The document provides questions for two case studies on operations management. For the first case on Industrie Pininfarina, it asks how the competitive environment has changed for niche manufacturers, what factors affect Pininfarina's competitiveness against volume manufacturers, and what Renado Bertrandi sees as Pininfarina's biggest challenges and options over the next five years, including whether to accept business from Mitsubishi and how Pininfarina should position itself for the future. For the second case on Unicon Concrete Products, it asks if Mr. Li would pursue blanket approval for slabs and facades, what changes blanket approval would bring to Unicon's operations, and what steps Mr. Li would take to

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Questions for cases on Operations Management
Case-I (INDUSTRIE PININFARINA)
1. How has the competitive environment for niche manufacturers been changing over the past few
years? What factors are affecting the competitiveness of niche manufacturers such as Pininfarina with
volume manufacturers in Europe?
2. As Renado Bertrandi, what do you see as the most significant challenges facing Pininfarina over the
next five years? What are Pininfarina’s options?
3. Should Bertrandi accept the Mitsubishi business? How should Pininfarina position itself to compete in
the future?
Case-II (UNICON CONCRETE PRODUCTS (H.K.) LTD.)
1. As Mr. Li, would you pursue the blanket approval for slabs and facades? Why?
2. What changes do you foresee to Unicon’s operations if the blanket approval is accepted by the HKHA?
3. What steps would you take to increase the production of slabs and facades? How would you
implement your plan?
Each case report has to be submitted by every group. The weightage per case report is 7.5%. Total
Weightage for my portion is 15%. Rest of the internal evaluation (15%) is to be undertaken by Dr. D.
Das/ Prof. H.K Dangi at NC/SC respectively.
Best of Luck
Prof. Kaushik Paul