we are passionate about creativity
and use it to diffuse your messages.
our obsession is your results
and we treat your brand as if it was our own.
we work with you to assure we meet your
deadlines and milestones, leaving you free to
focus on your objectives.
with dozens of campaigns implemented, our team has the know-how and the multi-
disciplinarity necessary to best benefit from the bridges between the real and virtual
worlds, taking your brand to a new dimension.
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9. SOME OF OUR CLIENTS
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10. m&ms
CHALLENGE
To launch the new m&m’s website, presenting it to the
target market and simultaneously reinforcing the brands
message friends&fun, establishing a connection with the
above the line campaign.
SOLUTION
Development of an m&m’s pokermania action.
It was based in a campaign microsite (http://www.m-
mspokermania.com.pt) and a strong online banner cam-
paign, with 11 rich-media formats, in websites such as
Sapo, hi5 and msn messenger. There was also in-store
communication, Tv and street marketing interventions.
RESULTS
The campaign had a very strong impact. In only six weeks
it generated more than one hundred thousand visits and a
participants database with more than 10 thousand con-
tacts, placing the new brand website on the portuguese
monitors.
VIEW PROJECT
FULL SERVICE INTERACTIVE AGENCY
11. MOBICOMP ACTIVE MTICKER
CHALLENGE
The active mticker is a mobile application from mobicomp
that works as a news ticker helping operators to commu-
nicate their contents to their clients without making them
search for it. Our challenge was to optimize the applica-
tion navigation so as to overcome terminal limitations,
taking maximum advantage of its graphic capacities.
SOLUTION
After analysing the best international cases and conside-
ring our vast experience in the mobile area, monday pre-
sented a navigation optimization plan for the software and
a new graphic interface that minimizes the size of the
images and maximizes attractiveness and ergonomics.
RESULTS
The active mticker version 2.0 was presented at the gsm
world in Barcelona. Feedback was excellent. The software
received the best compliments
VIEW PROJECT
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12. PARQUES DE SINTRA
CHALLENGE
Take national and international visitors to the parks
(Pena, Mouros, Monserrate & Capuchos) and create suc-
cessful relationships with all the stakeholders – visitors,
locals, shareholders and others.
SOLUTION
With the strategic analysis of the parks it was possible to
identify different target groups with different needs. We
developed a website where the visitor is guided and advi-
sed, with different mechanisms to develop the relationship
between the visitors and the parks – virtual visits to the
parks, sending of postcards, a blog, mailing-lists and a
quiz.
RESULTS
The website is global with visitors from all over the world.
Anyone who visits the parks can now remember and share
what they saw. Those that did not visit can prepare their
visit. All can virtually visit the parks.
VIEW PROJECT
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13. NOVARTIS
CHALLENGE
Different and new ways to communicate with different
targets – doctors,chemists and end consumers.
SOLUTION
Development of a set of multimedia solutions to communi-
cate different products. For Aseptal a viral site was develo-
ped. For Lamisil a cd with an interactive presentation for
chemists. For Benefibra a private site for doctors. We also
developed an application for kiosks communicating all the
brands.
RESULTS
Novartis has now a set of interactive platforms to commu-
nicate with stakeholders. This allows it to have a segmen-
ted database of consumers and doctors and consequently
a strong sales force.
VIEW PROJECT
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14. LUSOMUNDO
CHALLENGE
Create an innovative web campaign supporting the laun-
ching of the movie Disturbia. Disturbia is a teen suspense
movie, based on hitchcok’s “rear window”.
SOLUTION
A 2.0 web campaign based on a totally interactive website.
By rolling the mouse users can stroll around the Disturbia
neighbourhood and share their stories about mysterious
neighbors leaving their testimony in the creepy quarter.
RESULTS
The target strongly hold the creative concept and share
stories about suspicious neighbors. Thousands of friends
were invited to enter the Disturbia neighborhood.
VIEW PROJECT
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15. CONTACTS
Rodrigo Costa
rodrigo.costa@monday.pt
m: +351 966 788 700
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