The document summarizes the responses to a questionnaire about music preferences conducted with 11 respondents aged 12-18. Key findings include that over half identify as female, with popular hobbies being listening to music, browsing the internet, and creative activities. Respondents listed a variety of favorite bands and those associated with alternative/rock genres. They are most interested in music magazine content like reviews, news, and concert guides featuring dark color schemes and sans serif fonts. The creator will incorporate these insights in their magazine design.

1. Questionnaire Responses
Summary
Summary of Audience Research Questionnaire

2. “
”
How old are you?
90.91% of my respondents were
aged 15 – 18 years old.
9.09% of my respondents were aged
12 -15 years old.

3. “
”
What gender do you identify
as?
54.54% of my respondents identified
as female.
45.45% of my respondents identified
as male.

4. What do you do in your spare time
and/or what are your hobbies?
 54.55% said they watch TV or films.
 90.91% said they listen to music.
 72.73% said they browse the internet / use social
networking sites.
 27.27% said they play video games.
 27.27% said they go shopping.
 45.45% said they do creative things such as crafts,
cooking or art.

5. What do you do in your spare time
and/or what are your hobbies?
Additional Comments:
 “I dance and preform music.”
 “I embroider”
 “I sleep, compose music and write.”
 “I do sports”
One response was omitted.

6. What are your favourite bands?
 “The 1975, Imagine Dragons and Arctic Monkeys.”
 “Arcade Fire, St. Vincent, Empire! Empire! (It Was A Lonely Estate), Radiohead,
The Brunettes, Gorillaz and Red Hot Chilli Peppers.”
 “Nothing More, Paramore and Anamanauguchi.”
 “The Beatles, Queen, U2, Frivolity and Green Day.”
 “Fall Out Boy, The Stranglers, Kaiser Chiefs, The Killers.”
 “Alter Bridge, Stone Sour, Slipknot, The Beatles, Deep Purple, Red Hot Chilli
Peppers, Jamiroquai, Black Keys, etc.”
 “Ed Sheeran, George Ezra and Thin Lizzy”
 “Muse and Foo Fighters.”
 “Muse, Slash and Seether.”
 “The 1975.”
 “Panic! At the Disco and Fun.”

7. What bands do you associate with the
alternative or rock genre?
 “Red Hot Chilli Peppers and Muse.”
 “Nirvana, RHCP, Muse, R.E.M, Fall Out Boy and Sound Garden.”
 “Rammstein.”
 “Green Day, You Me At Six and Bring Me The Horizon”
 “Panic! At The Disco, Fall Out Boy, The Killers, The Stranglers, etc.”
 “Alter Bridge, Stone Sour, Slipknot, The Beatles, Deep Purple, Red Hot Chilli
Peppers, Jamiroquai, Black Keys, etc.”
 “Queen and The Killers.”
 “Fall Out Boy, My Chemical Romance and Panic! At The Disco.”
 “The 1975.”
Two responses were omitted.

8. What do you look for in a music magazine?
What sort of things to read would incite you
to buy it?
 100.00% said they look for reviews.
 36.36% said they look for gossip stories.
 54.55% said they look for music news.
 81.82% said they look for gig and concert guides.
 27.27% said they look for contests, competitions
and giveaways.
 81.82% said they look for images, such as
photoshoots and posters.

9. What do you look for in a music magazine?
What sort of things to read would incite you
to buy it?
Additional Comments:
 “New albums and LP’s/EP’s to look out for, exclusive
coverage of artists and bands.”
 “Free things, such as CDs.”
 “Actual sheet music.”
One response was omitted.

10. If you hear the phrase "alternative genre",
"alternative music" or "rock music", what does it
make you think of?
 “Dark colours Creative people, different, individuals quite 'rocky‘ and dark
clothing.”
 “Dark, grungey colours, androgynous style for women, ripped jeans and shirts
etc.”
 “Black and White. Kinda gothic? Electric and acoustic instrumentation, heavy
riffs, distortion.”
 “Black, dark colours (such as dark green, grey, black, red), gothic people and
‘emos’”
 “Piercings, tattoos, crazy awesome hair... black, red, white, electric blue
maybe yellow? Skinny jeans (usually black and usually ripped) band shirts,
grungey fashion, black eyeliner.”

11. If you hear the phrase "alternative genre",
"alternative music" or "rock music", what does it
make you think of?
 “Guitars, dark colours, rainbows anything?”
 “Red, green, orange.”
 “Dark clothing, ‘emos’, coloured hair, heavy
music.”
 “Darker colours.”
 “Unusual artists; retro; synthesized; spikes;
colourful fashion, boots, vintage jumpers etc;
black; blue; colourFUL - full of colour.”

12. What colour schemes are most appealing
to you?
 “Dark colours look good together such as navy, maroon.
Monochromes. Light, pastel colours like blues, pinks and
greens.”
 “Bright and dark colours mixed together, so one is
foreshadowing and the other.”
 “Purple goes with everything. Don't choose Cosmic Latte if
you want to stand out.”
 “My favourite colour is dark blue (tardis blue), which goes
well with light blue, green, white, yellow, etc.”
 “Dark grey and yellow, well any colour really but usually
primary colours. Black and white.”

13. What colour schemes are most appealing
to you?
 “Black.”
 “Black and white, White and red, red and grey.”
 “Blacks.”
 “Dark colours.”
 “Blue, red, purple, black, white.”

14. “
”
Do you prefer serif or sans serif
fonts and which is easier to
read?
27.27% said serif.
72.73% said sans serif.

15. Summary of Results
How I will change my magazine as a result of my responces.

16. Changes.
 I will incorporate more dark colours (notably reds, monochrome,
purples, blues and yellows) and clothing as these proved most popular
and iconic to the genre.
 I will avoid using serif fonts as only a few of my respondents liked
them.
 I will make it relate to internet and social media trends as the
internet is an integral part of my target audiences life.
 I will make sure to promise reviews, gig guides and images as these
are my audiences favourite things to find in a music magazine.
 My target audience also like the promise of free items with the
purchase of magazines.