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venturethree for Digital Shoreditch
By Isabelle Quevilly
May 22nd, 2013
Brands made for a
connected world
venturethree
In the last decade, digital has exposed
all facets of your brand, impacting
your business in many ways:
2
COMMUNICATION
MARKETING
SERVICES
PRODUCTS
INTERNAL TEAMS
RECRUITMENTCUSTOMER CARE
RESEARCH
PARTNERSNEWS
INNOVATION B2B
GLOBAL/LOCALPRODUCTION
ENVIRONEMENT
SHAREHOLDERS
venturethree
It all happened organically,
without any proper brand
thinking nor business planning.
3
venturethree
WHAT MAKES A BRAND
It’s time to join the dots between:
4
WHAT MAKES A BUSINESS
venturethree
WHAT MAKES
A BRAND
And turn digital technology
into a real brand asset:
5
WHAT MAKES
A BUSINESS
venturethree
3 components to get you there
6
venturethree
BRAND
IDEA
7
BRAND IDEA
Understand the big idea that
sits at the heart of your
business.
An idea that will disrupt your
category and addresses
emerging needs.
That idea will drive all
components of your brand.
venturethree
BRAND
IDEA
8
BRAND
EXPERIENCE
BRAND EXPERIENCE
Manifest behaviours inherent
to that brand idea across all
touch points.
Convert your brand values
into actionable user
experiences guidelines.
venturethree 9
BRAND
COMMUNITIES
BRAND COMMUNITIES
Create windows of attention
to connect with people,
influence behaviors and
change motivations.
These can be done through
devices or bespoke service
design. BRAND
IDEA
BRAND
EXPERIENCE
venturethree 10
ONLINE
OFFLINE
NOLINE
Disruptive
Adaptive
Future-proof
Business growth
So digital is built into your business,
not tagged on!
venturethree
Thank you
isabelle.quevilly@venturethree.com
@digitalplanner
11

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May 2013 digital shoredtich