The document discusses how the film opening addressed and attracted its target audience of 15+ teenagers. It located the opening scene in a park where teenagers typically meet. The clothing of the main characters, Ava and Noah, featured typical teenage outfits like skinny jeans and a leather jacket that the audience could relate to. It also incorporated elements of romance and cliffhanger endings to hook the audience and leave them wanting more. Cryptic newspaper articles at the start helped establish the clown as an enigmatic figure the audience knows has struck before but still leaves much unknown about its origins and motives.