Please fill the questionnaires and mail it to me on rajivkolvenkar@yahoo.com

1. QUESTIONNAIRE -TATA
SWACH
[Users]

2. Group Members
RAJIV KOLVENKAR
SACHIN ACHARYA
ROHIN MOHAN
OZER D’SILVA
VIKRANT PRABHU

3. 1. Gender
Male Female

4. 2. Which age group do you belong to?
20-30 years
30-40 years
40-50 years
50 years and above

5. 3. What is your annual household income?
Less than Rs.2,50,000
Rs.2,50,000 – Rs. 5,00,000
Rs. 5,00,000 – Rs. 7,50,000
Rs. 7,50,000 and above

6. 4. What factors motivate you while
purchasing a water purifier?
Quality/ health and safety
Price
Advertisement
Personal Touch

7. 5. Which company’s Water Purifier do you use or
will prefer to buy?
Tata Swach
Pure It
Aqua Guard
Usha Brita
Other:

8. 6. What factors motivated you while
purchasing a water purifier?
Quality/ health and safety
Price
Advertisement
Personal Touch

9. 7. Are you satisfied with your Product?
Yes
No

10. 8. From where did you come across this
product?
TV commercials
Newspaper Ads
In shop Branding
Friend’s/ Family References
Other:

11. 9. Are you aware about the fact that Tata
Swach water purifiers are currently the
leaders in the market?
Yes
No

12. 9 After sale services given to you are
Excellent
Very good
Good
Fair
Poor

13. 10. Do you know that Tata Swatch is the
cheapest compared to all other water
purifiers?
Yes No

14. 11. What problems you have faced with water
purifier?

15. 12.What more new good qualities you are
looking in Tata Swatch?

16. 13. Indicate your level of agreement with the
following statement:
“Tata Swach generally gives better services
than any other water purifiers.”
Strongly agree
Probably agree
Average
Probably disagree
Strongly disagree

17. 14. Compared to other brands, how would
you rate Tata Swach on a scale of 10?
Design/elegance
Operational features/
Technology
Value for money
Performance
After sale service

18. 17. Can you give any suggestions with
respect to Tata Swatch water purifier, to
TATA?
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