This document summarizes survey results from questions about music magazine preferences. Key findings include: - More people said they sometimes or yes buy music magazines than said no. - Chart music was more popular than classical brass music. - Respondents said they sometimes buy magazines with spare change and struggle choosing between music or gossip magazines. - Implementing gossip content could make each issue more fresh and eliminate the choice between magazine types. - Those who said no access information online for free, so a digital subscription could persuade them. - The highest responses came from 14-18 year olds, so the target age range will be 13-19 year olds.

1. Nick Crompton
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2. As you can see a large amount of
people said sometimes. The exact
figures are:
Yes: 18
No: 12
Sometimes: 20
A question I did ask was “Why?”.
Which I hope will explain these
results, however in this slide I just
want to discuss figures.
More than half the people I asked
said they do whether they said yes or
sometimes. This is very reassuring as
it tells me music magazines are still
in popular demand.
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3. As you can see Classical
Brass music is very
unpopular as only 7 people
prefer it to chart music.
That means 43 people chose
chart music.
This result was expected
although I still think there is
a gap in the market to
create this magazine so I
am still not ruling it out.
I think there is room for
some new competition in
the pop/ chart music
magazine industry.
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4. * Their was one popular answer to this question and here is an
example: “I sometimes have change lying about and I have
nothing to spend it on. A magazine usually fits that gap and
music it was interests me the most, either that or a celebrity
gossip mag like OK.”
* All the other answers where on the same lines as that but
worded in a different way. Therefore I am now thinking about
implementing aspects of a celebrity gossip magazine into a chart
magazine. This seams like the most sensible idea because people
are struggling between buying a music magazine or a gossip
magazine.
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People that answered yes to buying a music magazine.

5. * One of the answers that kept popping up was the fact they
didn’t feel the need to regularly buy a music magazine because
not a lot happens in the music industry and you feel like you are
reading the same thing.
* This didn’t cross my mind until now therefore I am going to have
to think about this. A way I can avoid this is by implementing
aspects of a gossip magazine into my music magazine like I said
before. Not only does this eliminate the choice the reader has to
make between music or celebs, but it makes sure that each issue
is packed with brand new information.
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People that answered sometimes to buying a music magazine.

6. * I counted through each questionnaire that said no and all 12 of
them said that the information is available digitally on a
computer or another portable device and usually for free.
* A way I can persuade the readers to buy the magazine is by
creating a digital subscription service which enables the reader
to view the magazine electronically and interactively on devices
such as iPad’s and iPhone’s. This also makes the magazine more
diverse and accessible to more people.
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People that answered no to buying a music magazine.

7. * As you can see the highest amount of response was from 14–18 year olds. Their
was also a substantial amount of people in 11–13 and 19–25. This has helped me
make my final decision of targeting teenagers, 13 to 19 year olds.
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