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Questionnaire results
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- 2. PURPOSE AND AIMS Theaim of this questionnaire was to find out exactly who my target audience was and what they would like to see in a magazine specifically targeted at them. This presentation shows questions asked and results. I chose to create a questionnaire as my primary research as it’s a quick method to gather quantitative data and is easy to view and to put into pie charts and bar charts. The results give me a clear view of what my target audience want to see in the music magazine and will help me in the future when creating and designing the magazine so that my audience will want to purchase the magazine.
- 3. AUDIENCE PROFILE 1 Theresults from my GENDER questionnaire suggest that my target audience are 16-20 year old females. The fact that most 31% of my target audience are Male female would suggest that I Female 69% need to make my magazine slightly more feminine but I will be careful when doing this as I don’t want to completely Age exclude males from wanting to 14 purchase the magazine. Also as 12 No. Of People 10 the age range is 16-20 year olds 8 I think the language style 6 4 should be informal and 2 0 humorous. Under 16-20 21-25 26-30 31-35 36-40 41-45 Over 45 16 Age Ranges
- 4. AUDIENCE PROFILE 2 Employment Status As you can see most of target 12 audience are students attending No. Of People 10 8 college, this suggests that they might 6 4 have a small disposable 2 0 income, therefore I need to take this Student Unemployed Part-Time Full-Time Retired Employed Employed into consideration when deciding the Town Of Residence price of the magazine. Also most of 12 them live in Harlow or very close to No. Of People 10 8 6 so this suggest that I need to sell the 4 2 magazine in central Harlow area as 0 most of my target audience would be able to access it. When it comes to artists and possible advertisements I need to consider using artists that Hobbies/Interests 7 play guitar or advertise about an up No.Of People 6 5 and coming festival in order to attract 4 3 2 my audience because the results are 1 0 telling me that these are their interests.
- 5. MEDIA PURCHASING HABITS The results show that most of Place Of Purchase my target audience would go to a supermarket to buy a music 19% magazine so therefore I would Supermarket WHS Smith try to put my magazine in a 19% 62% Newsagents supermarket so that most of my target audience would have access to it, also, the result show that most of my audience buy a music magazine once a Frequency Of Purchase month so I need to take this into 0% 13% 6% consideration when deciding on None Once A Month how many times a month to 25% Twice A Month release the magazine because if 56% Three Times Month Four Or More I was to release it four times a month I would only get people buying once or twice a month so it would be a waste of money to release it four times a month.
- 6. MEDIA PURCHASING HABITS 2 My target audience thought Price Range 0% 0% that the magazine should be Under £2 released twice a month at the 31% £2-£2.50 £2.51-£3 price range of £2 - £2.50. I 69% £3 or more think this a fair price range as most of my target audience are students with not a lot of Frequency Of disposable income, so if they Release was to buy my magazine 13% 0% Once A Month Twice A Month religiously every month the 12% Three Times most they would be spending 75% Month Four Or More would be £5 which isn’t a ridiculous amount of money.
- 7. PERSONAL PREFERENCES Gift Ideas The results of the questionnaire Itunes Voucher suggest that most of my target 31% 50% Earphones audience would prefer a chance 19% Chance to Win Gig Tickets to win gig tickets as a prize included when buying the magazine and they would also prefer a black, white and red Colour Scheme colour scheme. I need to take all this into account if I want to 19% 19% A 0% B attract my audience and get them C 62% D wanting to buy the magazine. Although a black, white and red colour scheme may not be too suited to the genre.
- 8. PERSONAL PREFERENCES 2 Magazine Preference To see what magazine preference my 6% audience has, I chose to present 3 A 25% B magazines, each with a different 69% C image, colour scheme and layout. Once they chose their favorite, I then asked why this was, options included: colour scheme, layout, image or design. The results suggested that they all liked C magazine A the best because of the A B colour scheme, therefore, when designing my magazine I would like to Why Is This? 0% make mine similar to magazine with a Colour Scheme similar colour scheme to ensure I attract 25% 50% Layout the right audience. 25% Image
- 9. PERSONAL PREFERENCES 3 Lastly,I asked what feature my audience would like to see included within the Feature Preference magazine, the majority 0% 0% said they would prefer a 19% story about a new artists Biography background, I feel this is a 44% A Day In The Life Of… Concert Review good idea as it would Artists Background show off my writing skills 37% Chart Review and would be more exciting and interesting to read than a chart review.
- 10. CONCLUSION & PROPOSALS Afterreviewing my results I got to see that most of my audience were female students, therefore, I need to make sure that when I decide on the price of my magazine that it is not too much of a high price as realistically none of my target will be able to afford it, I think the maximum price would be £2.50. Also most of my target audience are from ages 16-20 years old so when writing my double-page spread I need to take into consideration of how formal the language style is, as stereotypically, most 16-20 year olds don’t talk very formally and would find it boring to read something that did. I hope to include advertisements of the latest festivals and concerts as it is what my target audience are interested in and if the magazine was to go on sale, I would make sure it is accessible in the Harlow area as most of my target audience are able to get there or already live there. I also believe that the magazine should be released, maximum, twice a month, this is because of the results and what the audience thought it should be but also because if it was released four times a month the audience wouldn’t buy it as they don’t have that much spare money to spend on magazines. The free gift I would like to include would be the gig tickets as it is the audience preference and one of my target audiences top interest was festivals, therefore this would attract a lot of my audience to buy my magazine. When creating my music magazine, I will make it similar to NME magazine as it is a preference of mine but the results suggests that the audience like this one best and I will make sure the colour scheme is similar to black, white and red as I am debating whether or not this is too boring for the Indie genre.