The document summarizes the results of a questionnaire about expectations for a new hip-hop magazine. It found that the target audience is mostly 15-20 years old, with an even gender split. Most live in Harlow and their top hobby is listening to music. Most purchase 1-2 magazines per month from supermarkets. The most desired magazine features and covers were identified. Based on these findings, the proposed magazine would be aimed at 15-20 year olds, feature the most popular elements, cost £2.50 and include free headphones to attract purchases.
The questionnaire results show that the target audience for the new music magazine is 16-20 year old males and females. Most respondents were from Bishop's Stortford, so the magazine should be widely available there as well as Harlow and Roydon. Based on the gender balance and preferences expressed, the magazine will have a unisex design and color scheme. It will be released monthly for £1.50, as most respondents only purchase a few magazines each month and voted for a monthly release schedule. The magazine will include some of the most popular suggested gifts/offers and features to appeal to the target demographic.
The questionnaire results showed that the target audience for the magazine is male students aged 16-21 living in Bishops Stortford who enjoy music and shopping. They prefer a magazine priced at £2 with a black, white, and electric blue color scheme that is sold in superstores and online. It should feature artists like Deadmau5 and Example and include contests like festival ticket discounts.
1) The document summarizes research on women's shopping habits, both online and offline. It finds that women spend about equal time shopping online and offline, with 40% saying they shop during work hours.
2) Younger women are more likely to shop online at work, often due to boredom. Over half of women who shop online at work cite convenience and saving time.
3) Email is the most influential driver of online purchases for women, with 60% responding to email offers from retailers. Women also enjoy using online circulars to find deals.
Grace Sykes conducted market research through a questionnaire and focus group to understand what her target audience wants in a music magazine. The results showed that her target audience is primarily males aged 16-18 and 18-21 living in Harlow and Hertfordshire. They prefer the magazine to be released fortnightly and purchased from newsagents for £3. The audience wants the magazine to have an informal tone and feature artists like Chase & Status, as well as the best clubs and biggest tracks of the year. They preferred a black, white, and red color scheme and font 4.
The document analyzes the layout, images, and content of the magazine RWD. It finds that the magazine aims its content towards younger generations through techniques like shortening words. The images are all staged to portray lifestyles that readers can relate to and emulate. Various communication theories are assessed for their relevance, including the hierarchy of needs theory, representation and stereotypes theory, and encoding/decoding theory.
Charles Drew was a medical researcher born in 1904 who improved blood transfusion processes. He found that using blood plasma alone instead of whole blood for transfusions increased how long blood could be stored and lowered costs. Drew also founded the American Red Cross and helped advance blood banking through his research.
Circular transporte, lomce y actualización sociosampagabec13
La asociación de madres y padres de alumnos del colegio CEIP Gustavo Adolfo Bécquer convoca una reunión para tratar el problema del transporte escolar para el próximo curso y una charla informativa sobre los cambios en la educación derivados de la LOMCE. También solicita que los padres actualicen sus datos de contacto en un formulario adjunto.
This document provides a summary of the content in a music magazine, including: 1) News stories on music festivals, albums, and artist performances; 2) Interviews with artists like 50 Cent and Akon; 3) Advertisements for products like headphones, clothing, and films. The magazine covers various genres of music like hip hop, R&B, and pop and provides fans with the latest information on new releases and tours.
The questionnaire results show that the target audience for the new music magazine is 16-20 year old males and females. Most respondents were from Bishop's Stortford, so the magazine should be widely available there as well as Harlow and Roydon. Based on the gender balance and preferences expressed, the magazine will have a unisex design and color scheme. It will be released monthly for £1.50, as most respondents only purchase a few magazines each month and voted for a monthly release schedule. The magazine will include some of the most popular suggested gifts/offers and features to appeal to the target demographic.
The questionnaire results showed that the target audience for the magazine is male students aged 16-21 living in Bishops Stortford who enjoy music and shopping. They prefer a magazine priced at £2 with a black, white, and electric blue color scheme that is sold in superstores and online. It should feature artists like Deadmau5 and Example and include contests like festival ticket discounts.
1) The document summarizes research on women's shopping habits, both online and offline. It finds that women spend about equal time shopping online and offline, with 40% saying they shop during work hours.
2) Younger women are more likely to shop online at work, often due to boredom. Over half of women who shop online at work cite convenience and saving time.
3) Email is the most influential driver of online purchases for women, with 60% responding to email offers from retailers. Women also enjoy using online circulars to find deals.
Grace Sykes conducted market research through a questionnaire and focus group to understand what her target audience wants in a music magazine. The results showed that her target audience is primarily males aged 16-18 and 18-21 living in Harlow and Hertfordshire. They prefer the magazine to be released fortnightly and purchased from newsagents for £3. The audience wants the magazine to have an informal tone and feature artists like Chase & Status, as well as the best clubs and biggest tracks of the year. They preferred a black, white, and red color scheme and font 4.
The document analyzes the layout, images, and content of the magazine RWD. It finds that the magazine aims its content towards younger generations through techniques like shortening words. The images are all staged to portray lifestyles that readers can relate to and emulate. Various communication theories are assessed for their relevance, including the hierarchy of needs theory, representation and stereotypes theory, and encoding/decoding theory.
Charles Drew was a medical researcher born in 1904 who improved blood transfusion processes. He found that using blood plasma alone instead of whole blood for transfusions increased how long blood could be stored and lowered costs. Drew also founded the American Red Cross and helped advance blood banking through his research.
Circular transporte, lomce y actualización sociosampagabec13
La asociación de madres y padres de alumnos del colegio CEIP Gustavo Adolfo Bécquer convoca una reunión para tratar el problema del transporte escolar para el próximo curso y una charla informativa sobre los cambios en la educación derivados de la LOMCE. También solicita que los padres actualicen sus datos de contacto en un formulario adjunto.
This document provides a summary of the content in a music magazine, including: 1) News stories on music festivals, albums, and artist performances; 2) Interviews with artists like 50 Cent and Akon; 3) Advertisements for products like headphones, clothing, and films. The magazine covers various genres of music like hip hop, R&B, and pop and provides fans with the latest information on new releases and tours.
The questionnaire results showed that the target audience for the music magazine is primarily 16-20 year old females who are students. They prefer to purchase magazines from supermarkets once a month for £2-£2.50, and would like the magazine to be released twice a month with prizes of gig tickets. Key aspects to focus on for the magazine include informal writing style, advertisements for local festivals and concerts, and a color scheme similar to that of the preferred sample magazine which used black, white, and red colors.
The questionnaire results showed that the target audience for the music magazine is primarily 16-20 year old females who are students living in Harlow. They are interested in artists, festivals, and guitar music. Most would prefer to buy the magazine for £2-2.50 twice a month from supermarkets. They favored a magazine with a black, white, and red color scheme and would like chances to win gig tickets. Based on this, the magazine will aim at a younger demographic, focus on up-and-coming artists, and include contests to attract readers.
The questionnaires provided information about the target audience for Lauren Barrett's planned music magazine. The majority of the audience is female, aged 16-18, and students or employed part-time. They have interests in music, sports, and photography. Most live in Harlow or neighboring towns. They typically buy 1-3 music magazines per month from supermarkets or newsagents for £4.99 or less. This information will help Lauren tailor the magazine's content and distribution.
The questionnaire results show that the target audience for the magazine should be males ages 16-21 who enjoy music and live in Bishops Stortford. Most respondents are students or work part-time. While they rarely buy magazines now, they would be interested in a music magazine if it featured artists like Deadmau5 and offered discounts on music festivals. The magazine should be available primarily through supermarkets and online to make it easy for the target audience to purchase.
The document discusses a survey conducted to analyze the target audience for a music magazine. The survey found that the majority of respondents were aged 16-20, students, and part-time employees who listen to pop music and follow music charts. Most respondents reported spending between £1-2 per month on music and being willing to buy a magazine if it included a competition. The summary identifies the key details about the survey respondents that would inform defining the target audience for the magazine.
The document discusses a survey conducted to analyze the target audience for a music magazine. The survey found that the majority of respondents were aged 16-20, students, and part-time employees who listen to pop music and follow music charts. Most respondents reported spending between £1-2 per month on music and being willing to buy a magazine if it included a competition. The summary identifies the key details about the survey respondents that would inform defining the target audience for the magazine.
1) The questionnaire results show that the target audience is mostly female aged 16-20 who are full-time students.
2) Most of the target audience downloads music from iTunes and watches at least one music video per day.
3) For the music video, album art, and advertisements, bright colors should be used as well as a storyline narrative to appeal to the target audience.
The target audience for the pop music magazine is teenagers aged 14-17 who are interested in chart music and pop stars. Market research was conducted to understand the audience's music preferences, spending habits, and what would attract them to buy the magazine. More advanced design software and studio lighting were used to create a higher quality product compared to the preliminary school magazine.
The document summarizes the results of a questionnaire given to 20 people regarding their preferences for a horror film trailer. Key findings include:
- The majority of respondents were ages 16-20, which is the target audience.
- Sound was identified as the most important element in a horror film.
- Most respondents indicated they would prefer to watch films on DVD and would visit the cinema 4 times a month.
- The preferred film title from options given was "Swarm" and most would pay under £10 for a DVD or £2.99 to rent a film.
The key findings from the questionnaire were:
1) The target audience is mostly male, aged 16-30, employed and living in certain Birmingham postcodes.
2) They sometimes buy music magazines and enjoy rock, pop and R&B music. They want to read about local gig guides and appearances.
3) Design and incentives like posters and gifts appeal most when choosing a magazine. Readers also want puzzles and horoscopes included.
4) The magazine should be called "Wired" and cost around £2.50 in color, with red, blue and white as the main colors.
5) Current magazines get the right balance on their covers, so this new magazine should
The document summarizes the results of a questionnaire about preferences for a new music magazine. Key findings include that the target audience is male students aged 16-20 living in Bishops Stortford and Harlow. They spend £2-4 per month on 2-3 magazines from WHSmith and would pay £2-3 for a biweekly magazine. Popular features included a "day in the life of" column and gifts like competitions and downloads. The conclusions were to target this audience with a £3 biweekly magazine in Bishops Stortford and Harlow featuring their preferred content.
From analyzing audience feedback from a survey, the document learner gained insight into how effective their media texts and trailer were. The feedback showed that the trailer and ancillary products successfully met the codes and conventions of the genres. Most of the audience was the intended age range and gender. The representation of gang culture was seen as accurate by over 70% of the local audience. Over 85% of viewers found the trailer entertaining and 100% wanted to watch the full movie. 87% felt the quality was high. The cliffhanger and music choices were also deemed effective by over half the audience. The magazine and poster were seen as very effective at advertising the film.
- The document summarizes the results of a survey about soap operas. 58% of respondents were female and 41% were male. The majority of respondents were teenagers or young adults.
- 62% of respondents preferred soap operas before the watershed, while 37% preferred after. 41% would never watch a soap opera.
- Respondents believed soap operas target women more than men and should include themes like family issues, crime, love, and murder.
- 50% expected trailers to be the main marketing technique, while others suggested viral marketing or ads. The town square was the most popular suggested setting.
- 66% believed soap operas typically represent the working class. The conclusion
The document summarizes the results of audience research for a magazine. It finds that most respondents are teenagers, who engage with social media daily and prefer rock and indie music genres. This informs the magazine's targeting of teenagers and focus on rock and indie artists. It also reveals most readers come from lower-middle class households and attend music performances occasionally. Popular existing magazines help identify the style to emulate.
Josh robinson audience research questionnaire analysisJoshrob
The document summarizes market research conducted to help determine the target audience and content for a new music magazine. The research found that the majority of respondents were males aged 16-25 who preferred pop and dubstep music. Most earned under £50 per week and would pay under £3 for a magazine. Based on this, the summary concludes the magazine should target unemployed males aged 16-25 and focus on pop and dubstep artists while keeping the price below £3.
Don't worry be happy (results from an international youth study by InSites Co...Joeri Van den Bergh
In this international youth study by InSites Consulting you'll find out everything you need to know about what Happiness means for Generation Y. The report shares detailed results for US, UK, the Netherlands, Sweden, Spain, Russia, Romania, Poland, Italy, India, Germany, France, Denmark, China, Brazil and Belgium.
This document discusses the concept of "blue ocean strategy" and uses Cirque du Soleil as an example. It notes that Cirque du Soleil was able to achieve huge revenues in a declining circus industry by creating an uncontested market space rather than competing directly. It reinvented the circus experience as an artistic, sophisticated show for adults. This allowed Cirque du Soleil to break the tradeoff between cost and differentiation, achieving both low costs and high differentiation. The document argues that strategies should focus on reconstructing market boundaries rather than competing within existing boundaries. Creating a differentiated value proposition that is difficult for others to imitate is key to success with a blue ocean strategy.
The document summarizes the results of a questionnaire given to the target audience of a new music magazine. It found that the audience is majority female (60%) aged 16-25. They are mostly interested in music and film and 80% are students. Only 10% currently buy magazines but would spend up to £3.50. The most popular music genres are indie, rock, pop and alternative. Half attend concerts. Most have heard of magazines like Q and NME. The conclusions are the magazine should focus on the top genres and offer both print and free online versions.
The document discusses the results of a survey about magazine preferences among teenagers aged 16-21. It finds that rock music is the most popular genre among respondents. It also finds that most respondents use social media frequently and prefer male artists, though female artists will also be included. The results indicate topics and a tone that will appeal to the target audience.
Evaluation: What i will do with my audience feedback results Jack Francois
The document summarizes the responses to a questionnaire about a local newspaper. It finds that most of the newspaper's target audience is aged 26-40, lives in London, expects the newspaper to be factual. It also finds that most would recommend the newspaper and think it offers good quality for a fair price. The document concludes it will use this information to better target its stories and layouts to the identified audience and expectations.
This document analyzes and summarizes the layout, design, and content of a magazine called RWD. It discusses the use of color, images, and language aimed at appealing to a younger male audience interested in music, style, and culture. Specific features analyzed include the cover featuring Professor Green and the use of shortening and colloquial terms to connect with readers. The document also evaluates several media theories and how they apply to the magazine's approach, such as representing stereotypes, providing entertainment and identity, and using standardized production.
This document provides a development diary for a magazine. It summarizes the key stages in creating the magazine, including designing the front page title and cover page layout. Pictures and graphics are edited to best represent features and appeal to readers. The contents page lists main articles and uses formatting and images to attract attention. A double-page feature spread is planned with two large pictures to engage readers. Care is taken to ensure consistency in styles, fonts, and effects to create a cohesive publication.
The questionnaire results showed that the target audience for the music magazine is primarily 16-20 year old females who are students. They prefer to purchase magazines from supermarkets once a month for £2-£2.50, and would like the magazine to be released twice a month with prizes of gig tickets. Key aspects to focus on for the magazine include informal writing style, advertisements for local festivals and concerts, and a color scheme similar to that of the preferred sample magazine which used black, white, and red colors.
The questionnaire results showed that the target audience for the music magazine is primarily 16-20 year old females who are students living in Harlow. They are interested in artists, festivals, and guitar music. Most would prefer to buy the magazine for £2-2.50 twice a month from supermarkets. They favored a magazine with a black, white, and red color scheme and would like chances to win gig tickets. Based on this, the magazine will aim at a younger demographic, focus on up-and-coming artists, and include contests to attract readers.
The questionnaires provided information about the target audience for Lauren Barrett's planned music magazine. The majority of the audience is female, aged 16-18, and students or employed part-time. They have interests in music, sports, and photography. Most live in Harlow or neighboring towns. They typically buy 1-3 music magazines per month from supermarkets or newsagents for £4.99 or less. This information will help Lauren tailor the magazine's content and distribution.
The questionnaire results show that the target audience for the magazine should be males ages 16-21 who enjoy music and live in Bishops Stortford. Most respondents are students or work part-time. While they rarely buy magazines now, they would be interested in a music magazine if it featured artists like Deadmau5 and offered discounts on music festivals. The magazine should be available primarily through supermarkets and online to make it easy for the target audience to purchase.
The document discusses a survey conducted to analyze the target audience for a music magazine. The survey found that the majority of respondents were aged 16-20, students, and part-time employees who listen to pop music and follow music charts. Most respondents reported spending between £1-2 per month on music and being willing to buy a magazine if it included a competition. The summary identifies the key details about the survey respondents that would inform defining the target audience for the magazine.
The document discusses a survey conducted to analyze the target audience for a music magazine. The survey found that the majority of respondents were aged 16-20, students, and part-time employees who listen to pop music and follow music charts. Most respondents reported spending between £1-2 per month on music and being willing to buy a magazine if it included a competition. The summary identifies the key details about the survey respondents that would inform defining the target audience for the magazine.
1) The questionnaire results show that the target audience is mostly female aged 16-20 who are full-time students.
2) Most of the target audience downloads music from iTunes and watches at least one music video per day.
3) For the music video, album art, and advertisements, bright colors should be used as well as a storyline narrative to appeal to the target audience.
The target audience for the pop music magazine is teenagers aged 14-17 who are interested in chart music and pop stars. Market research was conducted to understand the audience's music preferences, spending habits, and what would attract them to buy the magazine. More advanced design software and studio lighting were used to create a higher quality product compared to the preliminary school magazine.
The document summarizes the results of a questionnaire given to 20 people regarding their preferences for a horror film trailer. Key findings include:
- The majority of respondents were ages 16-20, which is the target audience.
- Sound was identified as the most important element in a horror film.
- Most respondents indicated they would prefer to watch films on DVD and would visit the cinema 4 times a month.
- The preferred film title from options given was "Swarm" and most would pay under £10 for a DVD or £2.99 to rent a film.
The key findings from the questionnaire were:
1) The target audience is mostly male, aged 16-30, employed and living in certain Birmingham postcodes.
2) They sometimes buy music magazines and enjoy rock, pop and R&B music. They want to read about local gig guides and appearances.
3) Design and incentives like posters and gifts appeal most when choosing a magazine. Readers also want puzzles and horoscopes included.
4) The magazine should be called "Wired" and cost around £2.50 in color, with red, blue and white as the main colors.
5) Current magazines get the right balance on their covers, so this new magazine should
The document summarizes the results of a questionnaire about preferences for a new music magazine. Key findings include that the target audience is male students aged 16-20 living in Bishops Stortford and Harlow. They spend £2-4 per month on 2-3 magazines from WHSmith and would pay £2-3 for a biweekly magazine. Popular features included a "day in the life of" column and gifts like competitions and downloads. The conclusions were to target this audience with a £3 biweekly magazine in Bishops Stortford and Harlow featuring their preferred content.
From analyzing audience feedback from a survey, the document learner gained insight into how effective their media texts and trailer were. The feedback showed that the trailer and ancillary products successfully met the codes and conventions of the genres. Most of the audience was the intended age range and gender. The representation of gang culture was seen as accurate by over 70% of the local audience. Over 85% of viewers found the trailer entertaining and 100% wanted to watch the full movie. 87% felt the quality was high. The cliffhanger and music choices were also deemed effective by over half the audience. The magazine and poster were seen as very effective at advertising the film.
- The document summarizes the results of a survey about soap operas. 58% of respondents were female and 41% were male. The majority of respondents were teenagers or young adults.
- 62% of respondents preferred soap operas before the watershed, while 37% preferred after. 41% would never watch a soap opera.
- Respondents believed soap operas target women more than men and should include themes like family issues, crime, love, and murder.
- 50% expected trailers to be the main marketing technique, while others suggested viral marketing or ads. The town square was the most popular suggested setting.
- 66% believed soap operas typically represent the working class. The conclusion
The document summarizes the results of audience research for a magazine. It finds that most respondents are teenagers, who engage with social media daily and prefer rock and indie music genres. This informs the magazine's targeting of teenagers and focus on rock and indie artists. It also reveals most readers come from lower-middle class households and attend music performances occasionally. Popular existing magazines help identify the style to emulate.
Josh robinson audience research questionnaire analysisJoshrob
The document summarizes market research conducted to help determine the target audience and content for a new music magazine. The research found that the majority of respondents were males aged 16-25 who preferred pop and dubstep music. Most earned under £50 per week and would pay under £3 for a magazine. Based on this, the summary concludes the magazine should target unemployed males aged 16-25 and focus on pop and dubstep artists while keeping the price below £3.
Don't worry be happy (results from an international youth study by InSites Co...Joeri Van den Bergh
In this international youth study by InSites Consulting you'll find out everything you need to know about what Happiness means for Generation Y. The report shares detailed results for US, UK, the Netherlands, Sweden, Spain, Russia, Romania, Poland, Italy, India, Germany, France, Denmark, China, Brazil and Belgium.
This document discusses the concept of "blue ocean strategy" and uses Cirque du Soleil as an example. It notes that Cirque du Soleil was able to achieve huge revenues in a declining circus industry by creating an uncontested market space rather than competing directly. It reinvented the circus experience as an artistic, sophisticated show for adults. This allowed Cirque du Soleil to break the tradeoff between cost and differentiation, achieving both low costs and high differentiation. The document argues that strategies should focus on reconstructing market boundaries rather than competing within existing boundaries. Creating a differentiated value proposition that is difficult for others to imitate is key to success with a blue ocean strategy.
The document summarizes the results of a questionnaire given to the target audience of a new music magazine. It found that the audience is majority female (60%) aged 16-25. They are mostly interested in music and film and 80% are students. Only 10% currently buy magazines but would spend up to £3.50. The most popular music genres are indie, rock, pop and alternative. Half attend concerts. Most have heard of magazines like Q and NME. The conclusions are the magazine should focus on the top genres and offer both print and free online versions.
The document discusses the results of a survey about magazine preferences among teenagers aged 16-21. It finds that rock music is the most popular genre among respondents. It also finds that most respondents use social media frequently and prefer male artists, though female artists will also be included. The results indicate topics and a tone that will appeal to the target audience.
Evaluation: What i will do with my audience feedback results Jack Francois
The document summarizes the responses to a questionnaire about a local newspaper. It finds that most of the newspaper's target audience is aged 26-40, lives in London, expects the newspaper to be factual. It also finds that most would recommend the newspaper and think it offers good quality for a fair price. The document concludes it will use this information to better target its stories and layouts to the identified audience and expectations.
Similar to Questionnaire results-presentation (20)
This document analyzes and summarizes the layout, design, and content of a magazine called RWD. It discusses the use of color, images, and language aimed at appealing to a younger male audience interested in music, style, and culture. Specific features analyzed include the cover featuring Professor Green and the use of shortening and colloquial terms to connect with readers. The document also evaluates several media theories and how they apply to the magazine's approach, such as representing stereotypes, providing entertainment and identity, and using standardized production.
This document provides a development diary for a magazine. It summarizes the key stages in creating the magazine, including designing the front page title and cover page layout. Pictures and graphics are edited to best represent features and appeal to readers. The contents page lists main articles and uses formatting and images to attract attention. A double-page feature spread is planned with two large pictures to engage readers. Care is taken to ensure consistency in styles, fonts, and effects to create a cohesive publication.
The document analyzes the layout, images, and content of the magazine RWD. It finds that the magazine aims its content towards younger generations through techniques like shortening words. The images are all staged to portray lifestyles that readers can relate to and emulate. Several media theories are assessed for their relevance, including the hierarchy of needs theory, representation and stereotypes theory, and encoding/decoding theory.
The questionnaire results show that the target audience for a new hip-hop magazine is mostly males and females between 15-20 years old who live in Harlow. They enjoy listening to music and purchasing Vibe magazine from supermarkets. The most important magazine feature is music reviews followed closely by new artist profiles. An effective magazine would include these elements to attract this audience.
This questionnaire aims to gather information from a target audience about their preferences for a new hip-hop music magazine. It asks respondents about their location, age, gender, job status, hobbies, desired magazine features, other magazines they read, magazine purchasing habits, preferred release frequency and price for the new magazine, incentives that would attract them to buy it, preferred cover design aesthetics, and color schemes. Thank you for your participation.
Chelsey Compton presented three initial ideas for a music magazine focusing on hip-hop, R&B, or rap genres. Peer feedback was gathered, with the hip-hop magazine receiving praise for its target demographic but criticism for its stereotypical layout. The R&B magazine's title and cover image were found to appeal more to females. And the rap magazine's description of its target audience was disliked. Based on this feedback, Chelsey decided to create a hip-hop magazine focused on new artist collaborations, targeting 16-20 year olds, with a graphic text style.
2. PURPOSE, AIM AND METHODOLOGY
In order to find out what my primary target audience expected
from a new Hip-Hop magazine I created a
questionnaire, which I then undertook on the general public. I
did this via random samples and focus groups. This
presentation shows the results of my findings.
I chose to do a questionnaire as it is a good form of Primary
research which is done quickly and ef fectively, however social
desirability may have occurred which may have made my
results invalid to stop this occurring I tried to not give -away
signs for favourtised answers and I ensured that there was no
violating personal questions involved.
The results which are shown on this presentation are the
opinion of my target audience (as well as some above and
below my age range) therefore produce an accurate message
as to what my magazine should involve.
3. AUDIENCE PROFILE (PART 0NE)
Here you are able to see a Gender
majority of the people which I
asked are between 15 and 20
therefore perfect for the age
range of my targeted Female
50% 50%
audience. This means a Male
majority of my audience will
still be relying on their
parents, and will not have
mortgages, marriages or other
forms of big payments that Age
they have to pay for. 7
6
Number of People 5
The results show that I have a 4
3
2
50/50 split in gender 1
0
therefore can be aimed at Under 15-17 18-20 21-23 24-26 27-29 Over
15 Years Years Years Years Years 29
both genders therefore can be Years Years
successfully aimed at both Age of Person
males and females.
4. AUDIENCE PROFILE (PART TWO)
• These results show that a majority of my audience live in
Harlow therefore when advertising my magazine I would 14
Regular Hobbies
12
ensure a large majority of the advertisement was centered 10
8
in Harlow and Stortford to satisfy the audience.
Nmber of People
6
4
2
• Results also show that 78% of my audience theoretically 0
have free-time as they are students, unemployed or in part-
time employment therefore they would not have a lot of
disposable income therefore my magazine would need to
be a suitable price range. Also due to the free time the
hobbies may be very important to them. Hobby
• The hobbies table shows listening to music is the main
hobby therefore I need to make sure that that is
incorporated into my magazine somehow. Town of Residence
Number of people who live 8
Chart Title 6
4
Student 2
13% 0
there
Part-Time
Employment
35%
22% Full-Time
Employment
Unemployed Town
30%
5. MEDIA PURCHASING HABITS (PART ONE)
T h e r e s u l t s f ro m my q u e s t i o n n a i re s h ow
t h a t a m a j o r i ty o f t h e p e o p l e a s ke d b u y
Alternative Magazines Regularly
V i b e m a g a z i n e t h e r e fo re I n e e d to u s e t h i s Purchased
m a g a z i n e a s a s t y l e m o d e l a n d t r y to 10
Number of People
8
m i m i c t h e s t y l e a n d l ayo u t o f t h e 6
m a g a z i n e , h oweve r i t ’ s i m p o r ta n t to 4
2
r e m e m b e r n ot eve r yo n e b o u g h t V i b e 0
t h e r e fore I n e e d to l o o k a t ot h e r Vibe Hip Hop XXL On the go NME None
m a g a z i n e s to o s u c h a s H i p H o p We e k l y fo r Weekley
i n s pi ra ti on . Magazine
T h e r e s u l t s a l s o i n d i ca te t h a t a m a j o r i ty
o f my a u d i e n c e b u y o n e - t wo m a g a z i n e s Amount of Monthly Magazine
r e g u l a rl y eve r y m o n t h , t h e r e fo re I n e e d to Purchases
m a ke s u r e my m a g a z i n e s t a n d s o u t f ro m 8
Number of People
ot h e r s s o t h a t i t i s p u rc h a s e d r e g u l a r l y. 7
6
T h e r e i s a l s o a h i g h p e rc e n t a g e o f my 5
4
a u d i e n c e w h o s ay t h ey d o n ’ t r e g u l a rl y b u y 3
2
a ny fo r m o f m u s i c m a g a z i n e m o n t h l y 1
0
t h e r e fore I n e e d to e n s u r e my m a g a z i n e
None One-Two Three-Four Five-Six More Than
e n t i c e s my a u d i e n c e to b u y i t v i a t h e Six
fe a t u r e s i n vol ve d a n d g i ve - away s et c . Number of Magazines
6. MEDIA PURCHASING HABITS (PART TWO)
These results show a high
percentage of the audience buy
their magazines from a
Supermarket therefore I would Place of Magazine Purchases
need to ensure my magazine 9
8
was on sale at all major
Number of People
7
supermarkets in the selected 6
5
town (Harlow) to ensure it was 4
3
easily accessible to the 2
1
audience, with added bonus 0
that if most people get their
magazines from a Supermarket
and my magazine is on sale in
the same place then the Place
customer may pick -up my
magazine as well if it stands
out from other s on sale.
7. PERSONAL PREFERENCES
This chart clearly shows Main Magazine Feature
that there are two main Preference
features which were 16
14
favored. Therefore I need 12
Number of People
to decide which one will 10
be my double-page 8
6
spread, however I will 4
make sure the other one is 2
involved/listed on my front 0
cover as a cover line so
that it will still meet the
audiences preferences and
needs.
Type of Feature
8. PERSONAL PREFERENCES 2
Offers Which Would Attract
I will ensure that there
Purchases
is free headphones 12
available with the
Number of People
10
8
magazine as this is the 6
most frequently 4
2
liked, however as 0
iTunes is the next most
liked of fer I may have a
competition advertised
to win iTunes vouchers.
However this may prove Offer
dif ficult as a majority of Suggested Price
people said they would
only pay between £2- 15% £2.00-£2.50
£2.50 for the magazine. 30% 55%
£2.50-£3.00
£3.00-£3.50
9. PERSONAL PREFERENCE: FRONT COVER
Front Cover
The most favoured magazine
Preference
front cover here is VIBE with 10%
Nikki Minaj on the XXL
cover, therefore this will be the 30%
VIBE(Nikki
graph I follow the most. 60%
Minaj)
VIBE(T.I)
It is clear to see the main
reason people liked the cover
VIBE(Nikki Minaj) Magazine
id due to the mid-
Favoured Features
shot, therefore I will ensure I 4.5
4
use a mid-shot, and I may have Number of People
3.5
3
2.5
a white background as this is 2
1.5
1
also another liked feature. 0.5
0
Feature
10. PERSONAL PREFERENCE: FRONT COVER
2
The most favoured screen shot is XXL Magazine Favoured Features
the three shot, closely followed by 6
the mid-shot, therefore I will use
Numbr of People
5
4
one of these for my ar tist shot. It is 3
clear that a white, clean back ground 2
is preferred therefore I will use a 1
smooth back ground image to ensure 0
my audiences needs are met.
VIBE(T.I) Magazine Favoured
Features
Feature
2.5
VIBE(Nikki Minaj) Magazine
Number of People
2
1.5 Favoured Features
1
4.5
0.5 4
Number of People
3.5
0 3
2.5
2
1.5
1
0.5
0
Feature
Feature
11. CONCLUSION & PROPOSALS
For my magazine product I believe that my magazine will be
aimed for people aged between 15 -20, with plain backgrounds
and dif ferent features mentioned.
I propose to have my magazine at a price of around
£2.50, this is because a majority of people said they would
pay between £2-£2.50 however they wish for headphones to
be given out therefore I would need the funding to allow this
to happen.