The document outlines Quirky, a crowdsourcing company that facilitates the development and commercialization of new product ideas. It describes Quirky's business model, which involves users submitting ideas and paying $99 to further develop them. If the idea reaches a pre-sales threshold, it goes to production. The initiator receives 30% of profits, while Quirky and influencers receive the rest based on their contributions. The model enables social product development through group decision making and benefits from network effects. Quirky also facilitates consumer to consumer sales and partnerships with suppliers.

2. Agenda
 Crowdsourcing
 Quirky Overview
 Business Model
 Social Product Development
 C2C
 C2B

3. CROWD SOURCING
FORECAST MARKETING
BRAND PROMOTION
IDEA
PRODUCTION INNOVATION
Quirky Overview Business Model Social Product C2C C2B
Development
Crowdsourcing

4. Crowdsourcing Business Model Social Product C2C C2B
Development
Quirky Overview

5. Launched in 2009
$6 million from Series A funding
30+ employees
Based in NYC
Crowdsourcing Business Model Social Product C2C C2B
Development
Quirky Overview

6. Crowdsourcing Business Model Social Product C2C C2B
Development
Quirky Overview

7. Crowdsourcing Business Model Social Product C2C C2B
Development
Quirky Overview

8. Business Model
QUIRKY
Crowdsourcing Quirky Overview Social Product Dev. C2C C2B
Business Model

9. IDEA 99$
Production only
starts if PRE-SALES
threshold is met
Exposure Supplier
Product
Idea
30%
Initiator
QUIRKY New Product
Price $
Co-Design Product
0% to 30%
based on
INFLUENCE
Designers & Influencers Design Company
Community Product Buyers

10. Crowdsourcing Quirky Overview Social Product Dev. C2C C2B
Business Model

11. Influencers
Crowdsourcing Quirky Overview Social Product Dev. C2C C2B
Business Model

12. Crowdsourcing Quirky Overview Social Product Dev. C2C C2B
Business Model

13. Business Model Controversy
Higher than usual inventor's fees
Upfront fee of $99 fees
Who wins?
Crowdsourcing Quirky Overview Social Product Dev. C2C C2B
Business Model

14. “Social” Product Development
Group Decision- Riding the
Making SOCIAL wave
Service or
Platform?
Crowdsourcing Quirky Overview Business Model C2C C2B
Social Product Development

15. Network Effects
Greater value Larger the
means more crowd, the greater
inventors the Value
Crowdsourcing Quirky Overview Business Model C2C C2B
Social Product Development

16. Consumer to Consumer
• Facilitate interactions via
third-party for a fee
• Intermediaries make the match
• Involvement increases exponentially
– story-tellers
• Chance to make $$$
Crowdsourcing Quirky Overview Business Model Social Product C2B
Development
C2C

17. The amount of knowledge and
talent dispersed among the
human race has always
outstripped our capacity to
harness it. Crowdsourcing
corrects that.
Jeff Howe of Wired
Crowdsourcing Quirky Overview Business Model Social Product C2B
Development
C2C

18. Consumer to Business
• Competition?
• User Generated Content Businesses we know
– Lego, eBay
?
Crowdsourcing Quirky Overview Business Model Social Product C2C
Development
C2B

19. Answers
Finito!