Please fill these questionnaires and mail it to me on rajivkolvenkar@yahoo.com

1. QUESTIONNAIRE -TATA
SWACH
[NON- USERS]

2. GROUP MEMBERS
 RAJIV KOLVENKAR
 SACHIN ACHARYA
 ROHIN MOHAN
 OZER D’SILVA
 VIKRANT PRABHU

3. 1. Gender
Male Female

4. 2. Which age group do you belong to?
20-30 years
30-40 years
40-50 years
50 years and above

5. 3. What is your annual household income?
Less than Rs.2,50,000
Rs.2,50,000 – Rs. 5,00,000
Rs. 5,00,000 – Rs. 7,50,000
Rs. 7,50,000 and above

6. 4. How do you treat your drinking water?
Do nothing
Boiled water
Use Electrical Water Purifier
Use Non Electrical Water Purifier

7. 5. Do you use a water purifier?
Yes
No

8. 6. What factors motivated you or will motivate you
while purchasing a water purifier?
Quality/ health and safety
Price
Advertisement
Personal Touch

9. 7. Which brand Water Purifier do you use or will
prefer to buy?
Tata Swach
Pure It
Aqua Guard
Usha Brita
Other:

10. 8. Are you aware about Tata Swach Water Purifier?
Yes
No

11. 9. From where did you come across this product?
TV commercials
Newspaper Ads
In shop Branding
Friend’s/ Family References
Other:

12. 10.What is the first thing that comes to your mind
when you hear about TATA SWACH?

13. 11.What is your attitude towards TATA ?
Excellent Very Good Fair Poor
Good
Product Focus
Advertisement
Brand Image
Customer Focus

14. 12. Are you aware about the fact that Tata Swach
water purifiers are currently the leaders in the
market?
Yes
No

15. 13. In what price range would you would like to buy a
Water Purifier?
Below 1000
1000 - 1500
1500 – 2000
2000 and above

16. 14. After sale, services are _____________ to me.
Extremely important
Very important
Somewhat important
Not very important
Not a matter of concern

17. 15. Compared to other brands, how would you rate
Tata Swach on a scale of 10?
Design/elegance
Operational features/
Technology
Value for money
Performance
After sale service

18. 16. How likely are you to purchase Tata Swach water
purifier wherever available?
Definitely buy
Probably buy
Not sure
Probably not buy
Definitely not buy

19. 17. Can you give any suggestions with respect to Tata
Swatch water purifier, to TATA?
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