Quora is a question and answer website where users can ask and answer questions on any topic. Users can edit and improve content on most public spaces. While this allows for real answers from diverse communities, it also means information isn't always fact-checked before posting and profiles could be fake. For businesses, this open format allows free advertising but also leaves them exposed to any unfiltered questions or negative reviews from users. Overall usage and high-quality contributions from experts are growing over time.

1. By Michael Mooney

2. What Is Quora “A continually improving collection of questions and answers created, edited, and organized by everyone who uses it.”

3. How you add to Quora Almost any public space on Quora can be edited by anyone who knows how to improve it. Quorarelies on the good faith of everyone using it to make it a high quality resource.

5. Other users can comment along with company comments

6. People can write what ever they like on the website about the business

7. Product Reviews

8. Product Questions With Customer Answers“Inverse Blogging”

9. Pro’s “Real” answers from the internet community and communities from around the world Personal experiences about products Answers from CEO’s and other high powered executives Positive reviews about products Free advertisement

10. Example

11. Con’s People Content Can be added by anyone Information isn't always proven factual before posted Profiles have been proven faked Business People can ask any Questions they want about a product There is no filter

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