On the road since 1884! What today is one of the leading motor vehicle manufacturers in the world, Piaggio is the market leader in Europe and has since expanded its services to over 50 countries with a proficient presence in the Asian markets. ROBERTO COLNINNO is chairman and chief executive officer of piaggio and S.p.A

1. SEMSTER
PROJECT
PRESENTED By :
YASH CHANDAK
ROLL N0:
MBA19N38

2. SECTORINFORMATION
4TH largest in the world
with increase in sale of
9.5% year to year till 2017.
And 7th largest manufacture
of commercial Vehicles in 2018.
In FY19, year-on-year growth in domestic
sales among all the categories were recorded
in commercial vehicle at 17.55 per cent
followed by 10.27 per cent year-on-year
growth in sale of 3 wheelers.

3. As we know that auto sector Faces down turn
after the GST Came in India. As we know for
The automobile sector the GST Was 28% due to
which the prices Of vehicles increases and this
Resulted in month-on-month Sales down turn
and because Of the contribution of the GDP
By automobile sector also Decreases. So the
government Reduce the GST on automobile
Sector to 18% from 28% so that The sale of
vehicles increases. The government also focuses
on The of EV and the GST for the EV Is only
5% and the person who have EV don't have to
toll tax.so that the sale of EV can be more .

4. POTERS 5’FORECES model:
INDUSTRY
COMPETITVE
RIVALRY
NEW
ENTRANTS
BUYERS
SUBSTITUTES
SUPPLIERS
• Access of production inputs and financing
• Government policy and taxation
• Capital requirement
• How likely are customer to switch?
• What is the price performance of substitutes?
• How much does it cost the customer to
switch Competing product and services?
• Competitive prices
• Price sensitive
• Loyal to your brand
• Information that buyer
have
• How strong is the position
of your sellers?
• Is there a monopoly?
• How much do you take
From each suppliers?
• Can you easily switch from
One supplier to another?
• How fast does the industry grow?
• Does the industry operate
• in surplus Or shortage?
• How well are rivals diversified?
• Is the product diffrenciated?

5. COMPANY OVERVIEW:
• On the road since 1884! What today is one of the leading motor vehicle manufacturers in the
world,
• Piaggio is the market leader in Europe and has since expanded its services to over 50
countries with a proficient presence in the Asian markets.
• ROBERTO COLNINNO is chairman and chief executive officer of piaggio and S.p.A.
• Diego Graffi, CEO & Managing Director of Piaggio Vehicles India
SWOT ANALYSIS
STRNGTHS
• High knowledge in production process,
• Strong R&D capabilities
• Wide coverage of the market
WEAKNESS
• Limited production volume
• Dependence upon the suppliers and price of raw materials
• Scarce presence of motorcycle segment of middle weight
OPPORTUNITY
• Potential growth in the market share of the motor cycle
• Development of new products and engine
THREATS
• Growing competition from Japanese, Korean and Asian operator
• Delay In launching new products could comprise the future growth of

6. PIAGGIOVEHICLES
TWO-WHEELERS
COMMERCIAL AND
PASSANGER VEHICLES

7. COMPANYNEWS
 PIAGGIO RECIVES BS-VI CERTIFIATIOM FOR 3-WHEELERS CNG ENGINE:(PTI)
 PIGGIO THINKS GOING FULLY ELECTRIC IS INCONVINENT:(ET)
 PIAGGIO TO DILEVER 30 HOPPERS VEHICLES TO JODHPUR NAGARNIGAM:(ET)
COMPITITORS
58.15% Market share of vehicles is
Covered by the Bajaj auto followed
By piaggio with 24.05% of market
Share and scooters India has least
per cent of market share that is .44%
In sales hero mota crop Has highest
Shares of sale that’s 36.2%. Followed
By Honda motorcycle having a share
Of 27.2% and piaggio have 0.4%of
Shares.

8. SEGMENTATION
It is an complete
Commercial vehicle
having various models
such as:
• Porter 600
• Porter 700
• Porter 1000
TARGETING
The target customers of
porter 1000 are:
• Wholesaler
• Goods carrier
• Dealers
• Who are in the transportation
business.
POSITIONING
The position the porter
made in market by
• Best transportation services to
their customers.
• Porter 1000 comes with new
innovation such as they have
BSVI engine, AC and power of
20bhp.

9. • PORTER 600
• PORTER 700
• PORTER 1000
PRODUCT
• PORTER 600: PRICE
STARTS FROM 3.50L
• PORTER 700:PRICE START
FROM 3.80L
• PORTER 1000: PRICE
STARTS FROM 4.50L
PRICE •
• Charity activities and sponsorships.
• Social sphere
• cultural events
• educational and rehabilitative
activities for disabled children
PROMOTION
• 100+ COUNTRIES
• 350+ CITIES
• 450+ DEALERS
• 1100+ TOUCH POINT ACROSS INDIA.
PLACE

10. R&D
MaturityGrowthIntroduction Decline
Sales
TIME

11. RATIOS 2017 2018
CURRENT RATIO 0.91 1.01
QUICK RATIO .74 .86
TOTAL DEBT EQUITY RATIO 0.12 0.00
ROA 15.48 14.89
ASSETS TURNOVER RATIO 2.21 2.00
INVENTORY TURNOVER RATIO 25.32 23.15
NET SALES GROWTH -1.17 12.78
FINANCIAL ANALYSIS

12. GROSS PROFIT x 100 = 477.97 x 100 = 16.30%
NET SALE 2,931.63
FOR YEAR 2017
GROSS PROFIT X 100 = 444.29 X 100 = 17.09%
NET SALE 2599.40
GROSS PROFIT RATIO
NET PROFIT RATIO
NET PROFIT X 100 = 223.66 x 100 = 7.62%
NET SALE 2,931.63
FOR YEAR 2018
FOR YEAR 2018
FOR YEAR 2017
NET PROFIT X 100 = 203.39 X 100 = 7.82%
NET SALE 2599.40

13. FIXED ASSETS DURING THE YEAR
2018-2017 = 1505.39-1434.42
= 70.97
WORKING CAPITAL TURNOVER DURING THE YEAR
Current Assets-Current liabilities
948.24-935.14
=13.1

14. DIRECT AND INDIRECT COST
Indirect cost = finance cost + deprecation expenses + tax expenses + other expenses + employees benefits expenses
2017 =101.28 + 110.13 + 98.48 + 125.07 + 166.40 = 601.36
2018 = 105.83 + 112.21 + 115.66 + 122.25 + 175.81 = 631.76
Change in comparison to previous years = 631.76-601.36 x 100 = = 5.06%
601.36
Direct cost = Raw material consumed + changes in inventory + employees benefits expenses
2017 = 1704.56 + 9.24 + 166.40= 1880.2
2018 =1956.13 + 20.58 + 175.81= 2152.52
Changes in comparison to previous year = 2152.52-1880.2 x 100 = 14.48%
1880.2

16. JOB PURPOSE:
To extend and manage the channel to
generate Retail sales, accessory and
merchandise target for the assigned territory
.
JOB DISCRIPTION:
Role: Sales Executive Officer
Functional area: sales, retail, business
development
Role category: Retail sales
Employment type: full time, permanent
KEY RESPONSIBILITY:
Sales Plan Formulation
Channel Management
Budget Management
Supply Chain Management
MIS Reports generation
EDUCATION DESIRE PROFILE:
UG: B. Tech, B.E in any specialization
PG: MBA / PGDM In marketing

17. SELECTION PROCESS IN PIAGGIO
AREA SALES MANAGER INTERVIEW
Telephonic round - first by consultant - second by piaggio HR
Face to face round with head of the department
Face to face round with head of the department & HR together
After selection all papers submission
Medical checkup
Joining process

18. TRANNING DONE BY PIAGGIO:
Piaggio training catalogue shapes our annual offer for different company’s targets:
 Innovation and organisational change for young hires and professionals
 Tools to manage processes and resources for managers
 Finance and people management for senior managers
 Ad-hoc training for talents
nd organisational change for you
Piaggio also values know-how sharing by arranging training events facilitated by
internal trainers.
ng hires and professionals