This document is a 17 question survey about sales and marketing of Honda cars. It collects information from respondents such as their name, age, gender, contact details, employment, income, current vehicle ownership, preferred car brands, preference for 4 wheelers vs 2 wheelers, favorite Honda models, importance of after sales service, comfortable price range for buying a car, factors that influence brand decision making, priorities like fuel efficiency and safety features, and engine preference. The survey aims to understand customer preferences to help with sales and marketing of Honda vehicles.

1. 8/19/2017 Sales & Marketing Of Honda Cars.
https://docs.google.com/forms/d/1mpeEb8lJpDI3O6-plnTG2eY8D2t97KlItfL3pC6A5u4/edit 1/4
Sales & Marketing Of Honda Cars.
* Required
1. Name *
2. Age *
Mark only one oval.
20-30
30-40
40-50
50-60
Above 60
3. Gender *
Mark only one oval.
Male
Female
Other
4. Contact Number *
5. Education *
Mark only one oval.
Uneducated
Matriculation
Intermediate
Graduation
Postgraduate
Above
6. Are you *
Mark only one oval.
Employed
Unemployed
Studying
Having a business

2. 8/19/2017 Sales & Marketing Of Honda Cars.
https://docs.google.com/forms/d/1mpeEb8lJpDI3O6-plnTG2eY8D2t97KlItfL3pC6A5u4/edit 2/4
7. Annual Income *
Mark only one oval.
below 1 Lakh
1-5 Lakhs
5-10 Lakhs
10-15 Lakhs
Above 15 Lakhs
8. Do you own any kind of vehicle? *
Mark only one oval.
Yes
No
9. If yes, please specify what kind
10. Which brand do you prefer most in case of 4 wheelers? *
Check all that apply.
Maruti Suzuki
Honda
Hyundai
Chevrolet
Ford
Tata
Toyota
Mahindra
Others
11. Do you prefer 4 wheelers over 2 wheelers? *
Mark only one oval.
yes
no

3. 8/19/2017 Sales & Marketing Of Honda Cars.
https://docs.google.com/forms/d/1mpeEb8lJpDI3O6-plnTG2eY8D2t97KlItfL3pC6A5u4/edit 3/4
12. If yes, which models do you prefer? *
Mark only one oval.
Brio
WR-V
BR-V
CR-V
Amaze
City
Civic
Other
13. If other, please specify
14. How important is after sales services to you? *
Mark only one oval.
1 2 3 4 5
least most
15. What is the most comfortable price range when you go to buy a car? *
Mark only one oval.
Below 5 Lakhs
5-10 Lakhs
Above 10 Lakhs
16. How do you decide on your desired brand of car? *
Check all that apply.
Friends
Family Members
Advertisements
Past Experiences
Other
17. What is more important to you? *
Check all that apply.
Fuel Efficiency
Comfort
Design
Safety Features
Other:

4. 8/19/2017 Sales & Marketing Of Honda Cars.
https://docs.google.com/forms/d/1mpeEb8lJpDI3O6-plnTG2eY8D2t97KlItfL3pC6A5u4/edit 4/4
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18. Which type of engine do you prefer? *
Mark only one oval.
Petrol
Diesel