Project during my PGDM.

1. Presented by: Vipul Patel

2. Tata Group
• Tata Chemicals (TCL) is a part of the Tata
group.
• TCL is operating in to diverse sectors like
agriculture, animal nutrition, construction,
consumer products, glass, metals,
pharmaceuticals, soaps and detergents, and
textiles and leather industries.
•TCL is committed to meeting the highest
standards of corporate governance and
business practices.

3. Why you need water purifier?
75% of the rural population in India does not have
access to safe drinking water.
 80% of diseases and 33% of deaths are caused by
unsafe drinking water in world.
 An estimated 500,000 children in India under five
years of age die each year due to diarrhoea.
Source: UNICEF

4. Product’s detail
Tata Swach Water purifier
Features:
No need to boil
No electricity required
No running water required
No chlorine ,no bromine, no iodine
TATA Swach Bulb works on patented
TSRF Technology which is based on path-
breaking nanotechnology

5. TATA Swach TSRF technology destroys harmful
bacteria and viruses and its performance capabilities
have been tested across reputed laboratories in India,
United Kingdom (U.K.) and Netherlands.
The flow rate of the filter is 3-4 liters per hour.
Benefits:
Removes harmful bacteria and viruses
It is cost effective.
It protects from diseases like Diarrhoea,
Cholera, Typhoid and Dysentery.

6. Purification System
Mesh1 and Mesh2: Micro-mesh systems that remove
the minutest visible impurities and make water clean &
clear.
Mesh3: Unique detachable component. Ensures clear
& pure water, even when subjected to very high levels of
dirty water.
TATA Swach Bulb: Contains unique internationally
tested TSRF™ Technology that destroys harmful
bacteria and viruses.
TATA Swach Lock: Mark of originality to guarantee
genuineness of TATA Swach Bulb.

7. TATA Swach Fuse: Advanced dual function
mechanism.
Pure power indicator
Advance auto shut mechanism
Weight: 3kgs,
Width: 300 mm,
Depth: 282 mm,
Height: 572 mm.
Material of construction: Food grade, non-toxic,
engineering plastic.

8. Product Demonstration

9. Tata Swach Bulb Specifications
Weight : 0.6kgs,
Width : 146 mm,
Depth : 138 mm,
Height : 111 mm
Expected Life: up to 3000 liters
Material of construction: Food grade, non
toxic, engineering plastic.

10. Tata Swach Smart
Features:
Uses Silver Nanotechnology to
effectively removes harmful bacteria
and viruses
Tata Swach Bulb : High purification
capacity of 3,000 liters
7.5+7.5 liters storage capacity
No electricity and no running water
required

11. Target Market Segment
This product is mainly targeted to rural
customers that is R2,R3,R4 and urban
customers that is B1,B2,C,D,E.

12. Competitiveness
Product MRP in Capacity of Price of the Capacity Per
rupees water cartage cartage
Tata Swach 1199 18 399 3000
Tata Swach
899 15 399 3000
Smart
Product X 1750 20 200 750
Product Y 2000 18 365 1500

13. Product Policy
Tata Swach model is available in only one
colour that White – Blue.
Tata Swach Smart model is available in two
colours that green and pink.

14. Pricing and Payment
Policy
Pricing Policy:
Water purifier is sold on MRP.
Payment Policy:
No credit transactions only sale in cash.

15. Promotional Offer
5%
discount is given to offline purchasers
and
3% discount is available to online purchasers.

16. Distribution Policy
Our products are available in all over the India
through our exclusive distribution network of
Tata Salt.
We are also selling our products through Online
in India only.

17. Customer Testimonials

18. Thank You!!!!!