The document summarizes Intuit's reasons for moving accounting software from QuickBooks Desktop to QuickBooks Online. The three main forcing functions that left Intuit no choice are technical debt in the outdated desktop platform, an unsustainable business model for desktop, and changing consumer expectations around cloud and mobile access. While some features are still only available on desktop like job costing and inventory, the benefits of QuickBooks Online include automatic updates, mobile access, third party integration, and a more viable financial model for Intuit. The document provides tips for a successful transition such as backing up desktop data, verifying the conversion, and understanding new Online features.

2. Blockbuster isn’t alone…
• Kodak
• Xerox
• Yahoo
• Macy’s

4. I’m Pete
• 2x Florida Gator
• 3x Entrepreneur
• 6x James Moore Client
• QuickBooks Online Advanced Certified Pro-Advisor
• 2x Intuit Small Business Hackathon “Best API Connection” Winner
• Founder & CEO of Novi AMS

9. QuickBooks Desktop
Going out of style like VHS Tapes

10. Today’s Goals
• Learn: Why Intuit is moving to QuickBooks Online
• Consider: Why You Might Switch to QuickBooks Online
• Walk Away With: Tips & Tricks for a Smooth Transition

11. Why Intuit is Moving to
QuickBooks Online
Hint: It’s not just Intuit.

13. Pic of Quicken 2005
• His inspiration?

15. Acquired by
Intuit in 2009
for $170m

17. Forcing Functions
Why Intuit Had No Choice

18. 3 Forcing Functions
• Technical Debt
• Unsustainable Business Model
• Changing Consumer Expectations

19. Forcing Function: Technical Debt
• Codebase - unsustainable
• Little ownership (~10M+ log exceptions/day, 600+ SLA defects)
• Experience change took 30 days to implement
• No durable APIs (>50% of tests failed regularly)
• About ~150 bugs/week to production
- Anil Madan, Vice President, QuickBooks Global Platform

20. Forcing Function: Business Model
The second we start to provide support to desktop clients, we’re losing
money. That’s why we outsource it to much cheaper labor markets.
QuickBooks is a totally different model – we have to earn business every
month. We can’t afford to give sub-par service or let our technology grow
stagnant.
-Intuit Employee

21. Forcing Function: Each One of Us
• Companies want to motivate and manage employees who never set
foot in their corporate office.
• Growing business complexity, knowledge requirements, regulatory and
legal change demand accounting specialists over generalists.
• Businesses expect automation of data collection and information
sharing.
• Businesses demand high data quality but don’t want to invest in data
validation.

24. Every day that we continue to support QuickBooks Desktop is a day that
we’re sacrificing the future of Intuit.
-Intuit Employee

25. Intuit’s self-disruption
• Plugins & Widgets
• APIs – From Product to Platform
• Variability – Customization through Settings
• Data – Personalized by machine learning (AI)
• Design System
• Modern, cloud-based development
• Rigid adherence to their Schema

26. Tangible Results: Engineering
• Developers can build, test, and deploy in <45mins
• Isolation of failures
• Automated tests that simulate customer behavior

27. Tangible Results: Customers
• Personalized Experiences
• Customer Data
• Machine Learning
• Open Platform to Use & Share Financial Data with Partners
• Accountants
• Banks & Credit Cards
• Remote Employees
• Apps.com

28. Tangible Results: New Customers
• QuickBooks Online Subscriptions
• 400k in late 2015
• 3.9m in January 2019
• New Customers
• 80% choose Online

29. Tangible Results: Intuit Filings
• QuickBooks Online Revenue
• Up 37.5%
• QuickBooks Desktop Revenue
• Up 2.5%
• Revenue Split
• 47% Online vs 53% Desktop

30. Why is Intuit Moving to QuickBooks Online?
• More Sustainable Software Development
• More Viable Business Model
• Better Customer Experience

31. Why you might want to switch
… and why you may not.

36. 3 Reasons to Stay on Desktop

37. 3 Reasons to Stay on Desktop
• Job Costing
• Inventory
• Old School Control

38. Stay for: Job Costing
• Job Costings Module & Reports
• Mileage Tracking
• Payroll Job Costing & Labor Burden Costing
• Change Orders on Estimates
• Markup Column on Estimates
Source: Fundera.com

39. Stay for: Inventory
• Average Cost Inventory Valuation Method
• Set & Maintain Inventory Reorder Points
• Receiving Partially Against a Purchase Order
• Sales Orders
• Availability to Promise
• Build Assembles or Manufacturing Features
• Unit of Measure
Source: Fundera.com

40. Stay for: Old School Control
• Backup & Restore
• Condense File
• Period Copy
• Client Data Review tools
• Fix Unapplied Payments & Credits
• Clean-up Un-deposited Funds
• Fix Sales Tax
• Statement Writer
• Can’t post to additional A/P and A/R accounts
Source: Fundera.com

41. Stay for: Old School Control
You don’t want to change what we’ve been doing for years.
Source: Fundera.com

42. Reasons to Consider Moving to QuickBooks
Online

43. QuickBooks Online Native Features
• Automatically schedule and send transactions
• Mobile App
• Audit Log
• Location in addition to Class
• Re-label customers (7 options to choose from)

44. QuickBooks Online Native Features
• Transactions page
• Custom Banking Rules
• Unlimited time tracking and reports only users
• Limited Users
• Delayed Charges and Delayed Credits to create non-posting
transactions that you can bill for or apply later
Source: Fundera.com

45. QuickBooks Online Native Features
• Journal Entries can have multiple AR/AP lines
• Set up multiple budgets per fiscal year
• Generate Branded Management Reports
• Seamless integration with 3rd party apps
Source: Fundera.com

46. Source: thebizblogs.com

47. QuickBooks Hosted in the Cloud
≠
QuickBooks Online

48. Tips for a Successful Transition
For most, it’s as easy as pressing a button.

49. Conversion Fundamentals
• Create a New Company Subscription
• Backup QuickBooks Desktop
• Check Target Count
• Verify Data
• Check for Updates
• Press the Button
Source: QuickBooks Advanced Certified ProAdvisor Training Curriculum

50. Tips & Tricks
• QuickBooks Training
• NoviAMS.com/qbo
• Advanced Certified ProAdvisor – Complex Conversions
• Accountant Access
• Read Alerts on Your Dashboard
• Understand & Use Undeposited Funds
• Manage the Bank Feed - Don’t just accept all

51. DataMaid
NoviAMS.com/SNAP