Hammersmith productions was founded in 1934 and is best known for Gothic horror films from the 1950s-1970s, though they produced films in other genres as well. Some of their most successful horror films include Dracula (1958), The Mummy (1959), and The Phantom of the Opera (1962). Hammer dominated the horror film market and enjoyed worldwide distribution and financial success, producing over 200 films total. Along with Gothic horror, Hammer also produced low-budget suspense films inspired by directors like Hitchcock, known as their "mini-Hitchcocks." According to interviews, Hammer's target audience would learn about new thriller films mostly through advertisements like billboards, posters, trailers on YouTube and TV