Mookuthi is an artisanal nose ornament brand based in Madras.
Question 1
1. In what ways does your opening sequence use, develop
or challenge forms and conventions of real media
products?
2. WHAT IS A CHICK FLICK?
Our chosen genre for our opening sequence is ‘Chick
Flick’.
‘Chick-flick’ is a slang term for a film genre mainly
dealing with love and romance and designed to appeal to
a largely female target audience. Although many types of
films may be directed toward the female gender, "chick-
flick" is typically used only in reference to films that are
heavy with emotion or contain themes that are
relationship-based (although not necessarily romantic as
many other themes may be present). ‘Chick Flicks’ are
usually released near Valentines Day.
3. WHAT IS AN OPENING SEQUENCE?
An opening sequence is the method by which film
company's and cast members names are shown.
In our opening sequence we have all of our names
(disguised as Directors and other production titles)
and our studio name ‘Lightbridge Studios’, plus it’s
logo.
The opening credits of motion pictures list the most
important members of the production and everyone
involved are seen in the end credits. They are either
shown on a blank screen where they are obvious or
subtly placed in action.
We have placed our credits in shots of objects such as
sale tags, clothes racks and a magazine cover. We
tried to be creative yet ensure that the titles are
visible and obvious to the audience.
4. There may be accompanying music to set the
scene or so that the audience can
immediately recognise the movies signature
tune.
The music that is normally used in chick flicks
would be categorized as Pop. It usually
upbeat and catchy. However, slow and sad
in emotional scenes. We used the song
‘While I’m Alive’ by STRFKR’. We chose this
song because it has a solid beat, is catchy
and modem.
The aim of the opening sequence is to introduce
characters, the setting, the genre and the
atmosphere.
We used props such as handbags, fashion
magazines and make up to introduce our
girly, fashion loving characters. It was
mentioned in our audience feedback that
our characters personality was clear through
our use of mise en scene.
5. It is also what people use to see if
they want to continue watching the
film, therefore, it is important to
make it engaging and interesting to
watch.
We made our film engaging through
its quick paced shots and
continuous movement. If our shots
were long and slow people may lose
interest. I also believe that through
our comical elements; such as
Daniella and myself fighting over
the bag, people would find our
movie amusing. Therefore, want to
continue watching.
6. HOW DOES OUR MOVIE OPENING SEQUENCE
CHALLENGE FORMS AND CONVENTIONS
OF REAL MEDIA PRODUCTS?
I believe that our opening sequence is different
from existing movies because of it’s wild west
sequence. The ‘Wild West’ sequence consists of
mine and Daniella’s eyes cut across from both
sides, this shows a revelry and competition.
We also used the famous music theme from the
movie ‘The good, the bad and the ugly’ by
Ennio Morricone. As it is a well-known song,
people would instantly link the action and
theme.
This creates elements of comedy and suspense,
making our film stand out from competing
movie sequences.
The top eyes are Daniella's
and the bottom are mine.