The document presents a project from an English class at Colegio La Salle to design a body wash soap company called AASTTEM Softty Heart. The 7 member student team divides responsibilities for the company's president, human resources, legal, marketing, and sales departments. They outline strategies for the soap's production, marketing campaign including a poster, brochure, logo, TV and radio commercials. Quotes from team members reflect on lessons learned about business and responsibility from the project.