The document discusses how the film opening addressed and attracted its target audience of 15+ teenagers. It located the scene in a park where teenagers typically meet. The main characters, Ava and Noah, wore typical teenage clothes like skinny jeans and a leather jacket that the audience could relate to. It also incorporated a romantic element and used scary sound effects like a screaming woman to interest and engage the audience by leaving them wanting to see what happens next. The credits were designed to be easily read but leave the audience waiting with a stylized "CLOWN" credit, establishing the threat of the clown without revealing details to keep the audience curious.